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business data digital snippets e-commerce product Retail social media sustainability technology

Microsoft’s $1bn carbon reduction investment, ASOS’ AR tool, men’s makeup at John Lewis

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Microsoft will invest $1 billion into carbon reduction and removal technologies (MIT Technology Review)
  • Asos trials augmented reality fit tool (Drapers)
  • War Paint and John Lewis launch first ever men’s makeup counter (Fashion Network)
Technology
  • The tech driving next-gen customer service (Vogue Business)
  • Revolve integrates Snap+Style technology for digital communication (Fashion United)
  • How luxury retail can become a tech accelerator (Jing Daily)
  • Google Cloud launches new solutions for retailers (TechCrunch)
  • How Starbucks uses AI to counter mobiles isolating effect (Mobile Marketer)
  • Walmart expands robots to 650 additional stores (Retail Dive)
  • Stein Mart introduces ‘smart button’ for BOPIS shoppers (Retail Dive)
  • Augmented reality contacts are real, and could be here sooner than you think (Mashable)
  • Robots are changing retail, but not where you can see them (Modern Retail)
  • Gaming dominates the $120bn spent on mobile apps in 2019 (Warc)
  • Amazon is reportedly developing a hand-scanning payment option (Adweek)
  • Walgreens is training staff in virtual reality (Charged Retail)
  • How digital garment printing answers the call for customization (Sourcing Journal)
Sustainability & Purpose
  • What’s your fashion footprint? ThredUp’s quiz will tell you (Adweek)
  • Stella McCartney introduces biodegradable stretch denim (Fashion United)
  • Walpole launches its British luxury sustainability manifesto (Retail Gazette)
  • Your e-commerce addiction means delivery emissions could increase 30% by 2030 (Fast Company)
  • H&M’s AI operation helps make its supply chain more sustainable (Supply Chain Dive)
  • Jacket Required dedicates third of show to sustainable brands (The Industry)
  • Dyehouses are cleaning up their act (Vogue Business)
  • Could fashion’s next major fabric brand be green? (BoF)
  • Fast Retailing signed the Fashion Industry Charter for Climate Action (Retail in Asia)
  • Quorn introduces carbon-footprint labelling (Stylus)
  • Lush’s Mark Constantine: the retail rebel fighting climate change before Great was born (Retail Week)
Retail & Commerce
  • Walmart opens cashierless store in Florida (Grocery Dive)
  • Shiseido opens ‘beauty innovation hub’ in Shanghai (Retail in Asia)
  • Bose is closing all of its retail stores (The Verge)
  • Dior, Rimowa take over Harrods (WWD)
  • Opening Ceremony to close all stores (Drapers)
Marketing & Social Media
  • Instagram begins hiding photoshopped images (Hypebeast)
  • Burberry launches online game to celebrate Lunar New Year (Fashion United)
  • Facebook rethinks plan to insert ads into WhatsApp (Campaign)
  • Segmentation is dead! (Retail Dive)
Product
  • Ugg launches monthly product drops (Drapers)
  • New Under Armour sneaker will offer connected coaching (Sourcing Journal)
  • Hermès launches beauty (Fashion United)
  • Nike’s Vaporfly marathon shoes face a potential ban from competition (Quartz)
  • Is 2020 the year men’s makeup will go mainstream? (Evening Standard)
Business
  • Louis Vuitton buys the second largest rough diamond in the world (Fashion United)
  • Old Navy will stay under Gap umbrella (Adweek)
  • Pitti Immagine CEO on the future of trade shows (BoF)
  • Casper files for IPO (Retail Dive)
  • Off-White operator acquires Opening Ceremony (Drapers)
  • Amazon ramps up counterfeit reporting (BoF)
  • Boohoo to surpass forecasts after 44% jump in quarterly revenues (Retail Gazette)
Culture
  • The idea of beauty is always shifting. Today, its more inclusive than ever (National Geographic)
  • How the gaming industry is changing across the world (Quartz)
  • Redefining plus size – dressing the ‘average’ woman in Europe (Fashion United)
  • Why this community of hypebeasts only buy fakes (Dazed)
  • Comme des Garçons accused of racism in AW20 menswear show (Fashion United)
  • A-COLD-WALL* isn’t making streetwear anymore (i-D)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
business Campaigns data digital snippets e-commerce product Retail

Stella McCartney and LVMH, Amazon Prime Day, brands missing sustainability targets

A round-up of everything you might have missed inrelevant fashion, retail and tech industry news over the past week. 

