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business digital snippets e-commerce product social media Startups sustainability technology

What you missed: Tim Cook on AR for fashion, the future of visual search, open sustainability

Apple CEO Tim Cook on the future of AR for fashion
Apple CEO Tim Cook

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Apple’s Tim Cook on the future of fashion and shopping [Vogue]
  • Retailers continue to experiment with visual search [Glossy]
  • Fashion needs an open-source sustainability solution [BoF]
  • Alibaba to spend $15 billion exploring ‘moonshot’ projects [Bloomberg]

BUSINESS
  • Giorgio Armani speaks on restructuring and succession plans [BoF]
  • Coach is changing its name to Tapestry [Bloomberg]
  • How Supreme grew a $1 billion business with a secret partner [BoF]

SOCIAL MEDIA & MARKETING
  • Fashion week engagements on Instagram nearly tripled compared to February’s fashion month [AdWeek]
  • Snapchat is twice as popular as Instagram when it comes to teens’ favourite social apps [AdWeek]
  • Will Dove’s ‘Pepsi moment’ affect the brand in the long term? [The Drum]

RETAIL & E-COMMERCE
  • Walmart and Target are banding with Google to take on Amazon [AdWeek]
  • Black Friday shoppers more likely than ever to go online this year [Retail Dive]
  • ASOS launches same-day delivery service [The Industry]

TECHNOLOGY
  • Mastercard offers first checkout option for VR with Swarovski [AdAge]
  • What Sephora knows about women in tech that Silicon Valley doesn’t [WSJ]
  • Marie Claire and Mastercard showcase the future of shopping [BrandChannel]

PRODUCT
  • What goes into making an earth-friendly $68 pair of jeans at Everlane [Bloomberg]
  • Spider silk and stem-cell leather are the future of fashion [Engadget]
  • Stella McCartney is pioneering synthetic spider silk in high fashion [QZ]
  • Kering announces 2017 sustainable winners [FashionUnited]

START-UPS
  • With the launch of a lower-price subscription service, how Rent the Runway’s ‘closet in the cloud’ is changing the face of sustainability [Fashionista]
  • Digital closet start-ups want to give you the Cher Horowitz experience [Racked]
Categories
business digital snippets e-commerce film social media Startups technology

What you missed: Snapchat’s spectacles, driving see-now buy-now sales, Cartier’s sponsored content

Snapchat spectacles
Snapchat spectacles

It might have been Milan Fashion Week, but the majority of musing worth knowing about in the digital space this past week surrounds the launch of Snapchat’s (now Snap Inc’s) new camera glasses. On top of that has been everything from whether see-now, buy-now fashion week shows are actually driving sales, the fact McQueen and Chanel top a new CoolBrands list, and why LVMH’s digital drive is taking time despite its big Apple hire. Read on for a breakdown of everything you need to know…


TOP STORIES
  • Why Snapchat’s spectacles can succeed where Google Glass failed [AdAge]
  • Are ‘see now, buy now’ shows driving sales? [BoF]
  • Neiman Marcus is encouraging brands to adopt ‘see-now, buy-now’ strategy [Fashionista]
  • Alexander McQueen and Chanel make top 20 global CoolBrands list [The Industry]
  • Inside Cartier’s sponsored content strategy [Glossy]

BUSINESS
  • LVMH’s digital drive takes time despite Apple hire [Reuters]
  • Adidas and Under Armour are challenging Nike like never before [Business Insider]
  • Tiffany proposes growth through engagement in the digital age [BrandChannel]

SOCIAL MEDIA
  • YSL Beauté reveals first ever UK Snapchat lens [The Industry]
  • Adidas claims retention on Snapchat is ‘insane’ compared to YouTube [The Drum]
  • Teens talk Instagram beauty influencers and what makes them buy [Racked]
  • Here’s how much engagement brands got from back-to-school social posts [AdWeek]
  • Google launches messaging app with chatbot [Campaign]
  • Branded emojis coming to messaging apps [WSJ]

MARKETING
  • Gap teams up with Mr Black to raise awareness for denim care [Fashion United]
  • Bobbi Brown initiates mobile makeovers with Uber [WWD]

RETAIL
  • How designer Rebecca Minkoff uses technology to create a better shopping experience [The Street]
  • BHS to launch online a month after last store closed [Guardian]
  • Zara fashions an expanded online growth strategy [BrandChannel]

TECHNOLOGY
  • The secret lab where Nike invented the power-lacing shoe of our dreams [Wired]
  • No. 21 Sends shoes that glow in the dark down the Milan Fashion Week runway [Footwear News]

START-UPS
  • Carmen Busquets, fashion e-commerce’s fairy godmother [NY Times]
  • Where is the Uber of fashion? [Forbes]
Categories
business e-commerce Editor's pick social media

Generation Z: 10 stats from SXSW you need to know

kylie

At SXSW Interactive this past week, conversation wasn’t just about big flashy new technologies – from VR headsets at numerous event pop-ups, to all sorts of conversations around artificial intelligence or autonomous cars. It was also about consumers and how to better reach them.

As the festival has drawn in more marketers and not just tech folk over the years, this has increasingly become the case. For 2016, however, it was one segment very specifically that stood out: Generation Z.

Defined as those born after the year 1995, or thereabouts, this is the generation that follows Millennials. It’s also the generation that’s still being born right now. For those in their teen years however, there are many healthy insights already to gain. Head over to Forbes to gain access to the top 10 stats and facts shared during SXSW.

Categories
Editor's pick technology

IN PICTURES: Macy’s new “One Below” juniors floor – a tech-infused playground

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Macy’s has opened a new juniors floor on the lower level of its flagship Herald Square location in New York City, with numerous tech features including a selfie wall and Levi’s customisation station installed.

Called One Below, the 53,000 square-foot space is part of a $400m renovation of the store. It features young brands such as Material Girl and XOXO, and a wealth of interactive experiences to engage with today’s young consumers.

The selfie wall allows users to pose against famous Macy’s backdrops; the Levi’s custom laser bar let’s them choose designs from a book to appear on their jeans; a wearable tech area dedicated to smart watches includes brands like Fitbit, Samsung and Fossil; and another from 3D systems sees 3D-printed products including jewellery and phone cases for sale.

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A blow dry bar is also coming to the beauty department soon, and there are screens in every department, including a giant one outside the fitting room showing what looks like Instagram posts across it. All the seats for those waiting also have charging stations for devices.

The floor is reportedly aimed at Millennials (those born circa 1980-2000), but it already feels younger than that – for today’s pre-teens and teens (if the prom and homecoming dresses are anything to go by) and their increasingly connected futures.

More importantly, it’s also heavily for today’s teen tourists: it’s no mistake the selfie wall appears in the Macy’s Arcade for instance, which also houses the department store’s souvenir products. This is for visitors, not regular shoppers; it’s intentionally gimmicky, but that’s why it works.

Here are a load more original pictures of the space:

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