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ICYMI: L’Oréal is growing skin, Maersk’s blockchain for logistics, top tech for retail

L'Oréal is testing lab-grown reconstructed skin
L’Oréal is testing lab-grown reconstructed skin

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • L’Oréal is growing Chinese skin to test products [Bloomberg]
  • IBM partners with shipping giant Maersk to launch blockchain solution for global logistics [Bitcoinist]
  • 5 technologies transforming retail in 2018 [BoF]
TECHNOLOGY
  • Alibaba’s AI beats humans in reading test [Xinhuanet]
  • Amazon’s Alexa could start giving out opinions [RetailDive]
  • Six ways that new technology will revolutionize shopping [Wired]
SUSTAINABILITY
  • Why Nike sees social responsibility as an opportunity to innovate [Fast Company]
  • Zara, Kering, Ganni, Reformation vow to increase sustainability efforts by 2020 [TheFashionLaw]
MARKETING
  • How Kiehl’s is using text messages and AI to keep customers loyal [Glossy]
RETAIL & E-COMMERCE
  • Beauty brands are remaking the peer-to-peer sales model for a digital age [Glossy]
  • Rent the Runway to deploy self-scanning kiosks [Retail Dive]
PRODUCT
  • Adidas joins Carbon’s board as its 3D printed shoes finally drop [TechCrunch]
  • Meet designer Christopher Bevans, winner of the Woolmark Prize for Innovation [HighSnobiety]
STARTUPS
  • True Fit raises $55M to personalize clothes shopping with AI [SiliconAngle]
  • Highsnobiety secures $8.5M from Felix Capital to woo millennial males [TechCrunch]
Categories
e-commerce Uncategorized

Macy’s offers online sizing service with True Fit

Macy’s has teamed up with tech start-up True Fit to offer a sizing service for consumers shopping online for jeans.

The “Denim Finder” asks users to complete a three-step profile including selecting which brands and sizes fit them best, their overall shape and their height and weight. “We don’t ask you to measure yourself,” says True Fit CEO Bill Adler. “We don’t care what you think your measures are or what size you think you are. That’s a measurement that’s fraught with error.”

The results show consumers a five-point scale of how suitable an item is for their shape, and recommends a size.

Long-term True Fit’s aim is to partner with more retailers meaning users can have one profile across multiple sites.

Read the full story over at Mashable.

I’ll be interested to see how this plays out; the space between the physical fitting room and e-commerce being the ultimate one to conquer for online retailers. There have been lots more murmurs surrounding this over the past few months too – undoubtedly more news to follow.