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The big writers you should know about in #fashiontech

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I’m always asked how I do my research. Short of listing every event I go to, and speaking about how to network and maintain contacts, the easiest answer is almost always about reading.

On the right hand site of this site you’ll find a list of go-to sources for other entities covering either fashion or technology, and occasionally both. I curate the highlights of many of these through the digital snippets posts on Fashion & Mash each week.

But otherwise, I ensure I keep tabs on my fellow writers in this space too. I do so not only through their writing, but what they curate via their own social media channels. Here’s a breakdown of some names to know about:

Lauren Sherman

Perhaps the most prolific writer currently out there, Sherman became New York editor for The Business of Fashion in August 2015. She continues to write for a number of other outlets, and put us all to shame with a tweet on January 6 (third day back at work after the New Year) linking to, yes, her third big story of the year. She brings a fresh perspective to BoF, a wider stream of thought and more embracing view. She also curates a regular newsletter with other must-read articles, and produces a podcast with hubby Dan Frommer, who also happens to be tech editor over at Quartz.

Lauren Indvik

Former associate editor at Mashable, then editor-in-chief of Fashionista.com, Indvik has been bringing the worlds of business and technology together under the fashion heading since the early days of her career. She has recently ventured into the freelance world in a bid to get back to writing more again, so expect to see some great pieces popping up from her all over the shop.

Vanessa Friedman

It goes without saying that Friedman of The New York Times is a must-read. She continues to critique fashion as much as she provides a true business view on developments in the industry as varied how fashion week is shifting through to what she really thinks about wearable technology. Elizabeth Paton, who worked with her at the Financial Times and now serves as European Styles correspondent for the NY Times, based in London, is also one to follow. She too contributes to the newspaper’s On The Runway blog.

Hilary Milnes

As retail reporter at Digiday, Milnes churns out stories 10 to the dozen, varying from the likes of How Tiffany found its Twitter voice to Retailers spending 200% more on skippable YouTube ads. Her work is a credit to Digiday and its willingness to wholeheartedly cover the fashion and retail space as much as it does many other industries. Milnes’ in-depth coverage serves as one of the strongest resources for keeping on top of which brands are doing a good job in digital. She also only graduated in 2013.

Marc Bain

As fashion reporter at Quartz, Bain broadly covers the business side of the industry, with some great stories ranging from Bangladesh’s factories still being ‘death traps’ years after the Rana Plaza tragedy, to The huge underclass of ghost workers making shirts in their homes. He also has his finger on the pulse across things like endorsements, advertising and market movements. Another one ticking the ‘prolific’ box, and keeping us all updated in the process.

Adam Wray

If this list so far doesn’t give you enough to get through each day, then Adam Wray’s curation abilities will. He pulls together everything one absolutely must digest daily about the fashion industry in the Fashion REDEF newsletter – an absolute necessity to sign-up to if you haven’t already. It literally does what it says on the tin, providing you with a full daily understanding of what’s happening in fashion from every angle. His rantnrave section at the top is usually very entertaining too.

Also worth checking out:

  • Rachel Strugatz has held the position of digital news and features editor at WWD for some time, and continues to write in-depth analysis on the impact of social media on the industry, as well as exclusives on what US fashion brands like Rebecca Minkoff or Ralph Lauren are doing with digital.
  • As retail editor at Business Insider, Ashley Lutz reports on a large cross section of consumer goods companies (including fast food), but there’s a good sprinkling of fashion in there too.
  • Natalie Mortimer at The Drum is another one who covers a wide variety of subjects, including food and drink as well as broader retail, but more often than not, a strong dose of fashion. She gets some good UK exclusives too.
  • Kate Abnett is a more junior member of The Business of Fashion team, but the one curating many of the best fashion and tech stories for the site.
  • And if you’re into wearable technology, most of the team over at Wareable are also worth checking out. Features editor Sophie Charara does a great curation job via Twitter too.
  • Last but not least, keep tabs on everything I’m writing either here on Fashion & Mash, or via Forbes.
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business digital snippets e-commerce film mobile Startups technology

Digital snippets: Condé Nast, Gap, Hermès, Rag & Bone, John Lewis and more

A round-up of the latest stories to know about surrounding all things fashion and tech…

