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Cannes Lions 2018: Pinterest 100 goes physical with FabFitFun trending product box

The Pinterest Box
The Pinterest Box

Pinterest has teamed up with women’s lifestyle brand, FabFitFun, to launch a product box filled with trending goods as identified in the Pinterest 100 list.

The “Pinterest Box”, revealed at the Cannes Lions International Festival of Creativity this week, brings the biggest Pinterest items to life from across the beauty, style, wellness and food categories, all based on global data.

“At FabFitFun, we see our boxes as your favorite Pinterest board come to life and delivered to your door four times a year,” said Katie Rosen Kitchens, co-founder and editor-in-chief of FabFitFun. “We’re also a data driven company that relies heavily on consumer feedback, so the synergy with Pinterest is a no-brainer partnership for us. We combined their industry leading trend forecasting with the power of our merchandising and data science to create a box that features some amazing products that we know are going to become instant favorites.”

The Pinterest Box
The Pinterest Box

Products include a Pier 1 Imports sage vase, Tarte lifted sweatproof mascara, The Jetset Diaries passport case and luggage tag duo and more.

“Pinterest is filled with billions of ideas of what people want to do in their lives and when we look at what’s trending we can often see the next big thing,” said Vikram Bhaskaran, head of market development at Pinterest. “With our partnership with FabFitFun, we can bring these new trends across major lifestyle categories such as food, fashion and beauty to life through the box and we’re excited to see people give them all a try.”

The box is available for purchase on FabFitFun.com.

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Lyst data shows Mansur Gavriel bucket bags, classic Burberry trenches to trend in Black Friday fashion sales

Mansur Gavriel Leather Bucket Bag 1

Fashion marketplace Lyst is predicting what will be a top seller during the sales period this Thanksgiving weekend off the back of consumer behaviour witnessed on its platform.

It places bucket bags and luxe backpacks like the Mansur Gavriel styles, as well as luxury lingerie from Myla, Agent Provocateur and Calvin Klein as among the big items. Others include fluffy coats from contemporary labels like Sandro, Maje and Zara, and classic styles like the trench coat, peacoat and robe coats in luxury fabrications from the likes of Burberry and Maxmara.

Brands including J Cew, Alexander Wang, Acne and APC will see uptake across basic sweats, t-shirts and fine knits in navy, grey and black, while statement shoes will play out through Balenciaga, Jimmy Choo, Steve Madden and Sophia Webster choices.

Lyst’s data scientists have pulled information from what’s currently trending on its site, as well as what people are adding to their feeds to receive sales alerts on.

Burberry-Holiday-2014

The top 10 most searched-for designers on Lyst right now are: Prada, Givenchy, Gucci, Burberry, Valentino, Saint Laurent, Zara, Kenzo, Balmain and Topshop.

Lyst is expecting to have two million visitors to its site over the four days of Black Friday and Cyber Monday inclusively, and will be generating approximately 500,000 product updates every hour to help customers know immediately when the piece they have been lusting after go on sale, at the best price.

It will also launch The Holiday Shop on November 28, a virtual pop-up area on the site showcasing the hottest offers from the world of fashion in a bid to help facilitate consumers with their shopping. It will likewise provide real-time stock and price updates, this time all in one place across a broad variety of brands.

Lyst - The Holiday Shop