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Spring films arrive from Lanvin, Calvin Klein and David Beckham Bodywear for H&M

It’s been a bit of a week for fashion film releases, with highlights coming in from Lanvin, Calvin Klein and H&M surrounding the spring/summer 2013 campaigns.

 

Lanvin, a firm favourite every season thanks to the genius of creative director Alber Elbaz, has unveiled a spot that seems as though it’s just focusing on the print shoot in action. The models are each seen posing in beautiful surrounds very calmly, before suddenly a Skype call comes in from Elbaz who was unable to get to New York due to Hurricane Sandy.

What follows is highly amusing commentary from him on the “sick perspective” and “beautiful lighting” of the campaign. “It’s very very poetic, very chic,” he says. “There’s something very Californian about [it]… You know I’m still at the office. I feel I’m in a dream, I feel I’m in a cloud.”

 

Calvin Klein meanwhile, followed its Super Bowl underwear spot with the rest of its spring/summer campaign. Actor Alexander Skarsgård and model Suvi Koponen both star in its film, Provocations, which sees the men’s and women’s Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans brands all brought together for the first time. There are three variations of it available: 10 minutes, 60 seconds and 30 seconds (above).

Shot on location in California by Fabien Baron of Baron + Baron, it focuses on recurring elements of fire, air and water as the pair are seen in a variety of “sleek, architectural settings to dark and mysterious milieus”.

 

And H&M roped in film director Guy Ritchie to shoot David Beckham in his first video spot for the retailer. The ad sees Beckham chasing after his family car after his bathrobe gets stuck in the door. As he runs / jumps / swims through the Beverly Hills neighbourhood he continues to lose other items of clothing remaining in just the boxers from his Bodywear line.

“David makes the perfect leading man,” said Ritchie. “For me this felt more than a campaign; it was like directing a short film.”

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McQueen’s futuristic vision carries through to new campaign film

 

When the models at Alexander McQueen came down the catwalk wearing plexiglass visors in a vision of the brand’s “beautiful future” theme, it was instantly a shoe-in for one of our favourite campaigns of the season.

Lo and behold, a film by David Sims has been released to accompany the print ads from earlier this month (shown below). Featuring Finnish model Suvi Koponen on loop removing the metallic visor, it’s a psychedelic, surreal and dramatic two-minute spot.

As phrased by Fashionologie: “Surrounded by a kaleidoscope of colour, dressed in overblown shapes, and stood on a set that looks like it was borrowed from Superman, Suvi embodies an extra-terrestrial beauty that is befitting of the visuals and the collection’s design.”

Check it out above.