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Instagram’s new AR feature, France introduces anti-waste laws, BoF inclusion backlash

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

  • Instagram adds new AR experience to checkout (Mashable)
  • France to introduce anti-waste law to promote circular economy (Fashion United)
  • ‘Inclusion is a trend for these folks’: Kerby Jean-Raymond calls out ‘insulting’ BoF 500 Gala (Fashionista)
  • Microsoft debuts foldable smartphone for 2020 holiday season (Mobile Marketer)
  • Sky News is broadcasting on Amazon Twitch (Digiday)
  • Google shoppings gets redesign with price tracking and personalization (The Verge)
  • Levi’s and Google’s smart jacket upgrade (Wired)
  • Paralyzed man ‘walks’ using mind-reading exoskeleton (Futurism)
  • Evrnu raises $9million to close the textile lifecycle loop (Sourcing Journal)
  • The rise of hemp as a sustainable alternative to cotton (Vogue Business)
  • Zalando ‘boosts green credentials’ with sustainability initiative (Retail Week)
  • Vegan fashion week returns to Los Angeles (Fashion United)
  • Biogarmentry are clothes that can photosynthesise like plants (Dezeen)
  • Sketchers has reduced plastic use in packaging by 85% (Sourcing Journal)
  • America’s first cannabis cafe is open for business (Futurism)
  • Auxiliary opens augmented reality pop up at Selfridges (Glossy)
  • Banksy launches range of branded merchandise (Dezeen)
  • Kardashian Kloset takes on the resale market (Vogue Business)
  • The Row opens debut London flagship store (Fashion United)
  • Vagabond extends e-commerce site to the US (Glossy)
  • L’Oreal launches in direct to consumer move (Glossy)
  • Vivienne Westwood plunges into the red (Drapers)
  • H&M reports strong rise in Q3 sales and profit (Fashion United)
  • Stitch Fix expands beyond the ‘fix’ (Vogue Business)
  • Ted Baker swings to half-year loss (Drapers)
  • Adidas, Levi’s, Michael Kors test Instagram launch alerts (Mobile Marketer)
  • With Drest, digital clothing is one step closer to mainstream (Vogue Business)
  • E.l.f Cosmetics launches first TikTok hashtag featuring original song (Mobile Marketer)
  • Reformation and New Balance partner for sustainable sneaker collaboration (WWD)
  • Saint Laurent unveils new contraceptive creation (Fashion Network)
  • Neiman Marcus introduces ‘clean beauty’ (Retail Dive)
  • Asos taps hip-hop artist Swae Lee for exclusive edit (Fashion United)
  • Valentino’s ‘opulence of diversity’ (BoF)
  • Melinda Gates pledges $1billion to boost the ‘power and influence’ of women in the US (Fast Company)
  • Debenhams partners with National Autistic Society for autism hour (Retail Gazette)
  • Rihanna’s Savage X Fenty supports breast cancer survivors (Fashion Network)
  • Vans competition pulls sneaker brand into Hong Kong political row (BoF)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

business Campaigns digital snippets product Retail sustainability technology

ICYMI: Chanel announces successor, Amazon scraps Dash buttons, Ted Baker boss steps down

