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Vogue and Google launch virtual reality supermodel series

Kendall Jenner in Vogue's new virtual reality Supermodel Closets series with Google
Kendall Jenner in Vogue’s new virtual reality Supermodel Closets series with Google

US Vogue has teamed up with Google to launch a virtual reality video series called Supermodel Closets.

As per the name, it takes viewers inside the wardrobes of big name models, including Kendall Jenner and Cindy Crawford, who share stories about their favourite clothes.

In the first, Jenner provides a tour of both her closet and her fitting room, picking out boots she got from Kanye West, a new vintage Hermès bag she picked up and all manner of different outfits she’s worn to big industry events, from couture shows to the Met Gala.


The series will live on YouTube, meaning anyone can watch it (in 360 degrees), but each short film is all the more immersive using a Google Cardboard or Daydream View headset.

According to Google, this is one of the first productions to use YI HALO, which is the next generation of Jump cameras for high quality, professional VR capture. That means you can look all around as well as upwards, thanks to the up camera and 4k stereoscopic capture.

The first episode of Supermodel Closets launches today, with more to follow in the coming weeks.

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New #ilovetopshop campaign launches with Cara Delevingne

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Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today.

The British social media superstar (who hit six million followers on Instagram last week) appears in a series of 12 images shot by Alasdair McLellan and styled by Kate Phelan, as well as a behind-the-scenes film produced by Leigh Johnson.

That video (as below), was released on YouTube this morning, and features Delevingne on set as her usual quirky self; doing ‘the worm’, playing the guitar, popping balloons, dancing around, pulling silly faces and more. It also seemingly reveals that her pet rabbit Cecil – who has become famous via his own Instagram account, @cecildelevingne – was a gift from the shoot. He features with Delevingne throughout.

“I love Topshop,” she mouths on his behalf at the end, reflecting the hashtag of the campaign, #ilovetopshop.

The launch of the campaign coincides with the announcement of global expansion plans for the Topshop and Topman brands. Five new wholly-owned stores are set to open in the US over the next nine months, including in New York, San Diego, Houston, Atlanta and Washington, as well as one in Amsterdam, two in Hong Kong and new market openings in Egypt, New Zealand and Panama.

The retailer is also planning to break into Mainland China this year through a pilot online business with Shangpin, the Beijing-based fashion and luxury website, reports WWD.

This is the first time Topshop has featured a single model as its campaign face. Delevingne has already walked for the brand for a number of seasons, and featured in its famed Harlem Shake video during its autumn/winter 2013/14 Unique show, which has had over 1.6 million views on YouTube. She was also a key part of its Google-cam initiative the same season.

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Topshop launches Kate Moss video series ahead of new collection

Topshop has revealed the first in a series of videos in the run up to its new Kate Moss collection launch.

The line will hit stores on April 30 for the first time since 2010. Accordingly the retailer has teamed up with NOWNESS to tease its arrival through a total of eight films dedicated to the “supermodel, muse and designer”.

Each one will feature one of Kate’s friends and fashion contacts shot by Leigh Johnson, and providing “never before seen access to the notoriously private Kate”, as Grazia puts it.

The first, as above, stars BBC Radio 1 DJ Nick Grimshaw. Others will include Charlotte Tilbury, Amanda Harlech, Beth Ditto, Cara Delevingne, Vivienne Westwood and Natalie Massenet. That makes a total of seven, meaning the eighth may star the always-elusive Moss herself.

Here in the meantime is an additional Topshop teaser featuring the model talking about the collection from behind-the-scenes at the Topshop design studio: