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Blocks film

First look: seven of the best autumn/winter 2014/15 fashion films so far

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The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them all, a series of new fashion films too. Here’s a pick of some of the best so far…

  • 1. Kenzo’s journey into an “unfamiliar world”, starring Guinevere Van Seenus and Robert McKinnon by Toiletpaper magazine:

  • 2. Tamara Mellon’s way out west collection, as modelled by “Kowboy Karlie” (Kloss) shot by Tom Craig:

  • 3. Fendi showing off its new Color Block Eyewear Collection with a spot featuring guest singer Kiesza:

  • 4. Mulberry in the Scottish highlands, shot by Tim Walker and starring Cara Delevingne:

  • 5. Givenchy’s private party with models Kendall Jenner, Julia Noblis, Mariacara Boscono, Jamie Bochert and Peter Brant II, shot by Mert Alas and Marcus Piggott:

  • 6. Donna Karan’s Woman in Motion, starring Karlie Kloss by Steven Sebring:

  • 7. T by Alexander Wang’s humorous turn once again, this time featuring Chris Kattan as Mango, a character from Saturday Night Live, alongside rapper and choreographer Sharaya J and a handful of industry cameos:

And one for luck from Swide.com… male SS15 Dolce & Gabbana models. Hitting on you. On helium.

You’re welcome…

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film

Freebie frenzy captured in T by Alexander Wang video

 

The latest T by Alexander Wang campaign video is sheer genius. How better to convey such love for the brand than by shoving a group of unsuspecting fans in a warehouse and offering them access to as much free product as they can physically get their hands on.

That’s what happened at a one-time only secret event in New York a few weeks back, which the Wang team captured on camera and just released for the world to see. Needless to say, a frenzy doesn’t even begin to explain it. Once the doors opened and the crowd dashed in, they trampled over each other to grab items off the racks, from inside boxes and even out of each other’s hands. The slow-mo catfights shown beautifully sum it up.

The inspiration for the initiative comes from Darren Stein’s 1999 dark comedy, Jawbreaker. The movie’s final prom scene, in which enraged classmates toss things at Rose McGowan and her tiara slips, is a favorite of Wang’s. Stein accordingly directed this video too, playing up to Wang’s desire to use his seasonal campaign work as a platform for experimentation (see Bon Qui Qui in last season’s for reference).

“I love reaching out directly to our audience; to have a dialog that provokes and at the same time has a sense of wit and irony,” said Wang. “Nothing is formulaic with T. This project was viral and street at the same time, which allowed us not only to communicate with our audience through different avenues, but to activate them. I liked the idea of creating a destination that’s unknown, mysterious, and fun, where people can connect.”

The result is so insane it of course looks totally staged – maybe it is. Either way, we’re all a bit jealous.

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digital snippets film Uncategorized

Digital snippets: Donna Karan, Kate Spade, Natalie Massenet, Tommy Hilfiger, Alexander Wang

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Anjelica Huston gets behind the camera for Donna Karan hosiery film (as pictured) [Telegraph Fashion]
  • Kate Spade’s digital play [WWD]
  • British fashion gets a web dynamo: Natalie Massenet [NY Times]
  • Tommy Hilfiger launches “le voyage seafarious” campaign, first ever webisode [Vogue.it]
  • T by Alexander Wang taps Bon Qui Qui for spring video [AdAge]
  • Rachel Roy opts for digital runway show [WWD]
  • Whistles launches new website [Whistles]
  • Milk Made’s top 10 Instagrams to follow for NYFW [Milk Made]
  • How Pose became the ‘Instagram of fashion’ [Mashable]
  • Here’s Net-a-Porter’s new magazine The Edit [Fashionista]
  • Pinterest’s retail problem [AdWeek]
  • Ebay in agency talks over fashion project [Campaign]
  • Seven apps perfect for fashion week (or any week) [Refinery29]
  • Branded mini-movies as China marketing tool: boom or bust? [JingDaily]
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film Uncategorized

Campaign films from Prada, Victoria, Victoria Beckham and T by Alexander Wang

There have been some great spring/summer 2012 video releases this week.

First up is Prada’s Steven Meisel campaign featuring Natasha Poly, Ymre Stiekema and Katryn Kruger. Based on a 1950s Americana-theme, it’s set in a gas station complete with retro cars, killer heels and oversized sunglasses. Thelma & Louise eat your heart out.

Prada calls it a “post-modern crossroads of new horizons and economic fulfilment, a stage set where fashion, fantasy and the promise of new discoveries collide”. The musical mash-up comes courtesy of Tobacco, Sleigh Bells, Duck and Cover, Tom Recchion, and Ariel Pink…

 

Victoria Beckham meanwhile has introduced her new diffusion line, Victoria, Victoria Beckham, with a quirky film by Quentin Jones.

The stop-motion spot sees a model darting between cute illustrations, paper cutouts and the odd nod to the feline friends featured in the collection…

 

And last but not least is that from T by Alexander Wang. It features South African hip-hop group Die Antwoord, and doubles up as a promo clip for the duo’s “Fatty Boom Boom” single from their new album, Ten$ion.

“I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” said Wang