gap_normcore_ZosiaMamet

  • Condé Nast to sell Fairchild Fashion Media, including WWD, for $100 million [NY Times]
  • Gap’s fall campaign is an ode to normcore trend, Zosia Mamet (as pictured), Elisabeth Moss, Anjelica Huston among stars [Racked]
  • Hermès creates quirky app to promote men’s A/W 2014 accessories [Creativity]
  • Rag & Bone autumn/winter collection stylised in dance performance [PSFK]
  • Hawes & Curtis, House of Fraser and Bentalls install beacon-enabled mannequins [The Drum]
  • However, John Lewis to seek ‘romance’ in beacon technology before committing [The Drum]
  • Topshop and Miss Selfridge in online push into China, launching on ShangPin.com website [FT]
  • Condé Nast’s Lucky magazine merging with online retailer BeachMint [WSJ]
  • Will Apple’s ‘iWatch’ rattle luxury watchmakers? [BoF]
  • A girl faces her monstrous fears in Old Navy’s back-to-school musical, generates five million views to date [AdWeek]
  • Six takeaways from Gap and Old Navy about brand-building in China [AdAge]
  • New shopping app, Spring, makes the mall obsolete [Wired]
  • Rise of shoppable content will change the face of advertising [The Guardian]
  • Fashion start-ups bring style to Silicon Roundabout [FT]
  • Can technology solve the fit problem in fashion e-commerce? [BoF]
  • Omote real-time projection mapping demoed with make-up on model’s face [DigitalBuzzBlog]
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Digital snippets: Oscar PR Girl, Daphne Guinness for Printemps, Narciso Rodriguez, FashionStake

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Oscar PR Girl joins Pinterest (as pictured) [Pinterest]
  • Here’s why Pinterest works better than Google+ [ReadWriteWeb]
  • Daphne Guinness to play virtual mannequin at Printemps using cutting-edge three-dimensional scanning technology [WWD]
  • Narciso Rodriguez to create exclusive line for online retail store Rent the Runway [PSFK]
  • Why brands including Tiffany & Co, Puma and Burberry are using Instagram [AdAge]
  • New e-commerce business models, including personal subscription, social merchandising, mass customisation and collaborative consumption [BoF]
  • Fab.com acquires FashionStake after seven months of rapid growth [All Things D]
  • Women’s Wear Daily launches on iPad [Mashable]
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Social strategy at camp Olsen

Mary-Kate and Ashley Olsen’s social efforts across their various brands were exposed in WWD last week.

While the business-savvy twins don’t participate in any of the digital activity themselves, they are said to recogise the importance of it.

Accordingly, across The Row, Elizabeth and James, and Olsenboye, there are campaigns on Twitter, Facebook and YouTube, as well as relationships with bloggers.

The approach taken, however, varies brand to brand.

“Elizabeth and James, for example, has a strong feeling for music, and its designated Tweeter will write about Fleetwood Mac if that’s the music Mary-Kate and Ashley are playing in the showroom. They also run contests and sponsor giveaways for items not available in stores, like colorful Elizabeth and James notebooks,” the article reads.

For Olsenboye’s launch at JCPenney meanwhile, the company invited bloggers to create a series of videos.

The forthcoming launch of the twins’ t-shirt e-commerce site StyleMint (expected in July) was also touched upon.

“StyleMint ‘s digital footprint will include the e-commerce site, the StyeMint blog, Facebook, Twitter and YouTube channel, as well as regular e-mail trend reports full of insider tips on the latest trends and styling advice from Ashley and Mary-Kate,” said Josh Berman, CEO of BeachMint, the e-tail company partnering with the sisters on the launch.

He went on to highlight the site’s Twitter account at @mystylemint and Facebook page at facebook.com/mystylemint.

For those with access, the full story can be read here: The Olsens’ Social Swirl

 

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Juicy Couture launches on Tumblr

Juicy Couture is the latest in a long line of fashion brands taken to using blogging site Tumblr.

Aiming to connect to its fans more than ever before, the launch will see behind-the-scenes access to the company, as well as insights into the inspirations and favourite things of the brand.

“We are thrilled to announce that Juicy Couture has joined the Tumblr world. Our blog is your VIP, All Access ticket to the Juicy Couture show. It will feature snippets of inspiration, behind the scenes glimpses of photo shoots and daily intel of an insider’s life at Juicy,” the brand’s president and chief creative office LeAnn Nealz told WWD.

The brand has also signed a number of “Guest Couturists”, otherwise known as contributing bloggers, including Karla’s Closet, The Clothes Whisperer, My Style Pill and The Man Repeller. They will create original content such as styling posts, or responses to the company’s “21 Juicy Questions” series.

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Rag & Bone relaunches blog

The all-new Rag & Bone blog

Rag & Bone is aiming for a more personal connection with consumers through the relaunch of its blog.

Combining posts from those within the company headquarters as well as from a series of guest editors and contributors, rag-bone.com/blog will provide a look at life surrounding the New York brand.

Subjects will range from art and literature, to film, fashion, city guides and reviews, with regular features such as “stuff we love” and “can’t miss”.

“The blog is another outlet to connect with our consumer on a personal level, and offer them additional insight into the lifestyle of our brand,” designer David Neville told WWD.

Accordingly, the first new post provides readers with an insight into co-designer Marcus Wainright’s desk space.

Expected contributors include Fashion Toast’s Rumi Neely and Andrew Bevan of Teen Vogue, among others.