TOP STORIES
  • Why LVMH struck a deal with Stella McCartney (Bof)
  • Amazon Prime Day brings sales, and risks, for retailers (NY Times)
  • Fashion brands have only met 21% of their circularity targets for 2020 (Fashion United)
  • Inside the Victoria’s Secret pipeline to Jeffrey Epstein (NY Post)
  • Reddit’s Alexis Ohanian: “data and creativity are not mutually exclusive” (Vogue Business)
  • The battle of the sneaker bots (BoF)
TECHNOLOGY
  • Facebook counts $5bn cost of Cambridge Analytica scandal (The Drum)
  • What brands are getting wrong about AR (Mobile Marketer)
  • The band aid of the future knows when you’re healed (Fast Company)
  • Forget synthetic meat, lab grown dairy is here (Bloomberg)
  • In China, facial-recognition technology is being deployed to take out the trash (Quartz)
SUSTAINABILITY & PURPOSE
  • Should we stop washing our clothes? (BBC)
  • Can rented clothes save the fashion industry (and the planet)? (Highsnobiety)
  • The big fashion fight: can we remove all the toxic, invisible plastic from our clothes? (The Guardian)
  • Norway challenges H&M on its sustainability claims (Tree Hugger)
  • Triumph invites its customers to recycle together (WWD)
RETAIL & E-COMMERCE
  • Under Armour utilizes 3D avatar technology to develop digital sizing standards (Fashion United)
MARKETING & SOCIAL MEDIA
  • How TikTok is testing in-app e-commerce  (Digiday)
  • Topshop launches digital dating programme (Drapers)
  • Michael Kors launches scavenger hunt experience for NYC consumers (Fashion United)
  • Celine builds a mini-site via WeChat mini program  (Jing Daily)
PRODUCT
  • Lady Gaga’s new beauty line for Amazon (Bof)
  • Glossier to drop limited-edition fashion line (Fashion United)
  • G-Star Raw announces sustainable ‘dyed by nature’ collection (WWD)
  • Camper and Ecoalf launch sustainable footwear collaboration (Fashion United)
BUSINESS
  • UK manufacturers call for action on migration (Drapers)
  • Luxury retailer Barneys New York may file for bankruptcy, report says (Fashion United)
  • Kanye’s second coming: inside the billion-dollar Yeezy empire (Forbes)
  • Primark founder Arthur Ryan dead at 83 (Fashion United)
CULTURE
  • The year of ‘woke-washing’: How tone-deaf activism risks eroding brands (Marketing Dive)
  • Chanel hires first head of diversity & inclusion (Hypebeast)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
business Campaigns digital snippets e-commerce product Retail social media sustainability technology

ICYMI: The rise of watchdog culture, new zero-waste platform, Under Armour’s spacewear

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Diet Prada, Estée Laundry and the rise of watchdog culture: harmful or helpful? [BoF]
  • A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform [Fast Company]
  • Under Armour to create ‘spacewear’ for Virgin Galactic astronauts [Fashion United]
TECHNOLOGY
  • Amazon’s new robot delivers packages to rich people [Quartz]
  • Marks & Spencer launches AI-powered photo search on mobile site [The Industry]
SUSTAINABILITY & PURPOSE
  • Fast fashion exploits everyone it touches [Quartz]
  • The world’s largest packaged food company will ditch single-use plastic [Fast Company]
  • Exploitation ‘rife’ in UK textile industry [BBC]
  • The Kate Spade brand is donating $1 million to mental health organizations [Racked]
RETAIL & E-COMMERCE
  • The Body Shop to turn its stores into ‘activist hubs’ to combat the high street [Marketing Week]
  • A look inside Virgil Abloh’s Louis Vuitton pop-up in Miami [Hypebae]
  • Net-a-porter, Mr Porter enhance personal shopping services [WWD]
MARKETING & SOCIAL MEDIA
  • Avon apologizes for anti-cellulite ad after being accused of ‘shaming women’ [The Guardian]
  • Amazon knows what you buy. And it’s building a big ad business from it. [NYT]
  • Brand purpose advertising will be the making – or breaking – of Stylist [The Drum]
  • Celebrities and social media influencers sign transparency pact [The Industry]
  • CVS unveils initiative to label retouched images [BoF]
PRODUCT
  • Is 2019 the year men’s make-up goes mainstream? [Vogue]
  • Asos to launch its first own-brand homeware collection [Fashion United]
BUSINESS
  • How serious is luxury’s China crisis? [BoF]
  • Burberry upbeat despite Q3 sales dip, monthly drops are strong [Fashion Network]
  • The RealReal in talks with banks for IPO [BoF]
  • Avery Baker stepping down at Tommy Hilfiger [WWD]
  • Karl Lagerfeld was a no-show at both Chanel couture shows [Reuters]
CULTURE
  • Dolce & Gabbana advert completely ruined my career, says Chinese model Zuo Ye as she breaks her silence over race row [SCMP]
  • How bots ruined buying sneakers [Complex]
  • This is what the future of sneaker reselling looks like [Highsnobiety]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Campaigns digital snippets e-commerce film mobile product Retail social media sustainability technology

ICYMI: Payless wins with fake luxury store, British MPs grill fast fashion, UN forms sustainability alliance

Payless's fake luxury store Palessi
Payless’s fake luxury store Palessi

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Payless opened a fake luxury store with $600 shoes [Fortune]
  • MPs grill fast fashion bosses on sustainable practices at select committee hearing [The Industry]
  • UN to form alliance to make fashion more sustainable [FashionUnited]
TECHNOLOGY
  • Cambridge Analytica whistleblower joins H&M to lead AI research [TheCurrent Daily]
  • Muji designs “friendly” autonomous shuttle bus for Finland [Dezeen]
  • Smart speakers are everywhere this holiday season, but they’re really a gift for big tech companies [Vox]
SUSTAINABILITY & PURPOSE
  • Patagonia’s billionaire founder to give away the millions his company saved from Trump’s tax cuts to save the planet [Forbes]
  • Can the ‘broken’ fashion industry be fixed? [BBC]
  • For retailers and brands, sustainability needs good tech [Forbes]
  • Lane Crawford switches to greener shopping bags and packaging [WWD]
  • Next season’s must-have isn’t a handbag, it’s a conscience [i-D]
RETAIL & E-COMMERCE
  • How Casper is designing experiential retail moments [TheCurrent Daily]
  • A year in, Marks & Spencer’s virtual assistant has helped drive £2m in sales [Digiday]
MARKETING & SOCIAL MEDIA
  • YouTube rolls out merchandise selling function [Drapers]
  • Nike tugs on heartstrings with ‘My Crazy Dream’ IGTV series [Mobile Marketer]
  • Steph Curry tells Under Armour to market his shoes to girls [BoF]
  • Instagram adds ‘close friends’ to let you share stories to a more limited group [The Verge]
  • Benefit to create pink train carriage for last minute brow treatments [Campaign]
PRODUCT
BUSINESS
  • Black Friday took one third of sales from smartphones [FashionUnited]
  • Kering to end Yoox partnership, take control of e-commerce by 2020 [BoF]
  • H&M to shut Cheap Monday [WWD]
  • Condé Nast to combine US and international businesses [BoF]
  • Cash-strapped millennials turn to instalment plans to buy t-shirts and jeans [BoF]
CULTURE
  • Bread & Butter cancelled for 2019 [Drapers]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
Editor's pick mobile social media

Under Armour launches trivia-style live game for Stephen Curry superfans

Under Armour - Steph IQ
Under Armour – Steph IQ

Under Armour is jumping in on the popularity of mobile trivia games with Steph IQ, a new gaming app centred around UA ambassador and basketball player Stephen Curry.

To tie in with the fact Curry’s team, the Golden State Warriors, play against the New Orleans Pelicans today (May 3), Under Armour will be challenging Curry fans with an elimination style game to test their knowledge on the Bay Area and Curry’s career achievements.

“Steph IQ is one of the first ever mobile games triggered by an athlete’s live performance that marries the physical and digital experience of watching a sporting event,” says Jim Mollica, Under Armour’s head of global consumer engagement and digital marketing. “We’re using technology and trends in consumer behavior to elevate the dual screen viewing habits and the way fans tune in and engage with Curry’s performance.”

The gaming experience, which was developed with digital agency Red Interactive, and is reminiscent of those created by HQ Trivia, will be available whenever Curry scores his first three-pointer during any game of the NBA playoffs this season.

Steph IQ will notify the user of a new game within three minutes of the player making his first 3-pointer, which will then present users with eight different multiple choice questions, giving them 10 seconds to answer each. Questions are meant to get harder as the game progresses, challenging users to test not only their Curry knowledge, but NBA history.

In another similarity to HQ Trivia, the game will feature a host, which to further engage with their desired 13-to-18 year old audience is influencer Bdot. Winners who have answered all questions correctly will be entered into a sweepstakes for the chance of winning prizes such as the latest colorways for the Under Armour Curry 5 sneakers, as well as $10,000 in UA store credit and playoff tickets.

The app will be available until June 30 and the number of trivia games will depend on how many games the Warriors play in the playoffs. To promote the launch, Under Armour is tapping into Curry’s social channels as well as through NBA, the Warriors and its retail partner Foot Locker.

Categories
business Campaigns digital snippets Editor's pick film product Retail social media sustainability technology

ICYMI: Industry faces its #MeToo moment, tech hits Olympics, Vogue and Amazon Echo Look

Tom Ford - ICYMI #metoo metoo fashion week
Tom Ford

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • New York Fashion Week: industry faces its #MeToo moment [TheGuardian]
  • Can an app launch the fashion world’s #metoo reckoning? [Vanity Fair]
  • Olympic clothing designers try to beat the cold with technology [Scientific American]
  • Vogue and GQ will test content inside Amazon’s Echo Look [Digiday]
  • Can Christian Louboutin trademark red soles? An EU court says no [NY Times]
TECHNOLOGY
  • Intel unveils smart glasses that you might want to wear [Engadget]
  • Walmart’s tech incubator buys VR startup Spatialand [Reuters]
  • Opinion: Blockchain technology will make true luxury more lucrative [JingDaily]
  • JD.com and Fung align for AI development [RetailDive]
  • Asics Ventures invests in conductivity textiles [FashionUnited]
SUSTAINABILITY
  • Eileen Fisher, Columbus Consulting reveal details for sustainable design plan [WWD]
  • Primark publishes global supplier map showing all of its factories [TheIndustry]
RETAIL & E-COMMERCE
  • Target CEO: Our personal shoppers will deliver to ‘your kitchen table’ [CNBC]
  • Macy’s plans pop-ups to amplify discovery [RetailDive]
  • Malls are dying, but things remembered is still hanging on [Racked]
  • Tips from the e-commerce giant Zalando [Maize]
MARKETING
  • Benjamin Millepied directs Ansel Elgort and Kate Mara in a mesmerizing film for Rag & Bone [CreativityOnline]
  • Nike rolls out NikePlus membership benefits [WWD]
  • Asics personal trainers will kick your butt as you use its fitness app [CreativityOnline]
SOCIAL MEDIA
  • Instagram entices brands with new shopping-enabled ads [TheDrum]
  • Pinterest sees 600 million visual searches every month [VentureBeat]
  • Swarovski and KiraKira+ launch fashion week ‘brilliance’ filter [WWD]
PRODUCT
  • UA HOVR, ushering in a new chapter of sneaker tech innovation [FashNerd]
BUSINESS
  • Canada Goose craze continues as shoppers flock to new stores [BoF]
  • British designer Misha Nonoo is rewriting fashion’s playbook [FastCompany]
  • The cautionary tale of H&M and digital disruption [BoF]
  • LVMH Luxury Ventures backs Stadium Goods [WWD]
  • Tapestry shares rise after earnings beat expectations [BoF]
Categories
business data digital snippets e-commerce film social media Startups sustainability technology

