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20 years later, THAT virtual Clueless wardrobe is now a reality

Cherwears_plaid

There are few tech-enabled wardrobes more iconic that that of Cher Horowitz’s. Now 20 years since the launch of Clueless (it was first released in the US on July 19, 1995), we’re still seeing companies trying to replicate the personalised and customisable approach her computer had in helping her choose what to wear each day.

In celebration of the film’s anniversary, British virtual fit company Metail is back with its focus on fulfilling that need, nodding to the idea with the launch of a dedicated tribute site called www.Cherwears.com. The unofficial homage enables users to “try-on” and buy modern version of the looks worn by Cher and her three co-stars: Dionne, Tai and Amber.

Shoppers fill out three body measurements to be given a “MeModel” avatar that is reportedly 92% accurate to the user’s own body shape. From there, they can select which garments they want to see reflected on their likeness on screen, whether it be individual pieces or full outfits chosen for their resemblance to the film. There’s even a “Which 90’s girl are you?” quiz for users to discover their most suitable wardrobe to explore first.

Cherwears

Metail founder Tom Adeyoola said: “It’s a fun tribute both to a film we all love and to the woman who imagined this technology 20 years ago, and it perfectly illustrates the Metail technology as both useful and fun to engage with. We have made the online shopping experience as enjoyable as the best physical retail experience can be.”

Metail has worked with brand partners including House of Holland and Little Mistress as well as other high street labels to fill the site with relevant product to purchase. Each piece redirects to the relevant e-commerce site it’s sourced from for users to buy.

This post first appeared on Forbes.com

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e-commerce technology

Asos wins tech award at World Retail Congress

Asos_fitvisualiser_virtusize

Asos won the retail technology initiative of the year at this month’s World Retail Awards, for its Fit Visualiser tool.

Powered by Swedish company Virtusize, the technology enables shoppers to see how well an item might fit based on similar pieces they already own.

As pictured, it plays out in the form of a button next to the colour and size options on a product page (at this point for Asos’ own-brand products only). By clicking on it, users are invited to add measurements of a piece they already have to compare to the one they’re trying to buy.

The tool will then display overlaying silhouettes of the two garments in two-dimensional form and pinpoint the exact variations in bust, waist and length for instance. Different sizing options alongside allow the shopper to work out which to buy.

According to reports at launch earlier this year, using such a tool is proven to reduce fit-related returns, in some cases by up to 50%. Virtusize co-founder, Peder Stubert, said: “Many virtual fitting companies have tried and failed in this area because their solutions have been too costly or inaccurate. Our positive results from the ASOS [six-month] trial signal that there is a bright future ahead for our 2D garment comparison method.”

Other retailers who have used the tool include Nelly.com and Stylebop.com. A video below loosely demonstrates it being experimented with: