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Mulberry returns to innovative film techniques for new campaign short

The Fantastic Mr Fox-themed autumn/winter 2011/12 collection from Mulberry has found expression through a new video based on shots taken by Tim Walker.

The spot follows in the footsteps of the brand’s spring campaign, which used a variety of CGI techniques to make the stills come alive.

Starring models Tatiana Cotliar and Julia Saner alongside oversized owls, birds and foxes in an English manor house, this latest film is said to take inspiration from Walker’ distinctive style, which “plays with proportion to blur the edges of reality”.

Blue screen technology and a 3D tracking process sees components overlaid, turning the autumn/winter shoot into a clever moving image that fulfills its aim of “taking the viewer on a magical journey into [a] darkly beautiful new season”.

Ronnie Cooke Newhouse and Stephen Wolstenholme of House and Holme, worked on the creative direction once again, alongside director Luke Losey and cinematographer Serge Teulon. The visual effects were done by film company Framestore.

The film is set to the soundtrack of Animal by Miike Snow.

It can be seen on Mulberry.com, where other videos including of the show and its after party are also hosted.

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SS11 Mulberry campaign comes alive through visual effects

 

Mulberry has used its spring/summer 2011 ad campaign images shot by Tim Walker and starring models Lindsey Wixson and Nimue Smit to create a short film.

Through animation, rotoscoping and repainting visual effects, the six shots have been weaved together to produce a 1m23s spot that sees the models blinking, the featured piglet moving and the hydrangeas blooming.

The result is a living montage that aims to capture the “romantic, ethereal and decadently floral” spirit of the season.

The project was created by ad agency House and Holme in collaboration with Park Village’s director Luke Losey and visual effects company Framestore.

See the full film at www.mulberry.com/ss11film