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digital snippets mobile social media Uncategorized

Digital snippets: Burberry, Donna Karan, Chanel, Oscar de la Renta, Sephora

As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week.

We’ll be back in January, as previously mentioned with a very exciting update… Until then, happy holidays!

Donna_Karan_atelier_app

  • Square to announce payment trial with Burberry, its first luxury brand partner [TheNextWeb]
  • Donna Karan launches new celebrity dressing app (as pictured) [WWD]
  • Chanel strengthens digital brand experience via site relaunch [Luxury Daily]
  • Oscar de la Renta taps social media to recruit focus group [L2 Think Tank]
  • Sephora wins digital innovator award in prestige category [WWD]
  • The 20 biggest brand fails of 2012, featuring Harvey Nichols, Gap and La Redoute [AdWeek]
  • Fashion 2.0: amongst promises of a perfect fit, what fits and what doesn’t? [BoF]
  • Shopping sites open brick and mortar stores [NY Times]
  • Retail display plays product demo when customers select various items [PSFK]
  • How Stylistpick used personalisation to increase conversions by 33% [Econsultancy]
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digital snippets Uncategorized

Digital snippets: Norma Kamali, Net-a-Porter, StylistPick, Swarovski, M&S

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Norma Kamali SS12

    Norma Kamali hosts 3D video fashion show, launches website [Forbes]

  • Net-a-Porter’s autumn ads tie-in Aurasma augmented reality [WWD]
  • Celebs meet tech – Cheryl Cole collaborates with Stylistpick [TechCrunch]
  • Tommy Hilfiger finds Facebook generates most views of interactive videos [NewMediaAge]
  • Swarovski to run SCVNGR hunt in London [Mashable]