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ICYMI: Farfetch’s Neves as the Bezos of fashion, DTC physical stores driving online sales

Farfetch
Farfetch

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Is Farfetch founder Neves the Jeff Bezos of fashion? [Forbes]
  • ‘Shoppable billboards’: DTC retailers say physical stores are driving online sales [Digiday]
  • Amazon reportedly plans to open 3,000 cashier-less stores by 2021 [The Next Web]
  • Is renting designer fashion the future? [FT]
TECHNOLOGY
  • Walmart to put 1M workers in Oculus Go VR headsets [WWD]
  • Ikea’s think tank envisions self-driving cars as rooms on wheels [Quartzy]
  • Forget the new iPhones: Apple’s best product is now privacy [FastCompany]
  • Cryptocurrency is coming for the beauty industry [Fashionista]
  • Amazon launches Scout, a machine learning-powered visual shopping tool [TechCrunch]
  • RFID technology addresses consumer woes over out-of-stocks [WWD]
  • Six AI innovations that could change skincare and beauty [Dazed]
  • US and South Korea just performed the world’s first live 3D hologram call over 5G [IBTimes]
  • Teaching robots to predict the future [The Next Web]
SUSTAINABILITY & PURPOSE
  • The environment’s new clothes: biodegradable textiles grown from live organisms [Scientific American]
  • More than ever, our clothes are made of plastic. Just washing them can pollute the oceans [Vox]
  • Skechers delivers 15,000 pairs of shoes to children still in need in Puerto Rico [Businesswire]
  • Where Burberry waste goes now label isn’t burning clothes any more [SCMP]
  • Is certification the answer to fashion’s ethical issues? [LS:N Global]
  • New study shows that Gen Z will strengthen sustainability trend [FashionUnited]
RETAIL & E-COMMERCE
  • Amazon Storefronts is a new retail hub exclusively for US small businesses [TheVerge]
  • Container Store tracks appointments with voice tech [RetailDive]
  • Italy’s first Starbucks serves cocktails, ice cream, and a side of augmented reality [Mashable]
  • The future of airport retail is hyper-personalization [LS:N Global]
MARKETING & SOCIAL MEDIA
  • Victoria’s Secret’s Pink revamps loyalty with mobile app [RetailDive]
  • Gucci’s surprise new Instagram account truly revitalizes its beauty offering [i-D]
  • How Nordstrom reinvented its retail loyalty program [Digiday]
  • The epic ‘Game of Go’: a real-time experience showcasing Nike’s latest React technology [TheDrum]
PRODUCT
  • Bespoke tailoring in the athleisure age: how China changed Savile Row [SCMP]
  • How De Beers learned to love lab-grown diamonds [BoF]
BUSINESS
  • Walmart is borrowing luxury’s playbook to gain an edge on Amazon in fashion [Quartz]
  • Store investment pays off as Harvey Nichols profits soar [TheIndustry]

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Categories
data digital snippets e-commerce social media Startups technology

Digital snippets: L’Oréal’s incubator, Bolt Threads teams with Patagonia, confessions of a social media exec

loreal-digital-600

There are lots of updates this past week on interesting textile developments – from the spider silk of Bolt Threads to Spiber, both of which have announced new deals with Patagonia and The North Face respectively. Also worth a read is the anonymous social media exec spilling secrets to Digiday, not to mention the idea that we will all indeed be buying our designer clothing in the future on Amazon. If that’s not enough, further fashion and tech news from the past fortnight spans Birchbox’s use of Facebook Live to a breakdown of how brands are using Snapchat. Read on for all…


  • L’Oréal invests in Founders Factory digital start-up incubator [BrandChannel]

  • Bolt Threads raises $50 million to brew spider silk, inks deal with Patagonia [TechCrunch]

  • Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’ [Digiday]

  • People will eventually buy their designer clothing on Amazon, because they buy everything there [Quartz]

  • Everlane’s Shoe Park interactive pop-up offers self-guided shopping [Footwear News]

  • How Birchbox uses Facebook Live videos to engage consumers [Retail Dive]

  • How Frank + Oak built a modern loyalty program for men [Glossy]

  • Google DeepMind killed off a little-known fashion website [Business Insider]

  • SpaceX has hired a legendary costume designer to create their own spacesuits [Gizmodo]

  • The North Face to sell parka made out of synthetic spider silk by Japanese start-up Spiber [Bloomberg]

  • Thesis Couture is bringing the engineering savvy of rocket science to the design of the high-heeled shoe [The Atlantic]

  • The rise of robot tailors [Glossy]

  • L’Oréal created this training program to keep its marketers on the cutting edge [AdWeek]

  • How fashion and retail brands are using Snapchat [Fashionista]

  • Will the ‘sharing economy’ work for fashion? [BoF]

  • Bots, Messenger and the future of customer service [TechCrunch]

  • Condé Nast is launching a beauty network [Racked]

  • How a data scientist (who studied astrophysics) ended up in fashion [Fashionista]

  • Infographic: here’s how Gen Z girls prefer to shop and socialise online [AdWeek]

  • What is going on with fashion and zines? [Racked]

  • How online shopping is cannabilising mall stores [Associated Press]

  • REI’s ‘#OptOutside’ Black Friday campaign wins award [AdAge]
Categories
Editor's pick technology

Savile Row’s wearable tech future: why bespoke tailoring makes sense

ProjectJacquard

While classic tailoring on Savile Row might look the same as it has for hundreds of years, technology is starting to be incorporated at as a way of making the bespoke suit all the more personalised.

“Clients are getting younger, and we need to keep up to keep ahead,” Rachel Alice Smith, a self-employed coat maker at Norton and Sons, told me. She was hired by Google’s Project Jacquard team to create a prototype jacket featuring its conductive thread. The result includes a touch panel on the sleeve that was included in the launch video for Jacquard and Levi’s partnership announcement in late May.

That product might be a one-off for now, but it has since been taken on tour by Ivan Poupyrev, technical program lead at Google’s Advanced Technology and Products (ATAP) group, as a means of demonstrating the potential of the technology to other brands in the fashion world.

“The idea of incorporating a beautiful craft and tradition into the future of technology is exciting and something unexpected. We don’t seek out change on Savile Row but I think it’s possible to keep our heritage and still bring a new market of clients to the street,” says Smith.

Read the rest of her interview with me over at Forbes.