Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special round-up of all the ways they’re using social and digital to help lure the seasonal shopper and start converting those all-important Holiday sales…
- eBay debuts shoppable touchscreens and digital storefronts for Sony, Toms And Rebecca Minkoff in San Francisco (as pictured) [TechCrunch]
- Target launches “most digitally enabled campaign” in its history, pins hopes on Pinterest this holiday season [Co.Create]
- Macy’s Santa mail campaign invites mobile users to submit images [Mobile Commerce Daily]
- Topshop partners with Pinterest for online and offline Holiday campaign [Fashion&Mash]
- JC Penney launches first Holiday campaign under new marketing head, includes crowdsourcing initiative inviting users to upload videos of themselves singing ‘Silent Night’ [AdAge]
- ‘Reserve in Store’ service rolling out to all Banana Republic stores across the US, 200 Gap [CNBC]
- Jingle all the way at Kmart with #showyourjoe Christmas ad [Fashion&Mash]
- Kohl’s adds emotional brand spots to Holiday mix [AdAge]
- Hollister teases Black Friday deals on YouTube [ClickZ]
- All the interactive elements accompanying John Lewis’ #bearandhare Christmas ad [Fashion&Mash]
- Cath Kidston, Bauble Bar driving traffic with Christmas treasure hunt campaigns [Fashion&Mash]
- Michaels offers interactive Holiday help with live elf available through streaming video [Chain Store Age]
- M&S teases Christmas #magicandsparkle campaign over social [Fashion&Mash]
- Louis Vuitton highlights gift ideas on interactive goose game [Luxury Daily]
- HSN taps SMS, push notifications to drive mobile-only holiday sales [Mobile Commerce Daily]
- Tillys runs ugly Christmas sweater contest over Instagram [Tillys]
- Neiman Marcus teams up with Shapeways to offer 3D printed holiday capsule collection [PSFK]