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

  • Virginie Viard to fill Karl Lagerfeld’s brash boots at Chanel [The Times]
  • Amazon stops selling Dash buttons, goofy forerunners of the connected home [CNET]
  • Ted Baker boss Ray Kelvin quits after ‘forced hugging’ claims [The Guardian]
  • Gap to spin off Old Navy into separate public company [Retail Dive]
  • Apple is releasing a foldable iPhone, and it’s not only about all those patents [Tom’s Guide]
  • New York City launches project to promote fashion recycling [Fashion United]
  • Launch of Australasian Circular Textiles Association (ACTA) means business for sustainable fashion [Fashion United]
  • Harrods targets online growth with Farfetch partnership [The Industry]
  • Ted Baker launches monthly product drops [Fashion United]
  • Pinterest expands the ability to shop on its platform [PYMNTS]
  • J.C. Penney pulls plug on clothing subscription service [BoF]
  • QVC UK introduces social commerce for ‘discovery-led’ shopping [Fashion United]
  • New Balance pub only accepts miles ran as currency [TheCurrent Daily]
  • Louis Vuitton unveils digital ‘Postcard’ window displays [WWD]
  • Rebecca Minkoff partners with Yelp to support businesswomen [Fashion United]
  • Ralph Lauren opens Ralph’s Café on Boulevard Saint-Germain in Paris [Fashion Network]
  • Meet Glossier Play, the new high impact makeup brand from Glossier [WWD]
  • Net-a-Porter teams up with prominent female designers for international women’s day capsule [Fashion United]
  • Bonobos to unveil first women’s capsule [WWD]
  • Target is the latest retailer to take on Victoria’s Secret [Quartz]
  • Swarovski, CFDA part ways for Fashion Awards [WWD]
  • LVMH plans London hotel and new flagship in experiential push [BoF]
  • Anya Hindmarch to split with partner Mayhoola for investments [WWD]
  • Burberry launches staff training plan after ‘noose’ hoodie row [The Guardian]
  • L Brands to shutter 53 Victoria’s Secret stores [Retail Dive]
  • Puma signs mega global deal with Manchester City owner, its biggest deal ever [Fashion Network]
  • Macy’s new restructuring to cut 100 senior positions, save $100 million annually [Fashion Network]
  • Sesame Street’s turning 50, and InStyle dressed our favorite characters for the party [InStyle]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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ICYMI: Nobody is buying Vetements, Walmart’s high tech store, reviving H&M


A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

  • 2 years after they broke the internet, it looks like nobody is buying Vetements [HighSnobiety]
  • Walmart opens first small high-tech supermarket in China [Reuters]
  • ‘It lost its focus’: Why an e-commerce push won’t be enough to revive H&M [Glossy]
  • What Trump’s trade war means for fashion [BoF]
  • Alibaba and Ford launch China’s first Tmall car vending machine [BrandChannel]
  • Apple’s groovy iPhone spot shows how you can now pay with a glance [Creativity]
  • Museums are the best place to find innovation in AR [VentureBeat]
  • How Tumi is using AI in marketing campaigns, online and in stores [Digiday]
  • Fashion’s 7 priorities to achieve sustainability [BoF]
  • Eileen Fisher will use Salone del Mobile installation to remind the fashion world to ‘waste no more’ [WWD]
  • Former Walmart CEO, of all people, says Congress should break up Amazon [Racked]
  • Ted Baker launches experiential pop-up at London’s Old Street station [TheIndustry]
  • Nike opens Unlaced, a sneaker boutique for women [BrandChannel]
  • 6 tips for taking your brand direct-to-consumer [BoF]
  • What Nike’s analytics platform buy says about the future of brand-consumer relationships [AdWeek]
  • Kering confirms Stella McCartney split [BoF]
  • Why a potential $5bn valuation at IPO for luxury unicorn Farfetch may not be crazy after all [CB Insights]
  • Louis Vuitton’s new appointment marks an important victory for marketing hype over design [StyleZeitgeist]
  • Raf Simons’ first year at Calvin Klein delivers for PVH [BoF]
  • Lululemon stretches digital marketing wings, sees success [AdAge]
  • What’s driving retail’s sneaker obsession? [RetailDive]
  • 7 takeaways from Shoptalk 2018 [RetailDive]
e-commerce Editor's pick film social media technology

Ted Baker thinks 360-degrees literally and figuratively in latest seasonal campaign

Ted Baker's Keeping Up With The Bakers campaign
Ted Baker’s Keeping Up With The Bakers campaign

You’d be hard pushed to find anyone thinking about campaign integration quite so much as British fashion brand Ted Baker these days. Its latest campaign for the season includes everything from a 360 VR experience, to an interactive window display, a shoppable video, over 2,000 different assets for social media, a contest-led Instagram Stories initiative and a digital look book.

And that’s just the half of it.

Keeping Up With The Bakers, as the initiative is called, centres in on a young family living on Tailor’s Lane – a (pun-intended) fictional street that is reminiscent of something between Stepford Wives and Pleasantville – a sort of suburban utopia with a strange undercurrent.

That feeling is represented in the 360-degree video more than anywhere else – a combination of stills and cinemagraph-like animations, it sees each of the looks displayed on the characters available to shop, all the while all sorts of other activity and hidden content takes place around it. A girl waves from the window, a car boot opens, a shadow passes in the doorway, the fire flickers, an oven opens, the washing line rotates, and more.

