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Benetton launches Selfridges line featuring 109 colorways

United Colors of Benetton
United Colors of Benetton

United Colors of Benetton is teaming up with Selfridges on an exclusive capsule collection that will feature items in 109 different colors.

The collection will draw from the Italian brand’s archives and aims to reiterate its colorful history, with a modern British twist. Meanwhile, the vast color choice aims to pay an homage to Selfridges itself: the department store’s iconic yellow is number 109 on the Pantone palette. Shades will vary from bright pop hues to more pastel tones.

“It’s our first collaboration with a department store and it is an exciting new line that celebrates the colorful look, history and Italian ethos of the brand,” said Tommaso Bruso, chief operating officer of the Benetton Group. “It’s a confirmation of the brand’s history. From the Sixties to today there have been social and cultural revolutions and this has become the essence of the brand.”

The unisex collection, which will launch as a pop-up at Selfridges this Friday (September 14) to coincide with London Fashion Week, will feature sweaters, co-ords and accessories such as caps and duffel bags. Prices will range from £10 to £180.

In line with the nostalgia trend that has pervaded fashion for the past few years, sportswear and 90s favorites such as Benetton are increasingly coming back into the spotlight and joining the cultural conversation with collaborations with contemporary brands or retailers.

Sportwear label Champion is another example, teaming up with the likes of Danish cult label Wood Wood and Japanese streetwear retailer BEAMS on exclusively collaborations; meanwhile this month, Polaroid celebrated its 80th anniversary by releasing a limited edition sneaker with Puma that features its iconic rainbow stripe; and from a luxury standpoint, subversive French label Vetements has been responsible for resurrecting a few old favorites on its runways season after season, such as Juicy Couture, Eastpack and Umbro.

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Umbro launches ‘inked’ footballer films for new 1350 collection

Umbro has launched a series of videos to celebrate the launch of its new Diamond Icons collection, a line of off-pitch apparel for football fans.

Based on the concept of the 1350 minutes left in a day after a 90 minute football match, the films show tattooed footballers Juan Vargas and Darren Bent getting “inked” during their own 1350 minutes.

“After the 90, there are still 1350 minutes left to play” reads the tagline. The films were shot by Ewen Spencer in Florence and Newcastle respectively.

The Diamond Icons collection itself, is inspired by the 1978 World Cup, featuring classic Umbro diamond taping on its shirts in throwback colours of dark blue, orange and light blue.

As part of the brand’s recently relaunched city guide at london.unlike.net, there is also a short film starring tattoo artist Matty D’Arienzo. Check it out, here.

And see more about the 1350 project, here: www.umbro.com/1350