Categories
digital snippets social media

Digital snippets: Diesel, J.Crew, David Beckham, New Look, Benefit, Alexander Wang

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital:

Diesel_reboot

  • Diesel goes to Tumblr to cast Reboot ad campaign (as pictured) [WWD]
  • J.Crew takes autumn catalogue digital with exclusive Pinterest debut [BrandChannel]
  • David Beckham strips for H&M Bodywear range once again [Campaign]
  • 17 reasons for New Look’s 79% leap in online sales, and eight areas for improvement [Econsultancy]
  • Benefit’s ballsy mascara ad touts nice “packages” [Mashable]
  • Alexander Wang crowdsources charity bag for Samsung [Vogue.co.uk]
  • Yahoo’s Marissa Mayer: hail to the chief [Vogue.com]
  • Sophia Amoruso expands Nasty Gal [WSJ]
  • Comparison shopping comes to Google Glass through new app, Crystal Shopper [The Verge]
  • DailyCandy partners with Tribeca Enterprises for Fashion in Film festival [DailyCandy]
Categories
technology

Google Glass gets 12-page spread in Vogue magazine

Google is on a mission to make Glass seem less in the way of dorky, and more along the lines of stylish. The latest example: a 12-page spread in Vogue’s September issue (always its largest of the year, this time with a whopping 902 pages).

Nicknamed the ‘tech’ special, this is also the one with that interview with Marissa Mayer in it. And the one that inspired editor-in-chief Anna Wintour to pose in her first official Instagram, or #voguestagram shot, holding it.

See all the Google Glass images – photographed by Steven Klein – below. And do check out this amusing post over at Advertising Age suggesting how Vogue could actually be doing a whole lot more.

Vogue_finalfrontierVogue_finalfrontier1  Vogue_finalfrontier2 Vogue_finalfrontier3 Vogue_finalfrontier4 Vogue_finalfrontier5

Categories
digital snippets e-commerce social media

Digital snippets: Tumblr, Versace, Club Monaco, Chanel, Abercrombie, McQueen

A round-up of recent stories from around the web surrounding all things fashion and digital:

Versus_Versace

  • Is a Yahoo-owned Tumblr more attractive to brands? [AdAge]
  • Versace transforms Versus line into a ‘digital brand’ (as pictured) [Fmag]
  • Club Monaco creates all-blogger look book (and launches it on Tumblr) [DisneyRollerGirl]
  • Keira Knightley stars as Coco Chanel for new Karl Lagerfeld film, Once Upon a Time [Fashionologie]
  • Video takes aim at Abercrombie & Fitch for “exclusionary” policy, spurs homeless campaign [Hollywood Reporter]
  • Alexander McQueen and McQ websites get new look [WWD]
  • Why Victoria’s Secret and Burberry win in social media — and other fashion brands fail [Business Insider]
  • The seven species of social commerce [Mashable]
  • YouTube jumps into retail with shoppable videos for brand channels, first client is Unilever’s Tresemmé [BrandChannel]
  • Wearable technology market set to explode, could reach $50 billion, says Credit Suisse [BoF]
Categories
e-commerce Uncategorized

Digital snippets: The Outnet, Tiffany & Co, Coca-Cola, My-Wardrobe, #IWNY

Tiffany & Co’s Love is Everywhere

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Net-a-Porter’s designer discount site The Outnet launches iPhone app [WWD]
  • Tiffany & Co releases multimedia microsite inviting users to tag ‘Love is Everywhere’ map with most romantic memories [Mashable]
  • Coca-Cola teams with Yahoo for digital fashion channel ‘Style it Light’ [Brand Republic]
  • Outdoor clothing brand Merrell launches website to create world’s largest ever panoramic picture [Contagious]
  • E-commerce sites turn to stylists to cash in on consumer desire for Hollywood experience [WSJ]
  • Online retailer My-Wardrobe sees sales soar 96% [Drapers]

Meanwhile, next week looks set to be another exciting one – I’m off to Internet Week New York, attending events including the CM Summit, the IAB Innovation Days, Realtime NY11, OMMA Social and more.

There are also some fun fashion inserts including talks from Sarah Bernard of The Thread on Yahoo! Shine, and a crowdsourced runway show to celebrate the 5th Anniversary and relaunch of social shopping site Kaboodle.com.

I’ll post all things relevant as often as I can.