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digital snippets e-commerce social media

Digital snippets: Tumblr, Versace, Club Monaco, Chanel, Abercrombie, McQueen

A round-up of recent stories from around the web surrounding all things fashion and digital:

Versus_Versace

  • Is a Yahoo-owned Tumblr more attractive to brands? [AdAge]
  • Versace transforms Versus line into a ‘digital brand’ (as pictured) [Fmag]
  • Club Monaco creates all-blogger look book (and launches it on Tumblr) [DisneyRollerGirl]
  • Keira Knightley stars as Coco Chanel for new Karl Lagerfeld film, Once Upon a Time [Fashionologie]
  • Video takes aim at Abercrombie & Fitch for “exclusionary” policy, spurs homeless campaign [Hollywood Reporter]
  • Alexander McQueen and McQ websites get new look [WWD]
  • Why Victoria’s Secret and Burberry win in social media — and other fashion brands fail [Business Insider]
  • The seven species of social commerce [Mashable]
  • YouTube jumps into retail with shoppable videos for brand channels, first client is Unilever’s Tresemmé [BrandChannel]
  • Wearable technology market set to explode, could reach $50 billion, says Credit Suisse [BoF]
Categories
digital snippets e-commerce social media technology

Digital snippets: Dove, Versace Versus, Hussein Chalayan, DKNY Jeans, Google Glass

A round-up of recent stories from around the web surrounding all things fashion and digital:

  • How those Dove ‘Real Beauty Sketch’ ads went viral [Business Week]
  • But… Dove’s got a new viral video, is it enough to sell soap? [AdAge]
  • And… the perfect parody of Dove’s Real Beauty Sketches… for men (as above) [AdWeek]
  • Versace aims for younger, digital-savvy consumers with Versus rebrand [Luxury Daily]
  • Hussein Chalayan debuts line on a holographic catwalk [PSFK]
  • DKNY Jeans expands social media presence [Fashionotes]
  • Robert Scoble review: I just wore Google’s glasses for two weeks and I’m never taking them off [Business Insider]
  • The click clique: the ladies behind Moda Operandi [WSJ]
  • Farfetch’s new retail plan could revolutionise e-commerce [Fashionista]
  • What the heck is P-commerce? [Mashable]