Categories
digital snippets film Uncategorized

Digital snippets: Prada, Instagram, ASOS, adidas, American Apparel

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Prada debuts iPad app, Il Palazzo [WWD]
  • Instagram introduces web profiles (see picture of Burberry page above) [Mashable]
  • ASOS shoppable videos drive holiday sales and brand engagement [BrandChannel]
  • Op-ed: The problem with most fashion-tech startups [BoF]
  • Shopping site The Fancy sells a $26 million round [AllThingsD]
  • Fashion brands sell their image with online video content [eMarketer]
Categories
digital snippets mobile Uncategorized

Digital snippets: Uniqlo, Abercrombie, Louis Vuitton, Nike, J.Crew, Club Monaco, Tory Burch, adidas

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look at some of the biggest stories surrounding all things fashion and digital from the past couple of weeks. Did I miss anything? Let me know in the comments below…

 

  • Uniqlo mesmerises Pinterest users with mass pinning for Dry Mesh Project [BrandChannel]
  • Abercrombie & Fitch models cover ‘Call me Maybe’, video goes viral (as above) [Abercrombie & Fitch]
  • Louis Vuitton’s new interactive site teaches you how to pack [FastCo.Create]
  • Nike becomes first UK company to have Twitter campaign banned [The Guardian]
  • J.Crew’s latest online venture, Hello World, invites Scott Schuman and Garance Doré to capture five global tastemakers [Refinery29]
  • Club Monaco launches Facebook Timeline app [Mashable]
  • Tory Burch resets with app, revised blog [WWD]
  • adidas athletes #takethestage in its biggest-ever marketing push [Campaign]
  • Fashion to embrace ‘social gaming’ [WWD]
  • Nasty Gal’s Sophia Amoruso: fashion’s new phenom [Forbes]
  • Pinterest has users, Fancy has a business model [AdWeek]
  • NYC and Mayor Bloomberg launch Project PopUp, a fashion tech start-up competition [BoF]
  • 10 fashion memes that took the internet by storm [Fashionista]
Categories
digital snippets e-commerce Uncategorized

Digital snippets: Oscar de la Renta, Hugo Boss, Nike, Michael Kors, Dove, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Oscar de la Renta sells five Resort tees in first day via TheFancy (as pictured) [NY Times]
  • Hugo Boss hosts New Dimension Beijing event, live-streams new collection and campaign in 3-D [Hugo Boss]
  • Nike’s interactive ad challenges viewers to find secret content [PSFK]
  • Michael Kors opens new store via email, social video invite [Luxury Daily]
  • E-commerce in China: how the world’s biggest market buys online [Mashable]
  • Op-Ed: Are we failing to fulfill the potential of fashion film? [BoF]
Categories
digital snippets e-commerce film Uncategorized

Digital snippets: Prada, Nowness, Oliver Peoples, Vogue Spain, Tavi, Etsy

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Prada microsite features digital drawings for new Parallel Universes accessories campaign (as pictured) [Luxury Daily]
  • LVMH launches Chinese-language version of Nowness.com [brandchannel
  • Oliver Peoples launches new campaign film, redesigned website [WWD
  • Vogue Spain caught with stolen pics on Instagram [TheNextWeb
  • The business of blogging: Tavi Gevinson [BoF]
  • Etsy: a beginner’s guide to the crafty e-commerce site [Mashable]
  • Fashion blog posts outfits inspired by popular video game characters [PSFK]