e-commerce Startups technology

Fashion Future Awards celebrates US visionaries and disruptors

Stefano Tonchi Misha Nonoo Liz Bacelar
Stefano Tonchi of W magazine, designer Misha Nonoo and Liz Bacelar of Decoded Fashion

Rebecca Minkoff, Misha Nonoo and Tictail were among the winners at the inaugural Fashion Future Awards in the US; an event co-hosted by W magazine and Decoded Fashion.

Recognising innovators across the fashion, retail and technology space, the evening celebrated the best across 10 categories including mobile, customer experience, start-ups, e-commerce, fashion week campaigns, data and analytics, omnichannel, and more.

There was also a visionaries award given to both Snapchat and Tory Burch for the way in which they’re pushing boundaries in technology and fashion.

“Fashion and technology are both about the future—forecasting and influencing it as it relates to retail, designing and driving it forward when it comes to tech,” said Stefano Tonchi, editor in chief of W. “As a judge, it was refreshing to see so many inventive ideas and such an appetite for experimentation. The winners are great examples of innovative thinking at the intersection of fashion, retail and technology.”

A full list of winners is below:

A Killer Experience – Most innovative way of enhancing the consumer experience.Winner: Covet Fashion

Beyond the Runway – Most engaging campaign launched at Fashion Week.Winner: Misha Nonoo

New e-Store on the Block – Best new e-commerce launch. Winner: MM.LAFLEUR

Real-Time Innovator – Best use of data and analytics for fashion and retail. Winner: Combatant Gentleman

The Big Idea – Most promising new digital fashion project. Winner: +rehabstudio

The Game Changer – Startup set to disrupt fashion in 2015. Winner: The RealReal

The Master of Mobile – Most innovative use of mobile. Winner: Tictail

Digital Coalition – Best brand and startup collaboration. Winner: Nineteenth Amendment & Macy’s

Bytes and Bricks – Best omni-channel experience. Winner: Rebecca Minkoff

The Visionaries – Selected by W magazine, these two honorees are pushing boundaries in technology and fashion: Snapchat and Tory Burch

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Digital snippets: adidas, Garance Doré and Kate Spade, Bergdorf’s, Hipstamatic

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • adidas builds on Olympic success with ‘Don’t Stop Me Now’ Team GB video (as above) [The Drum]
  • Super blogger Garance Doré launches collaborative collection with Kate Spade []
  • Bergdorf Goodman’s online push [WWD]
  • adidas creates sneakers that display real-time tweets [PSFK]
  • W magazine partners with iPhone photography app Hipstamatic [Mashable]
  • Faces of NYFW aggregates real-time data from fashion week [Fashion Notes]
  • The potential of e-commerce in China [MaoSuit]