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business digital snippets e-commerce film mobile product social media sustainability technology

What you missed: Ralph Lauren’s Instagram Stories, Apple’s augmented reality, brand activations at NYFW

Ralph Lauren on Instagram - Instagram Stories
Ralph Lauren on Instagram

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Decoding the digital strategy behind Ralph Lauren’s ‘garage’ show [BoF]
  • Apple shows off breathtaking new augmented reality demos [The Verge]
  • Apple’s new Animojis are the latest sign that brands need to embrace augmented reality [AdWeek]
  • 7 of the smartest brand activations so far at NYFW [PSFK]

BUSINESS
  • Should Amazon buy Nordstrom next? [Recode]
  • The modern luxury supply chain is log jammed at the front door of your apartment building [LeanLuxe]
  • Kering and LVMH draft charter on models’ well-being [The Fashion Law]
  • Everlane founder Michael Preysman: ‘Denim is a really dirty business’ [Glossy]

SOCIAL MEDIA
  • Cath Kidston collaborates with Pinterest on “Colour” QR codes [The Industry]

MARKETING
  • Matchesfashion.com to launch daily content with Style Daily [The Industry]
  • AI is so hot right now researchers are posing for Yves Saint Laurent [The Verge]
  • Rodarte’s Laura and Kate Mulleavy on their first feature film [The Impression]

RETAIL & E-COMMERCE
  • To save retail, let it die [BoF]
  • Amazon’s 1-click patent is about to expire. What’s the big deal? [NPR]
  • Alibaba to open ‘More Mall,’ a physical mall connecting online shoppers in China [Jing Daily]
  • eBay launches new digital concept to mark New York Fashion Week [Fashion United]

TECHNOLOGY
  • Data from your clothing could soon earn you digital currency thanks to this blockchain integration [Forbes]
  • How AI is transforming the shopping experience based on the images consumers look at online [AdWeek]

PRODUCT
  • Nike to launch custom shoes in less than 90 minutes [Fashion United]
  • Adidas has created a pair of beer-repellent shoes [PSFK]
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business digital snippets e-commerce film mobile social media Startups sustainability technology

What you missed: Mobile 2.0, Raf Simons for Calvin Klein, plastic bottle fashion

What you missed - mobile 2.0, Raf Simons for Calvin Klein
Raf Simons’ debut for Calvin Klein

An absolute must-read this week (away from fashion specifically but heavily based around tech and consumer behaviour and therefore highly relevant to anyone in this space), is this view on “mobile 2.0” from Benedict Evans of Andreessen Horowitz. If there are a billion people with high-end smartphones now, what assumptions can we leave behind in terms of what that means, and what does the future look like accordingly? With AR and machine learning, it’s a pretty fascinating one.

Elsewhere, the latest news is of course geared to New York Fashion Week, with everything from Raf Simons’ successful debut for Calvin Klein and ongoing analysis of what exactly a see-now, buy-now model looks for those partaking. There’s also an update on new features from Pinterest and a big push from Instagram for its Live tool during the shows.


TOP STORIES
  • Benedict Evas on the Mobile 2.0 era [Ben-Evans]
  • Fashion shows adopted a see-now, buy-now model. Has it worked? [NY Times]
  • Raf Simons’ Calvin Klein debut is a hit on social media [Glossy]
  • Lone bidder Boohoo snags bankrupt Nasty Gal for $20m [Retail Dive]
  • H&M’s new Conscious Exclusive Collection turns discarded plastic into evening gowns with Bionic Yarn [Vogue]
  • What see now-buy now means for the production side of fashion [Apparel]

BUSINESS
  • Gucci, Yves Saint Laurent shine for Kering [Reuters]
  • Prada revenue falls again as house attempts to revamp [The Fashion Law]
  • Ethics controversy grows over Trump-Nordstrom spat [WWD]
  • Yoox Net-a-Porter on the downswing, FarFetch on the up [LeanLuxe]
  • Tiffany CEO Cumenal exits following sales slump [Retail Dive]
  • Sophisticated shoplifting gangs are costing US retailers $30 billion a year [Quartz]

SOCIAL MEDIA
  • Instagram Live makes fashion week debut [WWD]
  • Pinterest bets visual search can drive shoppers from inspiration to purchase [Internet Retailer]

MARKETING
  • Fendi just launched a new digital platform targeting millennials [Fashionista]
  • These five fashionable brands have mastered content that sells [Fast Company]
  • Barneys takes powerful stance on female equality, empowerment [Luxury Daily]
  • Adidas’ latest Y-3 fashion film is inspired by a futuristic dystopia [LS:N Global]
  • See Nike’s stirring ‘equality’ ad from the Grammys [AdAge]

