Categories
business digital snippets e-commerce film social media Startups technology

What you missed: Amazon Fashion developments, the Farfetch and JD.com deal, London’s smart street

Amazon Prime Wardrobe - Amazon Fashion
Amazon Prime Wardrobe

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • Will Amazon eat fashion? [BoF]
  • Farfetch boss hails US$397m tie-up with JD.com, says partnership will speed up luxury fashion portal’s growth in China [SCMP]
  • World’s first “smart street” launches in London [The Industry]
  • For brands, fitting rooms are the key to unlocking valuable customer data [Glossy]

BUSINESS
  • Why Walmart bought Bonobos [BoF]
  • Inside the costly fashion faux pas that was ill-fated Style.com [Telegraph]

SOCIAL MEDIA
  • Amazon Pay rolls out its first payments integration on Instagram [GeekWire]
  • Fashion retailers are reconsidering their chatbot strategies [Glossy]

MARKETING
  • The xx’s new music video is also a Calvin Klein ad [Campaign]
  • Asos praised for using ‘natural’ unretouched images of models [The Drum]
  • Has Unilever’s ambition to eradicate gender stereotyping from its own ads been successful? [The Drum]

RETAIL & E-COMMERCE
  • Why retail flagships are running aground [AdAge]
  • In the Amazon era, debating the store of the future [Glossy]
  • Amazon, now a physical retailer too, is granted an anti-showrooming patent [TechCrunch]

TECHNOLOGY
  • Why retail labs are toast [AdAge]
  • Survey: 45% of retailers plan to use AI in next 3 years [Retail Dive]
  • How L’Oréal uses virtual reality to make internal decisions at its New York HQ [Glossy]
  • Google Glass is apparently back from the dead, starts getting software updates [ArsTechnica]

START-UPS
  • Stitch Fix has hired a new CFO. An IPO probably comes next [Recode]
Categories
business e-commerce Editor's pick

Style.com folds as Condé Nast takes e-commerce to Farfetch

Style.com now automatically redirects to Farfetch after the announced partnership with Condé Nast
Style.com now automatically redirects to Farfetch after the announced partnership with Condé Nast

The big news on the content and commerce front today comes from Condé Nast and Farfetch, who have announced a strategic partnership to create a seamless editorial shopping experience.

The result will see Style.com discontinue operations effective immediately and redirect instead to Farfetch.com. There is no news as to what will happen to the 75 employees working for the site currently, nor details revealed on the terms of the deal, though Farfetch has acquired Style.com’s trademark, intellectual property and customer database.

The partnership comes following challenges for the Style.com brand to make headway as a serious e-commerce contender. It launched in the UK last autumn after several delays, and never made it to the US market. Now, Condé Nast aims to commercialise its content in a different way, by linking directly to Farfetch’s brands and boutiques around the world.

“As an early investor in Farfetch, this partnership is the next step in our evolving business relationship. It further unites two leaders in their respective sectors, combining best-in-class content with the world’s leading online luxury shopping destination,” said Jonathan Newhouse, chairman and chief executive of Condé Nast International and newly appointed board member of Farfetch.

Natalie Massenet, co-chairman of Farfetch, added: “Since 1999 I have believed in the importance of combining content and commerce in order to elevate the digital shopping experience. Content educates, entertains, and inspires purchases, which is crucial in the customer journey of discovery. We have long admired the depth, breath and sophistication of Condé Nast’s international reach and are excited for Farfetch to partner closely with Condé Nast. For the consumer this will be a joy to move from inspiration to transaction at any time and any place. And for the brands and international boutiques that have always partnered with Condé Nast this will further enhance their presence in Conde Nast’s media.”

The content-to-commerce experience will see shopping guides created by Condé Nast publications as well as the distribution of shoppable content across Condé Nast digital and social platforms. It will start with Vogue and GQ in the US, with plans for further expansion throughout the Condé Nast portfolio thereafter.

