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digital snippets e-commerce mobile Uncategorized

Digital snippets: Saks, Topman, Esquire, Jaeger, JC Penney, House of Fraser, Figleaves and more

A mega update this week to make up for the lack over the past fortnight:

  • Saks ups online content [WWD]
  • Topman to launch online magazine [GQ]
  • Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]
  • Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]
  • JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]
  • House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]
  • Figleaves links London Underground ads with mobile app [Media Week]
  • Old Navy doles out deals to Shopkick app users [Venture Beat]
  • Flash sales site Vente-Privée launches in US [Market Watch]
  • New York Times launches iPad app for fashion and style content [WWD]
  • How leading fashion brands are embracing online video [Mashable]
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digital snippets Uncategorized

Digital snippets: New Look, L’Oréal, Nars, Dior, Vente Privée



Some more great stories from around the web surrounding all things fashion and digital this week:

  • Behind the scenes of New Look’s 100 Days of Summer TV ad [New Look]
  • L’Oréal partners with Demand Media in exclusive curated ad deal [WWD]
  • Nars launches makeover tutorial microsite [Mashable]
  • Lady Dior multimedia exhibition hits Shanghai [Jing Daily]
  • Leading European flash sales site Vente Privée partnering with AmEx for US launch [TechCrunch]
  • You can now tag brand and product pages in Facebook photos [Mashable]
  • TheFind aiming to define e-commerce on the tablet with new catalogue iPad app [AllThingsD]
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Digital snippets: Stella McCartney, Chanel, Express, Nowness, Amazon, Shopkick

Triathlete Holly Avil for Stella McCartney's adidas Team GB collection

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Behind-the-scenes on Stella McCartney’s adidas Team GB Olympics collection shoot [VogueTV]
  • Chanel joins list of luxury advertisers on online video service Hulu [Luxury Daily]
  • US fashion retailer Express begins selling entire catalog on Facebook [Mashable]
  • Amazon launches fashion site MyHabit.com to compete with flash sales services including Gilt Groupe and Vente Privée [All Things D]
  • Location-based shopping app Shopkick partners with Crate and Barrel [Mashable]
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Vente Privée launches video campaign

Discount private shopping site Vente Privée has linked up with Dutch photographer Erwin Olaf to create a short film designed to capture the essence of its service.

Based on a story of desire, it sees a glamorous 1960s feel combined with vivid photography, as an attractive delivery boy carrying a VP parcel gathers the attention of women throughout the neighbourhood.

“For me desire is a very poetic emotion, generating either drama, tragedy or from a more positive perspective sensational feelings, like when you fall in love for instance,” said Olaf. “The story was simple but effective, funny and romantic. I immediately visualized what I could do and I thought everybody would understand it.”

A teaser version of the spot is featured above, while the full-length version can be seen on the members’ site. There is also a series of behind-the-scenes images and video; a page dedicated to Olaf featuring his biography and an interview with him about the project; and the opportunity to download the music from the film.?