Ted Baker's Keeping Up With The Bakers shoppable campaign film
Ted Baker’s Keeping Up With The Bakers shoppable campaign film

Gail Dobinson, global head of marketing and PR at Ted Baker, says the team learnt lots from its holiday film Mission Impeccable about doing shoppable content well. On the one hand, the clarity of the clothing needed to be stronger, she explained, while consumers also wanted to be able to save just one part of a look and not the whole thing. Both of those factors are represented this season.

The creative work was no mean feat either – the team built the entire set, including the kitchen, garden, supermarket and more. Done in partnership with Happy Finish and Wirewax, the film is available on as well as exclusive UK and US partner sites and The VR version meanwhile is presented via Google cardboard, of which Ted Baker is distributing 20,000 in key stores, though the resulting content is not shoppable.

Ted Baker's Keeping Up With The Bakers interactive store windows
Ted Baker’s Keeping Up With The Bakers interactive store windows

In-store the brand has then teamed up with Nexus Studios’ Interactive Arts division to create interactive windows that invite passers-by to peek into the Bakers’ private affairs. By placing their hands onto palm print sensors on the windows, they will trigger cameras that catch them in the act and composite their images onto elements of the window set including a television, window and portrait on the wall. Facial recognition technology has been utilised to make that a reality without a green screen background.

Simultaneously, the same photo will be composited onto an emblematic image from the ‘Meet the Bakers’ world and will be published on the Ted Baker website. From there users will be able to share it across social media channels.

Over on Instagram meanwhile, Ted Baker worked with longtime digital agency partner Poke once again, to invite users to complete daily challenges through the Stories feature. That part of the platform particularly, was turned into a “neighbourhood gossip channel”, with episodic content making the story into somewhat of a soap opera.

Ted Baker's Keeping Up With The Bakers Instagram Stories integration
Ted Baker’s Keeping Up With The Bakers Instagram Stories integration

All in, Dobinson said the team used 2,000 assets across channels, edited down from near to 8,000. Each platform was thought about individually so as to ensure the creative work fit within the specific parameters each one entails. “In the past we would have retrofitted to channels, but all is now really thought out before and integrated across the board,” she said. It really is about thinking 360-degrees in every sense.


Ted Baker turns to gamification for Valentine’s once again

Gamification: Ted Baker's Love Bites Valentine's game
Ted Baker’s Love Bites Valentine’s game

Ted Baker has teamed up with digital creative agency SMACK for the fourth year running to launch a digital game for Valentine’s Day.

Called ‘Love Bites‘, the game features three chattering teeth characters known as silver-tongued bachelor chatterup Charles, love sick broken-hearted Bill and flirty footloose Fran.

In order to score points, users must click to grab items inside each of the mouths, including shoes, hats, handbags and hearts, as they open and close at random speeds. If a tap or click is made when the teeth are shut, the screen shakes to show that the user has been bitten and the game freezes for one second. There are 30 seconds on the clock in total with a global leaderboard to add to the competition and a prize draw for a £1,000 shopping spree up for grabs.


Discussing the campaign, Lubna Keawpanna, SMACK’s creative director said: “This is the fourth time we’ve worked with Ted Baker on their Valentine’s Day campaign and as ever the brief was to create something as original and in keeping with its signature style.”

The game is available on both desktop and mobile via a responsive design, for customers in the UK, US, Germany, France and The Netherlands.

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What you missed: See-now, buy-now at #NYFW, Levi’s musical roots, Amazon’s fashion ambitions

adidas alexander wang see-now buy-now
Alexander Wang’s surprise Adidas collaboration at New York Fashion Week

With New York Fashion Week well and truly in full swing, the main conversation this past week (and weekend) has been around the whole see-now, buy-now collection strategy from various designers. Alongside that have been the way in which tools like Snapchat and Facebook Live are being used at the shows, as well as the introduction of street style shopping on Google thanks to a new partnership between the search giant and LiketoKnow.It.

