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business digital snippets e-commerce product Retail social media sustainability technology

Is footwear fueling the Amazon fires, NYFW’s evolution, Zalando trials robots

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Is footwear funding the burning of the Amazon? (Vogue Business)
  • Under Tom Ford, New York Fashion Week undergoes an evolution (Vogue Business)
  • Zalando trials robots to pick shoe orders (Charged Retail)
  • Glitz, glamour & garbage: Why fashion week needs to clean up its act (BoF)
TECHNOLOGY
  • Sizing tech takes on fashion’s expensive returns problem (Vogue Business)
  • IBM serves up an ace with AI at the US Open (AdWeek)
  • Nike just created a high-tech shoe that you can control with Siri (Fast Company)
  • Amazon apparently wants to turn your hand into an ID store purchase (The Next Web)
  • ‘Deepfake’ app causes fraud and privacy fears in China (BBC)
  • Alibaba storms NYFW with data driven design (Nikkei)
SUSTAINABILITY & PURPOSE
  • Climate activists ask Jess Bezos to buy the Amazon rainforest (Ad Week)
  • Primark to train 160,000 cotton farmers in latest sustainability move (Retail Gazette)
  • H&M’s COS launched Restored Collection, ‘saves damaged garments’ (Fashion Network)
  • The Amazon fires stops Vans & Timberland buying Brazilian leather (Quartz)
  • H&M boycotts Brazilian leather following Amazon fires (Fashion United)
  • Why Levi’s new water strategy represents an ‘evolution in thinking’ (Sourcing Journal)
  • Gap sets new sustainability design focus with atelier & repairs capsule (WWD)
  • ‘Misleading’ Peta ad claiming ‘wool is just as cruel as fur’ banned by ASA (The Drum)
  • Timberland is planting 50 million trees (Fast Company)
  • How IoT and AI can enable environmental sustainability (Forbes)
  • Allbirds & Just Water’s new capsule collection supports Amazon firefighting efforts (Sourcing Journal)
  • John Lewis looks for water source (Drapers)
RETAIL & E-COMMERCE
  • Zalando launches resale pop-up store in Berlin (Fashion Network)
  • First look: Puma’s New York flagship (Drapers)
  • Burberry delves into chat-based commerce (WWD)
  • American Eagle takes on Sephora in an effort to be a one-stop shop for teens (Fast Company)
  • Amazon pushes fast shipping but avoids responsibility for the human cost (NY Times)
BUSINESS
  • Tapestry CEO ousted for poor performance, per internal email (Vogue Business)
  • Fake Allbirds & Glossier dupes: DTC brands are battling counterfeits and knockoffs (BoF)
  • Le Tote online retailers buys venerable Lord & Taylor for £100m (SF Chronicle)
  • Zara distances itself from Hong Kong protest controversy (The Industry)
  • M&S to be kicked out of FTSE 100 for first time (Fashion Network)
  • Walmart to stop some ammunition sales in response to shootings (Retail Dive)
  • Moda Operandi gets a makeover- by data and design (Vogue Business)
MARKETING & SOCIAL MEDIA
  • Is TikTok a time bomb? (Fast Company)
  • Ralph Lauren moves onto TikTok platform with US Open campaign (WWD)
  • Reebok drops Cardi B sneakers on Alexa, Google Assistant (Mobile Marketer)
  • Fortnite star Ninja signs multi-year apparel deal with Adidas (The Verge)
  • Molton Brown unveils perfume range via scent experience (Campaign Live)
  • Why Estee Lauder are spending 75% of their marketing spend on influencer marketing (The Drum)
PRODUCT
  • Google’s Project Jacquard returns on an YSL backpack strap, for $880 (The Verge)
  • How Fenty beauty is selling cruelty-free products to China (BoF)
CULTURE
  • Dior pulls ‘Sauvage’ campaign after facing appropriation backlash (BoF)
  • Walmart comes under fire for ‘segregating’ products (Fashion Law)
  • Has inclusivity skipped fashion’s front row? (Vogue Business)
  • The future of the cannabis industry (Quartz)
  • How Tommy Hilfiger thrived on hip hop (without being accused of cultural appropriation) (BoF)

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business digital snippets e-commerce mobile product Retail social media sustainability technology

ICYMI: Fashion’s sustainability pulse, Gucci customization, is blockchain a bad move?