Categories
business digital snippets e-commerce Editor's pick mobile social media Startups technology

What you missed: Blockchain in fashion, the dark side of digital luxury, Alibaba on tech’s future

Blockchain fashion
Blockchain in use at Shanghai Fashion Week

The role Blockchain will play in the fashion industry is our top story this week after it was documented from a storytelling and verification perspective at Shanghai Fashion Week by Babyghost and VeChain. The opportunity for the fashion industry at large to look to embrace it for anti-counterfeiting and provenance is brought to mind.

Meanwhile, the ongoing struggle of luxury brands has been strongly documented this past week, from the positive effect Brexit has had on the likes of Burberry to a new report from Bain/Altagamma on what’s ahead. That sits alongside insight from Luca Solca, head of luxury goods at BNP Exane Paribas, on the strategic threats of digital to luxury brands.

Also worth reading this week are predictions for the future of technology from Alibaba’s Jack Ma and an interview with Apple retail chief Angela Ahrendts on turning stores into town squares. Don’t forget to also sign up for our Snapchat Masterclass before the early bird rate ends on Oct 31.


TOP STORIES
  • Blockchain technology hit Shanghai Fashion Week [Bitcoin Magazine]
  • The dark side of digital [BoF]
  • Alibaba’s Jack Ma just predicted the next 30 years of technological change [Fortune]
  • Speed, transparency and efficiency lead Blockchain’s potential for disruption [Stores]

BUSINESS
  • If not for Brexit, Burberry would be in even bigger trouble [Quartz]
  • Luxury isn’t having a very good year [NY Times]
  • 8 experts predict the 2016 holiday shopping season [Retail Dive]
  • Is the new Style.com working? [BoF]
  • MPs unanimously back motion to strip Sir Philip Green of his knighthood [The Industry]

SOCIAL MEDIA
  • Why chat may be king of the new mobile landscape [Fast Company]
  • Fashion brand All Saints uses Instagram as a sales channel [Digiday]
  • Fendi extends life of Snapchat stories with international album [Luxury Daily]
  • Here’s how brands like Nordstrom are cashing in on Snapchat’s long-awaited API [AdWeek]
  • How Nike is beating brands like Apple and Adidas at Twitter customer care [AdWeek]

RETAIL
  • Apple retail chief Angela Ahrendts on turning stores into town squares [Fortune]
  • Everlane mulling brick and mortar efforts [Retail Dive]

TECHNOLOGY
  • YOOX Net-A-Porter unveils plans for new London technology hub [Vogue]
  • Why ‘Silicon Valley Fashion Week’ is not a joke [WWD]
  • Charlotte Tilbury’s new virtual ‘magic mirror’ serves as active make-up selling tool [Forbes]
  • Shiseido partnered with Microsoft to create a make-up filter for women who telecommute [Quartz]
  • Mirror scans your face and prints the perfect make-up [PSFK]
  • Brands are testing programmatic catalogues [Glossy]

START-UPS
  • Your brilliant Kickstarter idea could be on sale in China before you’ve even finished funding it [Quartz]

UPCOMING EVENTS
Categories
business digital snippets e-commerce film social media Startups technology

What you missed: Google’s fashion week plans, Style.com opens, Tom Ford’s second movie

fashion tommy gigi carnival
Tommy Hilfiger’s carnival plans at New York Fashion Week

A few days before New York Fashion Week begins and needless to say much of the focus is on those plans – from Tommy Hilfiger’s carnival to Misha Nonoo’s Snapchat show, not to mention an update on Google that will see fashion brands curating what their search results look like pertaining to the new season.

Also hitting the headlines over the past week has been everything from M&S cutting head office jobs, Smashbox’s virtual reality campaign and our interview with Westfield’s Lindsey Thomas. Don’t forget to check out our full list of upcoming events at the bottom too…


TOP STORIES
  • This fashion week, Google gets a new look [NY Times]
  • Condé Nast’s Style.com is now open for business [The Industry]
  • Tom Ford makes comeback at Venice festival with his second movie [Reuters]
  • H&M open entries for 2nd annual innovation grant [Fashionista]

BUSINESS
  • Marks & Spencer looks to cut up to 500 jobs at London head office [The Guardian]
  • How online fashion companies use data to enhance sales [Fashion United]
  • The Blonde Salad ups the ante [BoF]