Also hitting the headlines has been everything from Ted Baker’s new shoppable film produced by Guy Ritchie to the role music is playing over at Levi’s and a look into Amazon’s fashion ambitions. Don’t forget to check out our full list of upcoming events at the bottom too…

  • The complications of ‘see-now-buy-now’ [Glossy]
  • “See-now-buy-now” is New York’s hot new reality show – Suzy Menkes on Thakoon [Vogue]
  • Alexander Wang threw a mini-music festival to celebrate his secret Adidas collab and spring show [Fashionista]
  • Google is making street style fashions shoppable in new LiketoKnow.It partnership [Forbes]
  • Why Levi’s is looking to its musical roots to drive relevance for young consumers [The Drum]

  • How Tommy Hilfiger is rewiring for fashion immediacy [BoF]
  • adds see-now, buy-now collections [WWD]
  • Is Herschel Supply Co. building the first modern luxury empire (right under our noses)? [LeanLuxe]

  • Gucci sees growth in China with social media sentiment rising [BrandChannel]
  • All the looks from Misha Nonoo’s “live lookbook” on Snapchat [F&M]
  • Vogue uses ‘Runway’ vertical to experiment with live video [Glossy]
  • Refinery29’s fashion week installation is full of Instagram-worthy, interactive art [AdWeek]
  • Snapchat fuels rumours it is creating augmented reality goggles as it joins Bluetooth industry group [The Drum]

  • Ted Baker launches shoppable Guy Ritchie film and Google retail partnership [Forbes]
  • H&M launches Lauren Hutton campaign [Elle]

  • Decoding Amazon’s fashion ambitions [BoF]
  • How Macy’s store closures could help Gap [Fortune]
  • Kit and Ace moves to no-cash policy [Detroit Free Press]
  • Big name brands notably absent from Condé Nast’s new fashion retail website [The Drum]
  • The sneaky genius of America’s lenient return policies [Quartz]

  • Michael Kors brings really, really big design to Android Wear [TechCrunch]
  • Topshop approved: Madison Maxey on smart fabrics beyond LED dresses [Wareable]
  • Death of Apple’s $17,000 gold watch leaves Swiss rivals smiling [Bloomberg]
  • Sewbo claims breakthrough with first robotically sewn garment [The Industry]

Editor's pick film social media technology

Ted Baker launches shoppable Guy Ritchie film and Google retail partnership

British fashion brand Ted Baker has launched a new campaign anchored by a shoppable film, cryptic social experience and physical retail tie-in with Google’s voice search.

Ted Baker
Ted Baker’s Mission Impeccable campaign

Penny Loafer, Jack Quard and Manny Quin are just some of the characters that appear in a new Ted Baker film launching today, produced by Guy Ritchie.

In a subtle nod to the sharp and witty nature of the British brand, this play on words is what Craig Smith, global brand communication director, refers to at “Ted-isms”, or “Ted-touches”. And it’s those, along with some significantly hefty tech bolt-ons, that anchor this integrated campaign, created with London agency Poke.

Mission Impeccable, as it’s called, is a story of 1950s espionage. Styled accordingly, it follows the tale of T.E.D, enigmatic leader of his eponymous agency (played by the founder and CEO of Ted Baker, Ray Kelvin), deploying some of his best spies to “prevent a couture catastrophe” at the hands of a villain known as The Needle.

Chapter one, which launches today, is a three-minute short following agents Lacey, Silke, Draper and Weaver trying to stop The Needle from selling the fabrics he has stolen at auction.

The story is narrated throughout with all manner of further “Ted-isms” dropped in, including: “All agents report to London, let’s get this ironed out”, “He’s out to pull the wool over the eyes of the fashion world, and you’re going to unravel the whole nasty business”, “The auction will be buttoned up tight” and “The collective influence of those buyers is woven throughout the world.”

The film saw Guy Ritchie serving as executive producer and mentor to emerging directors Crowns & Owls. Part two has also just finished filming and will release early November for the Christmas season.

Having a narrative was core to what the brand was trying to achieve, says Smith. “Understanding who we are and what we stand for provides us with a platform to tell stories. We’re lucky we have Ted – an intrepid character – it gives us a lot of creative license.”

The basis for the story, then, was built with digital and mobile audiences in mind. As a result, the campaign spans way beyond the film across the brand’s social channels and into store.

