e-commerce Editor's pick technology

True Religion hits London’s Carnaby Street with tech-enabled store

true religion carnaby street

If you’re in London over the next few days, get down to Carnaby Street because True Religion, the premium Californian jeans brand, is launching its first international flagship at the same time as unveiling a new UK e-commerce site.

The company says it’s a first for Carnaby Street as it’s fully tech-enabled and will set the template for its future stores. It’s opening another one in New Orleans later this month.

The store covers only 2,505 sq ft and carries less stock than the average jeans store. Instead it uses tech to connect customers with wherever in the world the stock happens to be and (presumably) gets it to where the customer wants it pretty fast.

The True Religion staff are using iPads and there are touchscreens for customers to use so it’s really taking the omnichannel message to heart.

Sounds like it’ll be a good addition to Carnaby Street and part of the gentrification of the area. Carnaby has gone from 60s trendiness to down-at-heel tat in the 70s, to a sports shoe destination and more recently a jeans and casualwear destination too. But it’s not been known for its tech focus. Maybe this is the start of a trend.

This post first appeared on, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday

digital snippets e-commerce film mobile social media technology

Digital snippets: Apple Pay, Macy’s, Rakuten, John Lewis, Old Navy, social media ads

A round-up of the latest stories to know about surrounding all things fashion and tech…


  • The complete guide to Apple Pay, including what’s the point? [Quartz]
  • Macy’s links with Google to show mobile users what’s in stock nearby [AdAge]
  • Japan’s Rakuten e-commerce giant launches in America with fashion site [BrandChannel]
  • John Lewis eyeing Oculus Rift opportunities to unite VR and in-store experiences [The Drum]
  • Old Navy gets in on the #selfie machine [DigitalBuzzBlog]
  • Top 10 fashion films of the season [BoF]
  • Fashion brands push social media ads [WWD]
  • Inside Pinterest: the coming ad colossus that could dwarf Twitter and Facebook [Forbes]
  • Twitter to roll out its Buy button to general public in early 2015 [VentureBeat]
  • Does Oculus Rift have a future in retail? [WGSN/blogs]
  • Wonderluk’s made-to-order, 3D-printed accessories rival mass production [PSFK]
Blocks business technology

Zara adding RFID tags to all garments to enable faster stock control

Fast fashion retailer Zara is set to make its supply chain even speedier thanks to the addition of a new inventory tracking system.

The Inditex-owned store is putting radio frequency identity (RFID) tags into all of its garments, allowing them to be traced from factory to point of sale.

The initiative will improve inventory management by rapidly highlighting pieces and sizes that need restocking, reports Reuters. It will also enhance things like security and customer service – the system will make it possible to identify whether a particular item is available in a certain size or not, or whether online or a nearby store has it instead, for instance.

“[The] implementation of this next-generation technology is one of the most significant changes in how the group’s stores operate,” said Inditex chairman and chief executive Pablo Isla during the company’s annual general meeting.

He said the chip system is already in place in 700 of the company’s more than 6,300 stores (that portfolio includes other brands such as Massimo Dutti and Bershka). It will roll out to a further 500 per year from here on out, with plans for Zara specifically to have it in all stores worldwide by 2016.