Gucci
Gucci

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Sustainability in fashion is growing, but ‘systemic’ change a ways off [WWD]
  • Blockchain is crappy technology and a bad vision for the future [TNW]
  • Gucci introduces new ‘do it yourself’ customization program [WWD]
  • Nike patent imagines shoes with tiny treadmills built into the soles [Gizmodo]
TECHNOLOGY
  • Apple, Amazon and more vie for us drone pilot program [Reuters]
  • Facebook is launching a new team dedicated to the blockchain [Recode]
  • We were promised mind-blowing personal tech. What’s the hold-up? [WSJ]
SUSTAINABILITY
  • De Beers tracks diamonds through supply chain using blockchain [Reuters]
  • Amazon’s new codes on boxes encourage re-use [RetailDive]
RETAIL & E-COMMERCE
  • Amazon reportedly could grab 10% of retail sales by 2020 [RetailDive]
  • Walmart’s head of e-commerce on the future of retail [Cheddar]
  • Aldo updates app to streamline trying on shoes in store [RetailDive]
  • Alibaba’s brick-and-mortar mall heralds new growth strategy [Nikkei]
MARKETING & SOCIAL MEDIA
  • Ikea ‘bullied’ a potted plant while encouraging another, then showed schoolkids the impact [AdWeek]
  • The world’s most popular iPhone app isn’t Facebook or WhatsApp [QZ]
PRODUCT
  • How product customization is driving a new business strategy at Tapestry [Glossy]
  • Ikea and Savile Row tailor William Hunt partner up to create three-piece suits [FashionUnited]
  • $12,350 for a pair of adidas? [BoF]
  • Alexander Wang designs cooler bag with Magnum [FashionUnited
BUSINESS
  • Hudson’s Bay seeks to revive Lord & Taylor’s fortunes [CNBC]
  • Here’s why nobody wants to buy Birchbox, even after VCs spent $90m [FastCompany]
  • Apple’s retail boss will be joining Ralph Lauren’s board of directors [BusinessInsider]
  • YNAP shareholders say yes to Richemont purchase offer [WWD]
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business Campaigns digital snippets Editor's pick film product Retail social media sustainability technology

ICYMI: Industry faces its #MeToo moment, tech hits Olympics, Vogue and Amazon Echo Look

Tom Ford - ICYMI #metoo metoo fashion week
Tom Ford

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • New York Fashion Week: industry faces its #MeToo moment [TheGuardian]
  • Can an app launch the fashion world’s #metoo reckoning? [Vanity Fair]
  • Olympic clothing designers try to beat the cold with technology [Scientific American]
  • Vogue and GQ will test content inside Amazon’s Echo Look [Digiday]
  • Can Christian Louboutin trademark red soles? An EU court says no [NY Times]
TECHNOLOGY
  • Intel unveils smart glasses that you might want to wear [Engadget]
  • Walmart’s tech incubator buys VR startup Spatialand [Reuters]
  • Opinion: Blockchain technology will make true luxury more lucrative [JingDaily]
  • JD.com and Fung align for AI development [RetailDive]
  • Asics Ventures invests in conductivity textiles [FashionUnited]
SUSTAINABILITY
  • Eileen Fisher, Columbus Consulting reveal details for sustainable design plan [WWD]
  • Primark publishes global supplier map showing all of its factories [TheIndustry]
RETAIL & E-COMMERCE
  • Target CEO: Our personal shoppers will deliver to ‘your kitchen table’ [CNBC]
  • Macy’s plans pop-ups to amplify discovery [RetailDive]
  • Malls are dying, but things remembered is still hanging on [Racked]
  • Tips from the e-commerce giant Zalando [Maize]
MARKETING
  • Benjamin Millepied directs Ansel Elgort and Kate Mara in a mesmerizing film for Rag & Bone [CreativityOnline]
  • Nike rolls out NikePlus membership benefits [WWD]
  • Asics personal trainers will kick your butt as you use its fitness app [CreativityOnline]
SOCIAL MEDIA
  • Instagram entices brands with new shopping-enabled ads [TheDrum]
  • Pinterest sees 600 million visual searches every month [VentureBeat]
  • Swarovski and KiraKira+ launch fashion week ‘brilliance’ filter [WWD]
PRODUCT
  • UA HOVR, ushering in a new chapter of sneaker tech innovation [FashNerd]
BUSINESS
  • Canada Goose craze continues as shoppers flock to new stores [BoF]
  • British designer Misha Nonoo is rewriting fashion’s playbook [FastCompany]
  • The cautionary tale of H&M and digital disruption [BoF]
  • LVMH Luxury Ventures backs Stadium Goods [WWD]
  • Tapestry shares rise after earnings beat expectations [BoF]
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business digital snippets e-commerce product social media Startups sustainability technology

What you missed: Tim Cook on AR for fashion, the future of visual search, open sustainability