SOCIAL MEDIA
  • Innovating on Snapchat: Misha Nonoo, Ann Taylor Loft and River Island [F&M]

RETAIL
  • How the founder of Farfetch is politely reinventing the boutique for the digital age [The Telegraph]
  • One year on: How Westfield Bespoke, the retail tech space piloted in San Francisco, is winning [Forbes]

TECHNOLOGY
  • Smashbox goes behind the scenes of a photo shoot in its foray into VR [AdWeek]
  • Here’s how shoppable video will (finally) work [Venture Beat]

START-UPS
  • In-depth with Modern Meadow: the start-up bioengineering leather in a lab [Forbes]

UPCOMING EVENTS
Categories
digital snippets e-commerce social media Startups technology

Digital snippets: Ralph Lauren’s smart shirt, Apple’s fashion execs, fond farewell to DKNY and Oscar PR Girls

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech…

RalphLauren

  • Ralph Lauren is bringing its sensory ‘smartshirt’ to market for $295 [Fashionista]
  • Why has Apple been poaching fashion execs? [BoF]
  • As DKNY PR Girl and Oscar PR Girl move on, one writer mourns the death of fashion Twitter [Yahoo! Style]
  • Why Target had the only ad in Vogue’s September issue with a digital edge [Digiday]
  • The world is not enough for Net-a-Porter [The Cut]
  • Zalando is making billions by tailoring its services to European stereotypes [Quartz]
  • Macy’s tests chutes, tablets in dressing rooms to repel Amazon [Bloomberg]
  • Matches Fashion’s stylish leap from touch to touch screen [NY Times]
  • How Neiman Marcus plans to digitise [Digiday]
  • The Dandy Lab: a new menswear concept store enhanced by technology [Grey Fox]
  • Sephora joins the beauty subscription box arena [PSFK]
  • 12 months after launch: how have John Lewis’ geo-location experiments with JLab winner Localz shaped up? [The Drum]
  • Alibaba lands Macy’s as the first US department store for its online portal [Fortune]
  • Why millions in China downloaded L’Oreal’s Makeup Genius app [AdAge]
  • How robots are ushering in a new era of retail customer service [Retail Dive]
  • Will luxury smartwatches work? [BoF]
  • This infographic reveals how social and mobile impact back-to-school shoppers [AdWeek]
  • Why fashion and beauty brands love Instagram [Digiday]
  • Periscope now has 10 million users who watch 21 million minutes a day [AdWeek]
  • Can Twitter turn around its story with buy buttons? [The Street]
  • Facebook tests a digital assistant for its messaging app [Bits]
  • Style.com lifts the veil on staffing, strategy ahead of launch [WWD]
Categories
digital snippets e-commerce social media Startups technology

Digital snippets: Style.com, Etsy, The Iconic, Dezeen, DVF, Uber, Alexander McQueen

A round-up of the latest stories to know about surrounding all things fashion and tech…

dezeen-watch-store

  • What the end of Style.com means for the rest of fashion publishing [Fashionista]
  • Post IPO, Etsy CTO on its conservatively crafty tech philosophy [TechCrunch]
  • Online retailer The Iconic considers drone deliveries [AFR]
  • Old-school timepieces take a stand against the Apple Watch in humorous Dezeen campaign (as pictured) [PSFK]
  • Diane von Furstenberg and that Bruce Jenner Instagram gaffe [WWD]
  • Uber is quietly testing a massive merchant delivery program [TechCrunch]
  • Alexander McQueen explores fashion’s relationship to dance in new video campaign [Luxury Daily]
  • Reebok launches ‘Hunt the Pump’ Instagram treasure hunt [Marketing Magazine]
  • Japanese salarymen unleash their inner surfers with Quiksilver’s amazing wetsuit [Creativity]
  • Google didn’t kill Glass, it’s just making it sexier [Fast Company]
  • Nike and Under Armour look increasingly like tech companies; spending wildly to watch your every step [The Washington Post]
  • Why are major tech brands so obsessed with fashion? [i-D]
  • As technology and fashion converge, get ready for 3D-printed shoes, special parkas for smoggy days, and maybe even jeans that fit [The Atlantic]
  • Something old (bridal wear) meets the new (3D printing) [NY Times]
  • 3D-printed swimsuit’s design mimics water movement [PSFK]
  • Will drones take fashion into the future? [i-D]
  • Online fashion marketplace Poshmark raises $25 million funding round [BoF]
  • What does the ideal click and collect service look like? [Econsultancy]
  • In customer service, online-only retailers are beating out brick-and-mortar [Fashionista]
  • Refinery29 fetches $50 million investment from WPP and Scripps [AdAge]
  • WeChat publishing is changing China’s mediascape [BoF]
Categories
digital snippets e-commerce Uncategorized

Digital snippets: Debenhams, Harrods, Style.com, Target, Vanessa Bruno, J Crew

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Debenhams rewards engagement with Facebook credits [New Media Age]
  • Target takes control of its e-commerce [WWD]
  • Behind-the-scenes on Vanessa Bruno’s new campaign starring Kate Bosworth [Vogue.co.uk]
  • See Alexa Chung’s second Madewell collection: video [The Cut]
Categories
digital snippets Uncategorized

Digital snippets 08/04

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Mary-Kate and Ashley Olsen to launch personalised shopping website, StyleMint.com [The Cut]
  • Miu Miu unveils new e-store in US, Japan and across Europe [FTape]
  • Behind the scenes with the celebs in H&M’s new Fashion Against AIDS campaign [Interview]
  • Style.com to launch print edition [Adweek]
  • Twitter to offer brand pages in the same vein as Facebook [Marketing]
  • Living Social valued at $3bn after funding round [Dealbook]
Categories
Uncategorized

Digital snippets – 07/03

Dolce & Gabbana A/W 2011/12

I’ve returned from a work trip to an inbox full of digital news and launches. Here are a couple of highlights:

  • Live-streamed backstage videos and a wall of tweets at Dolce & Gabbana in Milan [Vogue.com]
  • Office celebrates launch of its first designer collaboration with PPQ with an exclusive video [Office]
  • Behind the scenes on a Uniqlo shoot with Orlando Bloom and Charlize Theron [Vogue.co.uk]
  • And not stricly speaking anything to do with digital, but an update on the Galliano story. Despite being fired from Dior following his arrest and the subsequent release of an incriminating video, his show went ahead in Paris yesterday. Reports also state the collection will go into production. [Reuters, Style.com, Vogue.co.uk]
Categories
Uncategorized

Carine Roitfeld on the future of fashion

There’s a great interview with Carine Roitfeld, post her departure as editor-in-chief of Paris Vogue, by Dirk Standen as part of the Future of Fashion series over at Style.com,

“A lot of things have changed, and when you’re working you don’t see all these things changing. But when you stop, you can see it. You have to understand the new way of working with fashion,” she said.

Inevitably, she referred to the internet…

“Everything is going so quick now with the Internet, with the blogs. It’s very important. There are two possibilities; either you go very quick to the Internet or you go to magazines and you make it like a collector’s item. [I still think] it’s very normal to have all these fashion weeks and to go to all these shows. Can you show them through movies? I don’t think this is possible. It’s very exciting to be at the runway, to hear the music, to feel the atmosphere, to feel what people like or don’t like. Even if there are too many shows—I would love if there were less shows—I think we have to live with the shows. But after, maybe there is another way to make fashion stories.”

Having said that, she was fairly pro Tom Ford’s exclusivity strategy:

“I think it was very smart of him, just 100 journalists in his shop, and he was talking about each model and he had a sense of humor, so you see a lot of people laughing, which is fun… He did totally the contrary of everyone else and he made a big buzz, a big excitement. I think it was good not to see the [clothes] afterwards immediately on the blogs. For the editors, you feel more VIP, and it makes the buzz bigger and everyone knows about the Tom Ford collection. And really nothing came out. It was very controlled.”

Read the full interview, here.