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Whistles partners with Garance Doré on #bellesandwhistles video

British contemporary brand, Whistles, has launched a short video directed by Garance Doré to celebrate its further expansion into the US and France.

Called #bellesandwhistles, the spot features a cast of “modern, sharp and stylish” women living in the US, UK and France. Among them are Yasmin Sewell, a London-based fashion consultant; Elle Strauss, fashion director of Shopbop and Brit living in New York; Vashtie Kola, an American artist and DJ; Jeanann Williams, an American stylist; French actress Rebecca Dayan; and French DJ and creative consultant Cecile Togni.

They are each seen clapping, dancing and whistling along to the tune, as overlaid copy reads: “The Whistles woman is independent, quietly brilliant,  relaxed, discerning, elegant, intelligent, sharp, stylish.”

Jane Shepherdson, chief executive of Whistles, referred to the campaign as a digital first for the brand. “We see a great synergy between the aesthetic of both Whistles and Garance, which has been brought to life in the #bellesandwhistles film. To have such inspiring women working on and in the film is representative of the brand’s DNA, it’s like working with friends who understand you.”

The video launched on the Garance Doré website today, May 19, while shorter versions are also being posted to Instagram with the #bellesandwhistles hashtag. Consumer are simultaneously being invited to submit their own ‘whistling’ clips on the platform for a chance to win a shopping spree in the store.

Whistles is opening its first brick-and-mortar presence in the US, with a concession at Bloomingdale’s in New York. It is also supplementing its already established concession at Le Printemps, with Le BHV Marais this month and will roll out a French language website this summer.

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digital snippets film Uncategorized

Digital snippets: Donna Karan, Kate Spade, Natalie Massenet, Tommy Hilfiger, Alexander Wang

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Anjelica Huston gets behind the camera for Donna Karan hosiery film (as pictured) [Telegraph Fashion]
  • Kate Spade’s digital play [WWD]
  • British fashion gets a web dynamo: Natalie Massenet [NY Times]
  • Tommy Hilfiger launches “le voyage seafarious” campaign, first ever webisode [Vogue.it]
  • T by Alexander Wang taps Bon Qui Qui for spring video [AdAge]
  • Rachel Roy opts for digital runway show [WWD]
  • Whistles launches new website [Whistles]
  • Milk Made’s top 10 Instagrams to follow for NYFW [Milk Made]
  • How Pose became the ‘Instagram of fashion’ [Mashable]
  • Here’s Net-a-Porter’s new magazine The Edit [Fashionista]
  • Pinterest’s retail problem [AdWeek]
  • Ebay in agency talks over fashion project [Campaign]
  • Seven apps perfect for fashion week (or any week) [Refinery29]
  • Branded mini-movies as China marketing tool: boom or bust? [JingDaily]
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film Uncategorized

Whistles model throws a tantrum in comedy advent calendar video

We’ve already had digital advent calendars from Jean Paul Gaultier and Love magazine this holiday season. Now, Whistles is getting in on the act, releasing a calendar that’s stacked full of prizes for its fans every single day in the run up to Christmas.

Liberty London Girl announced the exclusive yesterday, and she’ll be tweeting on the mornings with the two biggest prizes too. They include “a trip to Paris for two, including two nights in a 5* Tablet hotel and a gift voucher to spend in the new Whistles concession in Printemps department store. Or a trolley dash in your nearest Whistles store, so you can race around the store and grab all the things you’ve been lusting after in one fell swoop?”

What I love however, is the genius behind-the-scenes video that goes along with it. That’s one miffed model…