“Having narrative enables you to create different levels and meanings from a content perspective,” explains Gail Dobinson, global head of marketing and PR at Ted Baker. “It was important that everything tied together, but we didn’t want to just flood all our channels with the same content. We wanted to deliver to the nth degree, so we challenged the team to think about how it touches every part of the business in different ways.”

Ted Baker
The shoppable element of Ted Baker’s Mission Impeccable campaign

Core to this is the fact the campaign is shoppable via and through exclusive retail partner sites: Selfridges in the UK and Nordstrom in the US. Created with interactive video company Wirewax, who Ted Baker previously used for a shoppable Christmas campaign in 2015, this version of Mission Impeccable comes with the tagline: “Spy it. Click it. Buy it”. While watching, users are able to click on looks to save them into a “vault”. From there, they can then look back at individual pieces, without having to interrupt the film throughout.

Online, they can also access full bios and back stories of the characters in a complete campaign hub.

Meanwhile, on social media, a cryptic campaign has played out across Twitter, Instagram and Facebook ahead of today’s film launch. Drawing out the story of The Needle, it saw “classified information” leaked, and users invited to try and decode what they saw in order to win prizes.

Another contest is now set to run in the real world in partnership with Google. Based on Google App’s voice search tool, this retail activation invites users to speak coded phrases in store windows to gain access to a total of 26,000 rewards collectable inside.

Ted Baker
The retail activation of Ted Baker’s Mission Impeccable campaign in partnership with Google App’s voice search

Hopping onto that witty Ted attitude again, the initiative is not only geolocated, but time-stamped, meaning that if users are at the bus stop outside at 2am, the app will tell the user to rather go home and put their PJs on, according to Smith. He refers to the initiative as both playful and meaningful, and a bid to surprise and delight shoppers throughout.

As for measurement, what Smith really cares about is creating something consumers will care about: “Everything has got to be supported with great creative and great ideas. Otherwise consumers are not interested, or they see it and don’t come back to it, and certainly don’t share it.”

“This is not a vanity project, we want it to drive traffic, but equally we’re not basing its success on sales.” Instead he’ll look to eyeballs and of course, those shares. A little sprinkling of Guy Ritchie will certainly help that, but it’s the full force of Ted’s thought out 360-campaign that’s going to take this all the way. As Dobinson puts it: “Everything’s been considered… from Ted to toe.”

This story first appeared on

Editor's pick mobile social media

Ted Baker invites fans to “go fishing” in digital Valentine’s game


Ted Baker is marking Valentine’s Day this year with an interactive microsite that plays host to a fishing-themed game.

“Hook your SoleMate” as the initiative is called, sees users casting their fishing rod to try and get a matching pair of items (such as a heart, starfish or lobster). Those who do, are in with the chance of winning prizes.

Created with digital agency, SMACK (who has worked with the brand for three years running), the responsive microsite uses psychedelic graphics and bespoke illustrations. Users get three plays per day, before being invited to share the campaign on social media and return the next day to try again.

Ted Baker’s brand communication director, Craig Smith, said: “Talking to our customers in an innovative way is key to our global marketing strategy at Ted Baker. Through the ‘Sole Mates’ game, we are able to playfully engage both existing customers and introduce new audiences to the world of Ted.”

This is not the first time the brand has turned to interaction and gaming. Earlier campaigns include an Instagram-based treasure hunt and a chemistry-themed initiative encouraging fans to find their “molecular matches”. It also launched a shoppable video for the holiday season at the end of last year.

The Hook your SoleMate theme will also appear across Ted Baker store windows in the run-up to Valentine’s Day.

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Shoppable, intelligent video is a future inevitable says Wirewax – here’s what Ted Baker launched


Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what resonates with consumers – should it be entertainment backed by shopping, or shopping backed by entertainment, and accordingly a lean-back or lean-in experience?

The biggest barrier initially was the technology; finding a solution that easily offered viewers the ability to click and view an item without it ruining the narrative of what they were otherwise watching.

Many failed, but slowly that hurdle is being overcome. One of the companies doing it nicely is Wirewax, which offers clickable hotspots embedded into video content. Speaking at Wired Retail this week, co-founder and CEO, Steve Callanan, said the aim is to connect online video to the real world of people, information and products. He imagines a future where all video is connected, shoppable and intelligent, with built-in facial and product recognition to follow.

