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You can now get beauty tips from Amazon Alexa, thanks to Wunder2

The Beauty Tips skill on Amazon Alexa from Wunder2
The Beauty Tips skill on Amazon Alexa from Wunder2

Wunder2, the cosmetics company behind viral eyebrow product, WunderBrow, has launched an Amazon Alexa skill to provide voice-based beauty tips to consumers.

The initiative offers users access to current beauty trends, insights on great make-up hacks and details on products to buy.

To activate it, consumers ask Alexa what the “beauty tip of the day” is. The artificial intelligence platform will then respond with tips from make-up artists such as how to create flawless brows or how to get a holiday party look. The tips update daily.

“Our decision to develop on Alexa goes back to our roots as founders – which are within digital advertising and tech,” says CEO and co-founder Michael Malinsky.

“We are amazed by the way voice technology can add convenience and seamlessly improve daily tasks, routines and decisions. We have made a meaningful impact in the colour cosmetic space by introducing products that are innovative and technologically advanced, and feel that what we’ve learned about our products, and about using them, can and should be shared conveniently.”

Soon Alexa will also send videos that correspond to the tips so users can see them visually on their phones, computer screens, or even TV, the team added.

Users can also conveniently choose and buy Wunder2 products, which are top sellers on Amazon, just by continuing to chat with Alexa.

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Bushy eyebrows and $50k per day on Facebook ads: How a small beauty brand blew up

Wunderbrow_ANCHOR

If you’re female, aged anywhere between 25 and 60, and based in the UK or perhaps the US, it’s entirely likely you may have been targeted on Facebook by an eyebrow product called Wunderbrow of late.

If not there, perhaps you’ve read an online editorial about it, spotted it on the London Underground, seen it in various print magazines, or even watched it on television. You may additionally have noticed it popping to the top of the best-seller lists in its category on Amazon.

Riding the crest of a key beauty trend for prominent eyebrows (driven largely by celebrities like Cara Delevingne and her own bushy pair) this small, relatively unknown brand has been steadily and consistently maximising paid media in a bid to drive user acquisition for just over a year.

Head over to Forbes to read the full story about how a $50,000 per day Facebook spend, coupled with savvy native advertising, has helped it grow 30-fold as a business in just over a year.