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Much ado about Shakespeare: Selfridges in fashion, tech and culture blitz

Shakespeare ReFashioned at Selfridges
Shakespeare ReFashioned at Selfridges

Is this a handbag which I see before me, its handle towards my hand? Come, let me clutch thee. I have thee not, and yet I see thee still.

Doesn’t quite work as a great soliloquy does it? But this preamble is indeed much ado about something, and not just a lack of ability to get our hands on lustworthy designer bags. Because British department store Selfridges has brought together designers, musicians and drama heavy hitters for a giant campaign that blends fashion with tech and culture (with a capital C), this summer.

“Shakespeare ReFashioned” celebrates the 400th anniversary of the Bard’s death, introduces loads of designer and brand one-offs, gives us a massive VM extravaganza and even sees a temporary theatre in-store where a new production of Much Ado About Nothing will be staged.

There’ll also be a major tech presence with cameo appearances by some big names, but in the form of holograms projected onto static mannequins.

Dries van Noten as part of Shakespeare ReFashioned at Selfridges
Dries Van Noten as part of Shakespeare ReFashioned at Selfridges

In the meantime, shoppers can see the play being rehearsed and buy from over 100 limited edition collaborations. Designers and brands taking part include Christopher Kane, Alexander McQueen, Van Cleef & Arpels, Shrimps, Paige Denim, Hudson Jeans, Olympia Le Tan. Maison Margiela, Marques’ Almeida, Dries Van Noten, Erdem, Craig Green, Givenchy, JW Anderson, Gareth Pugh, Rick Owens, Roja Dove and Simone Rocha.

Although it doesn’t officially start until July 4, the windows have already been taken over by one-offs from some of those names with the current display (Act I) being all about the comedies and romances, and the next phase (Act II) being focused on the tragedies. What’s the betting Givenchy, Gareth Pugh and Rick Owens put their hands up to dress the latter?

It all runs until September 24, so get down there if you can.

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday

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digital snippets e-commerce film mobile social media Startups technology

Digital snippets: shoplifters at Harvey Nichols, Iris van Herpen on fashion and science, Rakuten’s virtual fit start-up

A round-up of the latest stories to know about surrounding all things fashion and tech…

harveynichols

  • Harvey Nichols features genuine CCTV shoplifting footage in new Rewards ad (as pictured) [Creative Review]
  • Iris van Herpen’s science fashion [BoF]
  • Rakuten buys virtual fitting room start-up Fits.Me in a fashion commerce play [TechCrunch]
  • Why an “Amazon for high fashion” is a really bad idea [HighSnobiety]
  • Amazon Fashion, playing the long game [BoF]
  • ShopStyle figured out how to monetise Snapchat [Racked]
  • Why it took Zappos Labs five tries to admit failure [Fast Company]
  • Stamp your in-store Snapchats with custom Lilly Pulitzer prints [Digiday]
  • Crocs bets big on interactive Twitter videos with ‘Funway Runway’ effort [AdWeek]
  • Online jewellery start-up Bauble Bar to open retail stores [Forbes]
  • Matthew Williamson to sell part of pre-fall collection exclusively on Lyst [Fashionista]
  • Net-a-porter partners with Tom Ford on e-commerce exclusive [WWD]
  • Nike quickens plans to ‘seamlessly connect social platforms to commerce’ [The Drum]
  • How artificial intelligence is powering e-commerce in India [TechinAsia]
  • Fashion apps continue the trend for mobile swiping [The Telegraph]
  • Six futuristic retail displays that will change your idea of ‘e-commerce’ [Time]
  • Luxury brands dip toes in e-commerce waters [WSJ]
  • Why the Internet of Things won’t be about the ‘things’ for retailers [Retail Dive]
  • The man who wants to turn our clothes into modular gadgets [Wired]
  • Meet Mona, the world’s smartest personal shopper [PSFK]
  • Why the Apple Watch is flopping [Co.Design]
  • 3D-printing has stagnated, says pioneering designer Francis Bitonti [Dezeen]
  • We did not expect Vogue’s native advertising to be this good [Brand Republic]
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Transparent display could spell future for shop windows – CES

samsung-transparent-displaycase

Amid all the tech trends to come out of CES this year, it was the Transparent Display Case from Samsung that particularly stood out from a fashion perspective.

Seemingly a glass box (in the above example holding a shoe), the front is in fact a see-through screen linked up to a built-in PC and speakers. What that means is videos are able to play over the top of real-life items, enhancing rather than distorting their view.

It might just be a 22″ screen at the moment, but as PSFK reports, what place does that sound more relevant than in the store windows and retail shelves of the future? See it in action in the video below.

“[The display] allows images and animations to dynamically interact with the merchandise inside the showcase while still enabling passers-by to view the product,” reads the write-up from Samsung, who refers to it as “a new era of creative display in digital retail design”.

Now, add that idea to the transparent smart window it launched last year, and we might be on to something.