RETAIL & E-COMMERCE
  • Should Amazon challenge Hudson’s Bay for Macy’s? [BoF]
  • New Neiman Marcus in Fort Worth built with tech and convenience layered on top of art and fashion [Dallas News]
  • Nifty app links with New York Couture Fashion Week [WWD]
  • Mon Purse CEO Lana Hopkins: “We’re treating Bloomingdale’s, Selfridges as marketing and branding opportunities” [LeanLuxe]

TECHNOLOGY
  • Why fashion brands should think more like tech companies [Fast Company]
  • Magic Leap’s patented an augmented reality price-checker [The Verge]
  • New York designer Ab[Screenwear] combines fashion with light-responsive holographic panels and operable touchscreens [BrandChannel]

START-UPS
  • Techstars Q&A: How start-ups can accelerate retail innovation [Retail Dive]
  • Rêve en Vert to launch £300,000 crowdfunding campaign [The Industry]
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Editor's pick social media

Saint Laurent wiped its Instagram history and fans aren’t happy

YSL_anthonyvaccarello_instagram

It’s goodbye Hedi Slimane and hello Anthony Vaccarello quite literally on Instagram where Saint Laurent has wiped all of its previous posts on the @YSL account and replaced them with a single portrait of its incoming creative director Vaccarello.

The move comes after the announcement on Monday he would be taking over the reins from Slimane at the storied house, leaving his role at Versus Versace in order to do so. Slimane had been in place for four years at Saint Laurent until that point.

The desire for a clean slate is not a surprising one – providing Vaccarello with the chance (if on Instagram alone) to start afresh with his vision for the brand.

Such erasing of history hasn’t been met kindly by fans however. Comments on the now single image, include: “Why delete Hedi Slimane’s work? Wtf”, “You deleted everything from Hedi’s tenure !! Bye b*tches”, “I found this very disrespectful towards Hedi’s work”, and: “That’s cute about Anthony but why take down Hedi’s photos? Hedi’s DNA will no [doubt] be continued. No issue with a new creative director but why erase the past 4 years?”

Many of the other comments show fans both disgruntled and hopeful about the changes. “We weren’t [buying] Saint Laurent, we were buying Saint Laurent by Hedi Slimane…no more Hedi Slimane…no more Saint Laurent! I’m sure they’ll lose a lot in revenue from 2017…another Pilati unselling era ahead!” reads one.

Another by comparison: “Vaccarrello for YSL makes sense to me. He reminds me so much of an early 90s Tom Ford. I have been observing Anthony’s work on Versus and under his namesake brand.. a fresh modernist approach is what this maison needs rn. Someone who can bring some sharp sex appeal and sophistication back. I’m sure he’ll do magic and will be a great fit. Meanwhile, Hedi with his punk rock + grunge vibes was tiresome af. I wish all the best for his career though.”

YSL has over 386,000 fans on Instagram. It seems no noticeable changes have otherwise been made on Twitter or Facebook.

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digital snippets e-commerce mobile Uncategorized

Digital snippets: Neiman Marcus, YSL Beauté, Mercedes, Nike, Revlon

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Neiman Marcus app syncs shoppers and sales staff [Mashable]
  • Yves Saint Laurent Beauté launches limited edition make-up palette on Facebook [Web&Luxe]
  • Joan Smalls stars in latest Mercedes fashion campaign (as above) [Telegraph]
  • Revlon charts new digital course [WWD]
  • Luring online shoppers offline [NY Times]
  • Comment: Luxury must become interactive to survive [Wired UK]
  • Fashion industry aims to corner the Chinese market with Weibo [Fashionista]
  • Four rules for luxury brand mobile marketing [Mashable]
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Uncategorized

Rachel Weisz stars in film short for AnOther magazine

The 21st issue of AnOther Magazine featuring Hollywood actress Rachel Weisz is complemented with an exclusive short film shot by Craig McDean. It was released on Anothermag.com today.

It’s a beautiful series of “non-narrative micro performances,  inspired by postmodern dance legend Pina Bausch”. Creative direction by David James and styling by Olivier Rizzo.

Meanwhile, the autumn/winter 2011/12 campaign video from Yves Saint Laurent, by Inez van Lamsweerde & Vinoodh Matadin, and starring model Raquel Zimmermann, has also been released. Check it out, here.