What you missed: Browns’ new tech store, Gucci’s millennial advisors, Amazon’s fashion gap

The new Browns concept store in east London
The new Browns concept store in east London

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • Browns opens a nomadic concept (tech) store in London’s Shoreditch [Wallpaper]
  • Gucci has a “shadow committee” of millennial advisors [QZ]
  • Amazon ‘still has a long way to go’ in conquering fashion market, says report [BoF]
  • Alibaba’s 11.11 shopping festival is ready for its biggest global event [BrandChannel]
  • Opinion: What’s wrong with fashion’s sustainability strategy [Glossy]
  • ‘Terry Richardson is just the tip of the iceberg’ [NY Times]

BUSINESS
  • Hilfiger says making clothes in America remains unrealistic [Bloomberg]
  • H&M denies burning good, unsold product [Racked]
  • Greenpeace on why fashion is at a crossroads [FashionUnited]
  • Vogue and Vice are starting a new website together [Jezebel]

SOCIAL MEDIA
  • You can now PayPal friends in Messenger and get help via chat [TechCrunch]
  • WeChat is becoming a sales tool for luxury brand sales associates [Jing Daily]
  • Snap’s misfire on Spectacles [The Information]

MARKETING
  • Sephora cast its own store employees for its most diverse campaign yet [Racked]
  • Selena Gomez is party-ready in Coach’s glitzy holiday ad campaign [Fashionista]
  • Net-a-Porter and Mr Porter unveil “Party with the Porters” holiday campaign [TheIndustry]
  • The land of Fenty: The Rihanna masterclass in brand-building [BrandChannel]
  • Why visceral storytelling is the next brand-building territory [LeanLuxe]

RETAIL & E-COMMERCE
  • Take a look at Apple’s first ‘Town Square,’ its most beautiful retail store yet [TechCrunch]
  • Now Amazon wants to leave a package inside your house [Marketplace]
  • The most successful e-commerce brands build for mainstream America, not Silicon Valley [Recode]
  • Hudson’s Bay to sell Lord & Taylor Fifth Avenue store to WeWork [RetailDive]

TECHNOLOGY
  • Target.com rolls out augmented reality experience for smartphones [StarTribune]
  • The Under Armour ArmourBox: Subscription gear handpicked by an AI [BrandChannel]
  • Walmart’s Store No. 8 showcases the future of VR [RetailDive]
  • Nike’s focus on robotics threatens Asia’s low-cost workforce [CNBC]
  • Wal-Mart’s new robots scan shelves to restock items faster [Reuters]

START-UPS
  • How Stitch Fix’s data-driven styling could boost its IPO value [Bloomberg]
  • Harvey Nichols partners with Bink on “Payment Linked Loyalty” [TheIndustry]
Categories
e-commerce Editor's pick product technology

#CES2017: All the fashion and retail news from this year’s show

Robots like Pepper, on show at CES 2017, are becoming increasingly relevant to retail
Robots like Pepper, on show at CES 2017, are becoming increasingly relevant to retail

