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Gaultier’s goodbye to fashion, the fine line with ‘woke’ merch, BAFTA’s sustainable dress code

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Stars turn out for designer Jean-Paul Gaultier’s final show (BBC)
  • Woke brands walk a thin line with ‘moral merch’ (Vogue Business)
  • Celebrities have been asked to ‘dress sustainably’ at this year’s BAFTA awards (Harper’s Bazaar)
Technology
  • Davos 2020: WEF unveils digital currency governance consortium (Finextra Research)
  • EE creates 5G-powered dress (Campaign)
  • Apple’s ‘finger device’: wearable computing’s next big thing? (CB Insights)
  • UPS is betting big on drone delivery and autonomous trucks (Business Insider)
  • How artificial intelligence is making health care more human (MIT Technology Review)
  • Digital supply-chain transformation with a human face (McKinsey & Company)
  • Realistic 3D apparel models can be shared anywhere online now (WWD)
Sustainability & Purpose
  • Ikea builds eco-store with hanging gardens in Vienna (Retail Detail)
  • Aerie expands ‘real’ role model push with social contest, eight new ambassadors (Marketing Dive)
  • Gucci Changemakers Impact fund names first round of grant recipients (WWD)
  • Starbucks commits to a resource-positive future (Starbuck Stories)
  • The future of sustainable materials: milkweed floss (Fashionista)
  • Worn again technologies opens subpilot making step to industrialization (Fashion United)
  • Step inside an apartment from the climate change-ravaged future (Fast Company)
  • Bally reveals new mountain preservation efforts (WWD)
Retail & Commerce
  • Inside Prada’s pop-up private club (NYT)
  • Tiffany & Co. to open a blue box cafe in London (The Telegraph)
  • Inside the Williamsburg penthouse made for Instagram influencers (Glossy)
  • Neutrogena offers skincare advice in salon pop-up (Campaign)
  • Is existential retail the next wave in fashion? (WWD)
  • E-commerce could kill 30k stores and half a million jobs by 2025 (Retail Dive)
Marketing & Social Media
  • Instagram deprecates IGTV button as mobile streaming bet fails to take off (Mobile Marketer)
  • Meet The Drum’s latest cover star: a virtual influencer named Floresta (The Drum)
  • Social Chain launches livestream shopping for Facebook videos (Campaign)
  • Foot Locker consolidates eight loyalty programs into one (Glossy)
  • Can fashion PR make cannabis a luxury good? (Vogue Business)
Product
  • Virgil Abloh channels brutalism for concrete efflorescence furniture series (Dezeen)
  • Nike to launch modest swimwear range Victory Swim (The Industry)
  • Thom Browne teases collaboration with Samsung (Fashion United)
  • Superfeet licenses New Balance brand for high-tech custom insoles (Sourcing Journal)
  • Redemption launches sustainable athleisure collection (WWD)
  • Happy99 creates futuristic clothing for a post-consumer world (i-D)
Business
  • Amazon becomes first to pass $200bn brand valuation (Campaign)
  • Gap’s Alegra O’Hare exits as brand ‘redefines CMO role’ (Campaign)
  • Fashion industry sets out post-brexit immigration priorities (The Industry)
  • Could Shopify be the new Amazon? (Fashion United)
  • Tailored brands to sell Joseph Abboud brand for $115m (Retail Dive)
  • Why DTC marketing is no longer about accessible price points (Modern Retail)
  • US to crack down on counterfeit goods (Fashion United)
  • Do US luxury designers have a future? (Vogue Business)
Culture
  • L’Oréal exec will lead initiative to end gender bias in ads (Adweek)
  • Louis Vuitton teams up with the NBA to influence luxury buyers (Quartz)
  • Banana Republic celebrates artistic visionaries in campaign for Black History month (Marketing Dive)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
data e-commerce Editor's pick Podcast Retail

Farfetch on the store of the future

Rosanna Falconer and Sandrine Deveaux
Rosanna Falconer and Sandrine Deveaux

The store of the future is about solving the problems of today in an innovative and meaningful way for the customer, says Sandrine Deveaux of Farfetch, on the latest episode of TheCurrent Innovators podcast.

Speaking to guest host, Rosanna Falconer, at a live FashMash Pioneers event in London, the managing director of the e-commerce company’s store of the future division, explains that her focus in not just on new technology for the sake of it, but on creating better shopping experiences driven by personalization.

Listen here: Apple Podcasts | Android | Google Play | Stitcher | RSS

Following the announcement of Farfetch’s Store of the Future concept in April 2017, Deveaux has been building a series of beta tests in place in Browns East in London, Thom Browne in New York and Chanel in Paris. But the result doesn’t mean big flashy screens or variations on augmented reality, as she is so often asked about.

Instead, it’s about better servicing the customer; understanding what they want when they walk into stores thanks to data, but also making things like the payment experience a much more seamless one.

She says the store of the future is really about offering the experience of Apple, but the convenience of Amazon, so as to keep in line with increasing consumer expectations.

And so the end goal,for her team, she says, is to provide brands and boutiques with full visibility around customer behavior and customer intent, mirroring what’s possible online in the offline space.

“85% of customers, we don’t know anything about them. So that’s what the store of the future is really getting to – it’s about how we leverage the platform we have with Farfetch, and try to really look at online behavior and take that online behavior into an in-store context,” she explains. This is something Farfetch calls “enabling the offline cookie”.

On this episode, Deveaux also talks to driving disruptive innovation through healthy internal tension, how she’s changing the way luxury brands think, and why the ultimate sales associate for the store of the future might just be a unicorn.

Catch up with all of our episodes of TheCurrent Innovators here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by TheCurrent, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Editor's pick product

Moncler announces death of catwalk, introducing co-created monthly collections

Moncler Pierpaolo Piccioli AW18 collection milan fashion week
Moncler Pierpaolo Piccioli AW18

Moncler kicked off Milan Fashion Week with the announcement of its “Genius” series, a co-created collection with big name partners and a new way of presenting.

“The concept of the catwalk show doesn’t exist anymore for us, it’s a new way of working from now on,” chairman & CEO, Remo Ruffini, told reporters at the venue.

Launching as a six day-long event at a warehouse in Milan, the series aims to respond to consumer demand to access fashion at a quicker pace by launching monthly collaborations available in the see-now-by-now model.

The seven inaugural collaborations include Valentino’s Pierpaolo Piccioli, British designer Simone Rocha, Kei Nimoiya (designer of Noir) and Craig Green. The new strategy will replace the Gamme Bleu and Gamme Rouge collections, which used to be designed by Thom Browne and Giambattista Valli, respectively.

At the Milan presentation, all seven collections were displayed in individual rooms, which allowed the chosen designer to create their own immersive experience. According to the brand, the Moncler Genius Building allowed for each different room to be devoted to a singular mind, which adds facets to the brand’s identity.

In Piccioli’s room, for instance, the designer worked with artist Sidival Fila to display artwork he believed linked to the sense of purity he infused in his collection.

For the following five days after the launch, the collections will be sold exclusively by a selected partner online retailer, before reaching wholesalers. At Moncler stores, each collection will have a month of focus from June onwards, with additional pop-ups launching from October onwards, according to the Business of Fashion.

Moncler Noir - Kei Ninomiya FW18
Moncler Noir – Kei Ninomiya FW18