Categories
Editor's pick product technology

Much ado about Shakespeare: Selfridges in fashion, tech and culture blitz

Shakespeare ReFashioned at Selfridges
Shakespeare ReFashioned at Selfridges

Is this a handbag which I see before me, its handle towards my hand? Come, let me clutch thee. I have thee not, and yet I see thee still.

Doesn’t quite work as a great soliloquy does it? But this preamble is indeed much ado about something, and not just a lack of ability to get our hands on lustworthy designer bags. Because British department store Selfridges has brought together designers, musicians and drama heavy hitters for a giant campaign that blends fashion with tech and culture (with a capital C), this summer.

“Shakespeare ReFashioned” celebrates the 400th anniversary of the Bard’s death, introduces loads of designer and brand one-offs, gives us a massive VM extravaganza and even sees a temporary theatre in-store where a new production of Much Ado About Nothing will be staged.

There’ll also be a major tech presence with cameo appearances by some big names, but in the form of holograms projected onto static mannequins.

Dries van Noten as part of Shakespeare ReFashioned at Selfridges
Dries Van Noten as part of Shakespeare ReFashioned at Selfridges

In the meantime, shoppers can see the play being rehearsed and buy from over 100 limited edition collaborations. Designers and brands taking part include Christopher Kane, Alexander McQueen, Van Cleef & Arpels, Shrimps, Paige Denim, Hudson Jeans, Olympia Le Tan. Maison Margiela, Marques’ Almeida, Dries Van Noten, Erdem, Craig Green, Givenchy, JW Anderson, Gareth Pugh, Rick Owens, Roja Dove and Simone Rocha.

Although it doesn’t officially start until July 4, the windows have already been taken over by one-offs from some of those names with the current display (Act I) being all about the comedies and romances, and the next phase (Act II) being focused on the tragedies. What’s the betting Givenchy, Gareth Pugh and Rick Owens put their hands up to dress the latter?

It all runs until September 24, so get down there if you can.

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday

Categories
Blocks Editor's pick film

Romeo Beckham plays cupid in Burberry’s musical-inspired festive film

1_Burberry_Festive_Campaign

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s very own piece of musical theatre released today.

Inspired by the golden age of cinematic musicals, the British heritage brand has introduced a four-minute film (as below) as part of its first global festive campaign.

From London with Love, as it’s called, stars Romeo Beckham in his second appearance for the brand, as a boy who delivers the gift of love (through an enchanted glittering box) to young dancer couple, Hannah Dodds and Anders Hayward.

They are joined throughout the short film by 50 other dancers, as well as continuous references to the British capital, including the Queen’s Guard, a series of policemen with their classic custodian helmets, and the city’s recognisable architecture in the background. Even the wet weather – a Burberry staple – is seen, through a dance scene of multiple opened umbrellas.

3_Burberry_Festive_Campaign

The spot was directed by Burberry chief creative and chief executive officer, Christopher Bailey, who said: “This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people.”

It features a soundtrack called The Way that I Live, by British songwriter Ed Harcourt, who played live to a crowd of 500 guests this evening at a screening of the film at the brand’s flagship store at 121 Regent Street.

The campaign will run across outdoor advertising, cinema, and all of the brand’s 10 global social media platforms for the next three months. Its launch is accompanied by a push for the brand’s full range of gifts, from its Heritage trench coat to cashmere scarf, men’s tailoring, women’s eveningwear and newer beauty line, all of which feature in the film.