Apple CEO Tim Cook on the future of AR for fashion
Apple CEO Tim Cook

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Apple’s Tim Cook on the future of fashion and shopping [Vogue]
  • Retailers continue to experiment with visual search [Glossy]
  • Fashion needs an open-source sustainability solution [BoF]
  • Alibaba to spend $15 billion exploring ‘moonshot’ projects [Bloomberg]

BUSINESS
  • Giorgio Armani speaks on restructuring and succession plans [BoF]
  • Coach is changing its name to Tapestry [Bloomberg]
  • How Supreme grew a $1 billion business with a secret partner [BoF]

SOCIAL MEDIA & MARKETING
  • Fashion week engagements on Instagram nearly tripled compared to February’s fashion month [AdWeek]
  • Snapchat is twice as popular as Instagram when it comes to teens’ favourite social apps [AdWeek]
  • Will Dove’s ‘Pepsi moment’ affect the brand in the long term? [The Drum]

RETAIL & E-COMMERCE
  • Walmart and Target are banding with Google to take on Amazon [AdWeek]
  • Black Friday shoppers more likely than ever to go online this year [Retail Dive]
  • ASOS launches same-day delivery service [The Industry]

TECHNOLOGY
  • Mastercard offers first checkout option for VR with Swarovski [AdAge]
  • What Sephora knows about women in tech that Silicon Valley doesn’t [WSJ]
  • Marie Claire and Mastercard showcase the future of shopping [BrandChannel]

PRODUCT
  • What goes into making an earth-friendly $68 pair of jeans at Everlane [Bloomberg]
  • Spider silk and stem-cell leather are the future of fashion [Engadget]
  • Stella McCartney is pioneering synthetic spider silk in high fashion [QZ]
  • Kering announces 2017 sustainable winners [FashionUnited]

START-UPS
  • With the launch of a lower-price subscription service, how Rent the Runway’s ‘closet in the cloud’ is changing the face of sustainability [Fashionista]
  • Digital closet start-ups want to give you the Cher Horowitz experience [Racked]
Categories
data mobile technology Uncategorized

New start-up Tapestry gives shop floor a digital identity, signs Diesel as pilot partner

It goes without saying that mobile is set to play an ever-increasing role in the future of retail – be it for payment, loyalty and rewards, social content or more.

Enter then, Tapestry, a new start-up from the team behind London-based digital agency Guided Collective, that very nicely ties all those things together.

Launched in a pilot partnership with Diesel in the UK, this iPhone and Android app helps to provide shoppers with a 360 degree online-meets-offline experience.

Trialling at Diesel’s Westfield London store until December 21, it allows consumers to curate a collection of all the items they like as they shop by scanning existing barcodes (or by using NFC in enabled Android devices). From there, they can see information about each piece such as size, colour and price, as well as the digital content that surrounds it – expert reviews from bloggers for instance, alongside videos, runway shows and more.

In essence, it’s a physical or real-world bookmarking tool for the fashion industry.

Those bookmark sets – known as Tapestries of course – can then be shared across social networks, but better yet be bought straight from the smartphone too. There’s also the possibility for notifications on things like promotions and rewards.

Referring to itself as a mobile loyalty service, the Tapestry write-up reads: “On the one hand it links content and promotions directly to physical products via a consumer’s mobile. On the other hand it links all physical items in store to the retailer’s ecommerce site, re-shaping the retail experience both in and out of store.”

Simply put, it gives a retailer’s physical inventory a digital identity, something Sam Reid, founder of Tapestry, refers to as “joining up the dots”. Based on a cloud platform, it also does so simply and at scale, he explains. And the app is to be funded on that basis, with retailers paying a subscription fee for the service.

In addition, it gives retailers permission-based real-time access to consumer interests, and therefore data. “The user is saying ‘I’m interested in these shoes, this t-shirt and this dress. Let me know when they’re on sale, or if stock is close to selling out, or if you’ve some interesting content to share,” the Tapestry description explains.

It’s hoped more retailers will follow in Diesel’s footsteps, says Reid, suggesting others are already in talks. This makes the concept all-the-more interesting – rather than just being about one brand’s clothing items consumers might save and explore, it becomes about their entire shopping trip. Imagine being able to recall everything you’ve seen, read reviews around them, and pick and choose which ones you want to buy at a later date. It’d certainly simplify those occasions when you regret something you should have purchased and you can’t find it online.

Another interesting part for the future will be seeing this app develop alongside NFC. With this, consumers only need to tap items (hence the clever Tapestry name) to bring them up on their phone – effortless. As this technology becomes more commonplace across devices, that behaviour is likely to see a huge spike in uptake in the retail space, blurring the digital and physical lines ever more.

It’s worth checking out blogger Liberty London Girl’s exclusive link up with Diesel for the Tapestry launch too. And watching the video demonstrating Tapestry in action, below: