It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s departure from Net-a-Porter as it merged with Yoox, not to mention the ongoing and evolving discussions around fashion weeks becoming consumer-facing events.
There’s also been a broadening discussion on the role smart fabrics play in the wearables space, virtual reality is increasingly on our radar for its relevance to retail, and we’re obsessed with how the industry is slowly adapting to a new aesthetic thanks to apps like Snapchat.
Here then, are 10 of the posts you loved the most on Fashion & Mash this year. It’s a collection nodding to many of the aforementioned subjects we continue to track, as well as the likes of personalisation, data, instant messaging, emojis and more. A veritable feast of trends we’re watching across the digital landscape as we head into the New Year…
- Google and Levi’s talk Project Jacquard, their all-new smart fabric
- Are fashion brands prepped to forego quality in order to fulfill the wants of Snapchat?
- Burberry Tweetcam to provide personalised access to LFW show
- Dior enters virtual reality space with in-store headsets for immersive catwalk experience
- Clarks to use Whatsapp to tell pop culture history of desert boot
- Data anchors Lyst’s tongue-in-cheek debut campaign
- Footlocker jumps into emoji space with sneaker icons
- Material science hits Selfridges with The Unseen’s colour-change accessories line
- Brands need to take greater advantage of the desire for how-to content, says Google
- Six things your clothes will be able to do in the future
Thank you for reading and see you in 2016. Wishing you a very happy holidays from everyone here at the (growing!) Fashion & Mash team.