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e-commerce mobile

Tablets still key in an m-commerce world say Walmart, Amazon

ipad-mini

Two things became very clear from Cyber Monday. Well, a lot more became clear actually but for now I’m focusing on just two. Mobile is key, really, really key. And we shouldn’t write off tablets any time soon.

First, let’s look at mobile. Walmart, the world’s biggest retailer said today: “Mobile firmly established itself as the dominant shopping trend, for both traffic and sales.”

The company said mobile is making up more than 70% of traffic to Walmart.com. But it’s not just about visitors browsing because nearly half of its actual orders since Thanksgiving have been placed on a mobile device – that’s double compared to last year.

“Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate,” it said of stats that simply can’t be ignored.

And what about tablets? Despite falling sales and a lot of analysts predicting that tablets are being squeezed out by larger-screen smartphones and touchscreen laptops, it looks like they’re making a comeback.

Walmart said iPad minis sold strongly and were among the products that gained the biggest boost in popularity over the past few days. Meanwhile, Amazon sold a massive number of its own-brand Fire tablets. In fact, Fire sales rose threefold and proved to be among the bestselling devices across its platforms.

Amazon said: “We’ve reached a tipping point with Fire, it is our fastest-selling tablet ever. We’ve already built millions and we’re ramping up production to build millions more.”

So there you have it – think mobile, but don’t only think smartphone.

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday

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digital snippets e-commerce mobile Uncategorized

Digital snippets: Georg Jensen, Macy’s, Muji, Sanctuary Spa, Marc Jacobs, Pinterest

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Holition and Georg Jensen create 3D augmented reality app (as pictured) [Retail Jeweller]
  • Macy’s Twitter and Facebook pages overrun with anti-Trump comments [Mashable]
  • Muji to push knitwear via e-paper tallies of Facebook likes [Nikkei]
  • Marc Jacobs launches new luxury, e-commerce experience [InsideFMM]
  • Pinterest launches business pages to get cozy with brands [AdAge]
  • Deciphering the devices: tablets versus smartphones [WWD]
  • Most e-commerce froth since 2000 stirs up investor doubts: tech [Boomberg]
Categories
digital snippets e-commerce Uncategorized

Digital snippets: DKNY, Calvin Klein, Aldo, Osoyou, Luisa via Roma Firenze4ever

Some more great stories from around the web surrounding all things fashion and digital:


  • Ashley Greene for DKNY spring/summer 2012 campaign: video (as above) [DKNY PR Girl]
  • Calvin Klein Underwear partners with stylist Annabel Tollman for video series [WWD]
  • A new breed of macho fashion bloggers writing for a post-metrosexual world [NYTimes]
  • Aldo launches contest to identify and reward “the next stars of Tumblr” [Mashable]
  • Street Style: Luisa Via Roma Firenze4Ever 4th edition [MyDaily]
  • 75% of women think about resale value when shopping [MediaPost]
  • Five trends that will shape the online fashion world in 2012 [Huffington Post]