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Editor's pick mobile social media

Networking gets intimate with The Kooples’ new relationship app, Blackout

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The Kooples has released a social networking app designed for one-on-one communications. Called Blackout, the app is created with lovers in mind, enabling them to privately stay in touch whenever they’re away from each other.

Don’t think Tinder however, for this is no dating alternative. Deemed the “smallest social network”, users can literally only add one person to chat to. The aim is to facilitate existing relationships rather than help people find new ones.

In order to further do so, the app can also be set to “blackout mode” when a couple is together in person, stopping all other calls, texts, notifications or irritating distractions reaching their phones.

“[It] encourages couples to stay together like nothing else mattered,” reads the write-up.

Pictures can also be sent on the app, and are stylishly done so in black and white, unless the user chooses “glitch picture mode”, which means some of the image is distorted. In a playful twist, the recipient partner then has to guess what is hidden. There’s a live couple timer that counts every second of a relationship since it began too.

Check out the ad above launching the Blackout app, and the how-to video below, a particularly entertaining demonstration of everything you can do on it.

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social media

Instagram to celebrate creativity at Cannes Lions, calls for exhibition content

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Instagram is inviting brands and consumers alike to submit their most creative images for potential inclusion in a gallery space at next month’s Cannes Lions International Festival of Creativity.

La Galerie d’Instagram will showcase a small collection of the best photos pulled from the Instagram community, for festival-goers to enjoy from June 15-21. Those who tag (up to three of) their shots by June 13 with #instagramcannes could be included in the exhibition. Winners will be selected based on the “originalitytechnical execution, and subject matter” of their submission.

“Both Instagram and Cannes Lions celebrate the world’s best visual imagery, so we’re planning to bring that connection to life at the festival,” it said Instagram in a blogpost.

Cannes Lions is an annual gathering honouring the best work in advertising and visual communications. As reported last year, it’s slowly becoming a space for the fashion industry to both be seen and recognised in too.

That’s looking set to also be the case this year, with speakers on the agenda including Melisa Goldie, CCO of Calvin Klein; Raphael Elicha founder of The Kooples; actress Sarah Jessica Parker with Cosmopolitan editor Joanna Coles ; and supermodel Gisele Bündchen.

Highlight names otherwise include Ralph Fiennes, Sheryl Sandberg, Aaron Sorkin, Sir Patrick Stewart, Spike Jonze, Sir John Hegarty and more.