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e-commerce mobile social media

Vince Camuto launches iOS sticker app

Vince Camuto's iOS stickers
Vince Camuto’s iOS stickers

Vince Camuto is the latest fashion brand to release a range of stickers for the iPhone, with emoticons of everything from shoes to handbags available.

The aim, according to the accessories business, is to “enliven conversations and encourage sharing” between its customers, who it refers to as constantly online and on the move with their mobile devices, as well as showing preference for image-based text messaging. It also nods to the fact the majority of its e-commerce traffic now arrives via mobile.

“Customers enjoy the playful, spontaneous way visual content lets them share personal style,” the brand’s press release reads. The stickers accordingly come with captions attached including “outfit of the day”, “epic” and “nailed it!”

There are 50 stickers in total spanning shoes, handbags, clothing and fragrances for men and women. Seasonal upgrades are also expected.

Vince Camuto is following in the footsteps of multiple other fashion brands that have released their own stickers, including the likes of JW Anderson, Coach and Primark.

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What you missed: Nike scavenger hunts, AI changing how we shop, Reebok’s Oscars letter

Nike's scavenger hunts
Nike’s scavenger hunts

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Inside the wild world of Nike’s high-tech scavenger hunts [Mashable]
  • No clicks required: Artificial intelligence is changing how we shop, Boxed CEO says [CNBC]
  • Reebok just sent an open letter to the Academy Awards asking for a new award to honour fitness trainers [AdWeek]
  • The evolution of retail personalisation, in five charts [Glossy]

BUSINESS
  • Aldo to buy Vince Camuto in a merger of shoe brands [NY Times]

SOCIAL MEDIA
  • Dior and Louis Vuitton are the fashion brands with best Instagram Stories engagement [BoF]
  • How H&M is using Instagram to drive buzz for its latest brand, Arket [Digiday]

MARKETING
  • Shoemaker Kickers capitalises on FOMO to spur purchases [Digiday]
  • Boohoo enlists all-female crew for #AllGirls ads, but critics claim diversity vision is lost in casting [The Drum]
  • Female empowerment imagery more effective than sex appeal in ads, says Facebook [The Drum]
  • The fashion influencer has found a new gig [Refinery29]

RETAIL & E-COMMERCE
  • 3 things retailers can do to compete with Amazon [Retail Dive]
  • GGP looks to revive its malls with interactive concept stores [Glossy]

TECHNOLOGY
  • Streetwear brands are tapping the creative power of AR [JWT Intelligence]
  • The end of typing: The next billion mobile users will rely on video and voice [WSJ]
  • Here’s what you need to know about voice AI, the next frontier of brand marketing [AdWeek]

START-UPS
  • With “return bars” and “returnistas”, Happy Returns is eliminating the hassle of returning online orders by mail [LeanLuxe]
  • This virtual try-on system for clothing might actually work [Engadget]