Last week’s CES trends might have been pretty heavy on the automotive and voice control technology front, but there were lots of bits hidden in there more directly relevant for the fashion and retail markets too. If you, like me, decided to give the Las Vegas Convention Center and its endless trade show booths a miss this year, here’s a round-up of everything you missed, as written by other people all over the web…


  • Here come smart stores with robots, interactive shelves [Associated Press]
  • Google moves into augmented reality shopping with BMW and Gap [Bloomberg]
  • Why Under Armour’s CEO is competing with Apple [WWD]
  • Under Armour launches Athlete Recovery sleepwear [Fibre2Fashion]
  • L’Oréal launches smart hairbrush at CES: a bargain at $189? [AdAge]
  • The future of 3D printing in retail [Retail Week]
  • A brief journey to the future of retail via Alibaba’s CES booth [The Ringer]
  • Do brands care if bricks-and-mortars survive the Amazon era? [Campaign]
  • SoftBank’s humanoid robot Pepper is improving sales at brick-and-mortar stores [Recode]

L'Oréal launched a smart hairbrush at CES 2017
L’Oréal launched a smart hairbrush at CES 2017


  • Wearables double down on fashion at CES to cling to relevancy [Motherboard]
  • Wearable tech has become beautiful. So now what? [WGSN Insider]
  • A look at Fossil’s spring 2017 collection: Q Accomplice, Modern Pursuit and more [Wareable]
  • Swarovski to surprise, delight with smartwatch category entrance [Luxury Daily]
  • Armani Exchange’s first hybrid smartwatch has rugged good looks [Wareable]
  • Moshi’s Arcus is a fashionable backpack with functionality to match [Digital Trends]
  • Footwear adds feeling to VR experience [News13]
  • VivoBarefoot IoT-enabled running shoe powered by Sensoria [FashNerd]
  • Blinking dresses and laser cut tops? That’s fashion CES-style [GearBrain]
  • Vibrating jeans and airbag vests: the best tech from CES [Drapers]
  • How wearable technology could change Hollywood’s red carpet [Hollywood Reporter]
Categories
business digital snippets e-commerce social media Startups technology

What you missed: Blockchain, a lack of omnichannel leaders, fashion week immediacy

Blockchain in use at Shanghai Fashion Week
Blockchain in use at Shanghai Fashion Week

Despite the holiday countdown being truly underway, the past week’s top stories are less about the festivities and more to do with a look forward – whether it’s the launch of more tech-enabled stores or significant developments with the likes of drones and blockchain.

Also worth checking out is a view on fashion immediacy from Burberry and Tommy Hilfiger, some further uptake of chatbots and an overview on this year’s major fashion and beauty mergers.


TOP STORIES
  • Blockchain is being adopted beyond Bitcoin, from fashion to finance [JWT Intelligence]
  • Report: Few retailers are omnichannel ‘leaders’ [Retail Dive]
  • Burberry and Tommy Hilfiger: Lessons in fashion immediacy [BoF]
  • Why retailers stop selling online: the hidden cost of e-commerce [The Guardian]
  • Move over Singles’ Day: Alipay’s ’12.12’ event breaks records [Jing Daily]
  • Luxury and charity are like oil and water – they don’t mix well [LeanLuxe]

BUSINESS
  • Harvey Nichols profits tumble on aggressive revamp [The Telegraph]
  • Young, quick and very hip: Missguided and Pretty Little Thing hit the big time [The Guardian]
  • The year in major fashion and beauty mergers [Glossy]

SOCIAL MEDIA
  • Dove flips #MannequinChallenge in extension of Real Beauty campaign [The Drum]
  • How Stuart Weitzman is using WeChat to expand its Asian footprint [Glossy]
  • New Nordstrom mobile chatbot is ready to help shoppers find the perfect holiday gift [GeekWire]