“An entire generation is coming up that has only known video on a very interactive device,” Callanan said. “These are the consumers of the future.” The idea is for video to become a transparent portal to all forms of commerce, in a way that is welcomed rather than invasive, he added. As it stands, audiences reportedly already respond well to such shoppable experiences, he said, outlining that 67% of people will interact with a rich video, with a click-through rate of 16 to 48%.


One of the important aspects of Wirewax is that it works across mobile, tablet and desktop. Something that Ted Baker, which launched a shoppable campaign with the company this week as part of its Christmas push, has particularly embraced.

Craig Smith, brand communication director at Ted Baker, says: “It was important for us to create a shoppable video solution that works across all devices… Using interactive digital features in this exciting and engaging way allows us to interact with both our existing customers and target new audiences in a fun and innovative manner.”

The film documents both men’s and womenswear. While storytelling isn’t as embraced as it could be for such an experience – making the piece feel very much like an ad – it does a nice job of highlighting shoppable pieces with the hovering, clickable hotspots.

As the demo video below shows, once you do click, a pop-up opens on top allowing you to see more information about the item in question. Hitting the “shop now” button underneath then takes you to another window that opens the product page specifically, making it still somewhat of a clunky experience, particularly on mobile, but closing the box instead at least enables the video to instantly keep on playing.

Unlike other campaign launches, which might be primarily focused on generating brand awareness, share of voice and consumer engagement, the aim with this for Ted Baker is to directly drive revenue. “We hope by incorporating shopability as a key function to the video it will convert viewers into shoppers over the Christmas period and put the fun back into Christmas shopping,” adds Smith. There is also a “shop the film” button underneath the content that leads directly to a curated e-commerce page featuring all of the products.

Callahan, who has also worked with brands like Farfetch and Dulux through Wirewax, says: “It’s not just about creating interactive experiences […] if the messaging around the video isn’t quite there it isn’t going to work.” Similarly not everyone wants to be bombarded by cues to purchase, he added. “But if you know you can if you want to […] the power of that is enormous.”

It still feels early days in terms of this being done right, with real opportunities around simple ideas including narrative and the ability to save items into a basket for later (as Temperley London’s project with Cinematique enabled) likely to help experiences feel more fluid.

All of that makes this piece I wrote in 2012 about the issues with shoppable film still seem incredibly relevant. But credit to the experimentation being done – if organisations allow it, there’s no better time to do so than around peak trading seasons.

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Digital snippets: Apple and Hermès, A/W 15 Rebecca Minkoff in virtual reality, all things tech this #NYFW

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech…


  • Apple plus Hermès: smart watch dream team or weird mash-up? (as pictured) [NY Times]
  • Apple watch and Hermès: a match made for China [JingDaily]
  • You can now watch the A/W 15 Rebecca Minkoff show via a virtual reality headset [Racked]
  • 10 techy things to look out for this New York Fashion Week [Forbes Life]
  • Farfetch creates an independent business to power brands’ e-commerce sites [Fashionista]
  • Apple executive Ian Rogers is heading to LVMH [WSJ]
  • How Chanel trounces other industry brands on YouTube [Digiday]
  • Brace yourselves, Nike self-lacing shoes might arrive in October [PSFK]
  • Ted Baker on why its Instagram success is down to organic reach not its ad formats [The Drum]
  • How discount retailer Primark has evaded e-commerce [Digiday]
  • Uber to unveil big e-commerce delivery program with retailers this autumn [Re/code]
  • Should fashion companies let social media influence what’s hot and what’s not? [Independent]
  • Periscope is set to make fashion weeks more candid than ever this season [Forbes]
  • Inside fashion’s Instagram wars [BoF]
  • How machine vision is about to change the fashion world [MIT Technology Review]
  • Could 3D body scanning mean never entering another dressing room again? [Quartz]
  • Obama administration to open wearable tech R&D center in Silicon Valley [Fast Company]
  • This is the ‘world’s first’ contactless winter jacket [Wired]
  • Why fashionable millennials are flocking to online brands for wardrobe basics [AdWeek]
  • unites fashion and tech for $8m investment [TechCityNews]