RETAIL
  • How sporting giants Nike and Adidas are pushing the future of retail [Fortune]
  • L’Occitane ups technology in New York City flagship [Chain Store Age]
  • Victoria’s Secret invaded China’s digital space but is moving cautiously on retail [AdAge]

TECHNOLOGY
  • In major step for drone delivery, Amazon flies package to customer in England [NY Times]
  • Why AR will be bigger than VR [Venture Beat]
  • Bot until you drop: How artificial intelligence is changing the way we do our Christmas shopping [The Independent]
  • Fashion’s future, printed to order [NY Times]
  • Under Armour expands connected footwear line-up [Retail Dive]

START-UPS
  • The inside story behind Pebble’s demise [Backchannel]
  • How True & Co. modernised the bra shopping experience [Racked]
Categories
business digital snippets mobile social media Startups technology

What you missed: endangered fashion unicorns, Dior’s YouTube moves, Facebook marketplace

fashion unicorns
Fashion ‘unicorns’ have become an endangered species

This week’s round-up of relevant fashion business, digital comms and tech news neatly sums up a series of things to be tracking at present: the evolution of social media businesses into greater advertising and commercial retail opportunities, the role customer service and messaging apps play together, the explosion of all things virtual and augmented reality, and an ongoing bevy of start-ups to know about.

Meanwhile, also worth reading this week is detail on David Lauren’s promotion to the role of chief innovation officer over at Ralph Lauren, Dior’s catch up strategy on YouTube, and the growth of physical stores by online players including Warby Parker and Bonobos.


TOP STORIES
  • Fashion ‘unicorns’ have become an endangered species [BoF]
  • Dior’s borrowing Chanel’s strategies to catch up on YouTube [Glossy]
  • Mastercard launches ‘selfie pay’ [FT]

BUSINESS
  • LVMH to buy majority stake in Germany’s Rimowa for $716 million [BoF]
  • Swarovski, maker of all things bejewelled, refashions itself as a tech company [NY Times]
  • As their incomes rise, Chinese consumers are trading up and going beyond necessities [McKinsey]
  • Ralph Lauren promotes founder’s son to chief innovation officer [Bloomberg]

SOCIAL MEDIA
  • Facebook launches Marketplace for local buying and selling [Reuters]
  • For young brands, is the Instagram opportunity shrinking? [BoF]
  • Pinterest Promoted Video lands in the UK with Hunter on board as a partner [The Drum]
  • Snapchat users are spending 78 seconds on average playing Under Armour’s Cam Newton game [AdWeek]
  • An inside look at Snapchat’s new advertising API technology [AdAge]

ADVERTISING
  • Reebok adds Gigi Hadid to #PerfectNever campaign [MediaPost]
  • Farfetch inspires consumers to find the perfect product in new #TheOne campaign [Luxury Daily]
  • Google, Facebook become focus of holiday digital campaigns [MediaPost]

RETAIL
  • Warby Parker, Bonobos have big plans for physical stores [WSJ]
  • Shopify adds Facebook Messenger direct sales channel [Retail Dive]
  • Salesforce launches LiveMessage to provide customer service across messaging apps [VentureBeat]
  • Cocktails, cinemas and concierges: Malls weave a web of their own to entice customers [Financial Post]
  • Now you can sign up for a “.shopping” domain name [Apparel]
  • The Outnet launches first android app [Fashion United]

TECHNOLOGY
  • Japanese brand Anrealage hosts augmented reality fashion show [Glossy]
  • Mark Zuckerberg’s VR selfie is a bigger deal than you realise [Wired]
  • Will Google’s ‘soft and cozy’ approach to VR headsets make the space more mainstream? [AdWeek]
  • The mainstreaming of augmented reality: a brief history [HBR]

START-UPS
  • Venture capitalists invest $56 billion in start-ups so far in 2016 [Reuters]
  • New app co-created by Elon Musk’s estranged wife could be a game-changer for retail [BGR]
  • Online fashion retailer Grana raises $10M led by Alibaba’s entrepreneurship fund [TechCrunch]