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L’Oréal new showerhead reduces water waste by 70%

L'Oréal's innovative shower head
L’Oréal’s new shower head

L’Oréal is piloting a new showerhead that helps reduce water and energy consumption by almost 70% by combining innovative technology with a feature that dispenses the shampoo directly from the device.

The new showerhead, which is currently being tested at salons in the US and South Africa, aims to revolutionize water waste in the professional haircare industry. At present, a regular salon rinsing shampoo can waste up to 8 liters of water, while the new showerhead only uses 1.5 liters.

“Initial results offer great perspectives for an innovation that visibly reduces the water consumption in our daily hygiene practices,” said Laurent Attal, L’Oréal’s VP of research & innovation. “This breakthrough technology is perfectly in line with our commitments to sustainable innovation.”

According to the group, what makes the new technology so water efficient is that it is a low-flow showerhead, which breaks up the water flow while accelerating the speed of the droplets, ensuring that the water pressure is as effective as other comparable models.

L’Oréal partnered with Swiss startup Gjosa to develop this new technology, while the beauty conglomerate developed the easy-to-rinse shampoo that the device dispenses on its own.

Recently, the beauty giant has upped the ante on sustainable innovation across many geographies and sectors within beauty. In Australia, it is working with manufacturing company Avery Dennison and local waste management company Wasteflex to introduce a recycling scheme for its labels.

For more insights into how L’Oréal is approaching innovation through the lens of technology, listen to our Innovators by TheCurrent podcast episode featuring Guive Balooch, global vice president of L’Oréal’s Tech Incubator.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
business digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Macy’s buys Story, Gucci’s new flagship, AI and the future of fashion

Futuristic fashion by Tim Walker
Futuristic fashion by Tim Walker

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Macy’s buys Story concept [RetailDive]
  • Gucci plants its flag in Soho [BoF]
  • How artificial intelligence will impact the future of fashion [Vogue]
TECHNOLOGY
  • Can AI and AR turn your prospects into customers? [Inc]
  • How beauty brands like Coty and Shiseido are using voice assistants [Glossy]
  • Ticketmaster to trial facial recognition technology at live venues [Venture]
  • Verisart brings blockchain certification to the global art auction market [TechCrunch]
SUSTAINABILITY
  • Fast fashion goes green with mushrooms, lumber scraps, and algae [Bloomberg]
  • Applied DNA Sciences confirms traceability of leather [WWD]
RETAIL & E-COMMERCE
  • Walmart.com redesigns as the anti-Amazon [Co.Design]
  • Farfetch partners with Stadium Goods on sneaker hub [WWD]
  • Brandless’ pop-up is focused on community engagement rather than selling products [AdWeek]
  • China’s live-streaming fashion boom changing the way Gen Z shops [SCMP]
MARKETING & SOCIAL MEDIA
  • Inside the bitter war to bring Tupac and Michael Jackson back to life [Wired]
  • Diet Prada unmasked [BoF]
  • Instagram quietly launches payments for commerce [TechCrunch]
PRODUCT
  • Amsterdam is solving its gum litter problem by making shoes out of recycled gum [AdWeek]
  • ElektroCouture: Inside the fashion house behind Swarovski’s $60,000 light-up dress [Forbes]
BUSINESS
  • Over 400 startups are trying to become the next Warby Parker. Inside the wild race to overthrow every consumer category [Inc]
  • Prada: Making the most of its moment [BoF]
  • Alibaba’s anti-counterfeit group now has 105 brand members, including L’Oréal and Bose [TheDrum]
Categories
business Campaigns digital snippets Editor's pick film product Retail social media sustainability technology

ICYMI: Industry faces its #MeToo moment, tech hits Olympics, Vogue and Amazon Echo Look

Tom Ford - ICYMI #metoo metoo fashion week
Tom Ford

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • New York Fashion Week: industry faces its #MeToo moment [TheGuardian]
  • Can an app launch the fashion world’s #metoo reckoning? [Vanity Fair]
  • Olympic clothing designers try to beat the cold with technology [Scientific American]
  • Vogue and GQ will test content inside Amazon’s Echo Look [Digiday]
  • Can Christian Louboutin trademark red soles? An EU court says no [NY Times]
TECHNOLOGY
  • Intel unveils smart glasses that you might want to wear [Engadget]
  • Walmart’s tech incubator buys VR startup Spatialand [Reuters]
  • Opinion: Blockchain technology will make true luxury more lucrative [JingDaily]
  • JD.com and Fung align for AI development [RetailDive]
  • Asics Ventures invests in conductivity textiles [FashionUnited]
SUSTAINABILITY
  • Eileen Fisher, Columbus Consulting reveal details for sustainable design plan [WWD]
  • Primark publishes global supplier map showing all of its factories [TheIndustry]
RETAIL & E-COMMERCE
  • Target CEO: Our personal shoppers will deliver to ‘your kitchen table’ [CNBC]
  • Macy’s plans pop-ups to amplify discovery [RetailDive]
  • Malls are dying, but things remembered is still hanging on [Racked]
  • Tips from the e-commerce giant Zalando [Maize]
MARKETING
  • Benjamin Millepied directs Ansel Elgort and Kate Mara in a mesmerizing film for Rag & Bone [CreativityOnline]
  • Nike rolls out NikePlus membership benefits [WWD]
  • Asics personal trainers will kick your butt as you use its fitness app [CreativityOnline]
SOCIAL MEDIA
  • Instagram entices brands with new shopping-enabled ads [TheDrum]
  • Pinterest sees 600 million visual searches every month [VentureBeat]
  • Swarovski and KiraKira+ launch fashion week ‘brilliance’ filter [WWD]
PRODUCT
  • UA HOVR, ushering in a new chapter of sneaker tech innovation [FashNerd]
BUSINESS
  • Canada Goose craze continues as shoppers flock to new stores [BoF]
  • British designer Misha Nonoo is rewriting fashion’s playbook [FastCompany]
  • The cautionary tale of H&M and digital disruption [BoF]
  • LVMH Luxury Ventures backs Stadium Goods [WWD]
  • Tapestry shares rise after earnings beat expectations [BoF]
Categories
business digital snippets e-commerce product Retail social media technology

ICYMI: Starbucks’ blockchain rewards scheme, luxury in the age of digital Darwinism

Starbucks’ Rewards scheme
Starbucks’ Rewards scheme

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Starbucks’ Rewards scheme is part of its much bigger vision for a blockchain-backed digital currency [TheDrum]
  • Luxury in the age of digital Darwinism [McKinsey]
  • Meet fashion’s first computer-generated influencer [BoF]
  • Instagram appeal: How social media is changing product development in beauty [Digiday]
TECHNOLOGY
  • Retail spending on AI to reach $7.3B by 2022 [Retail Dive]
  • MIT scientists created accessories that change color to match your outfit [QZ]
  • The Grammys brought IBM Watson’s artificial intelligence to the red carpet [AdWeek]
  • Walmart’s new robots are loved by staff—and ignored by customers [TechnologyReview]
RETAIL & E-COMMERCE
  • Bonobos CEO Andy Dunn explains the Walmart acquisition: ‘We have a safe and permanent home’ [Glossy]
  • Personalization is a priority for retailers, but can online vendors deliver? [AdWeek]
  • H&M moves into the off-price marketplace with Afound [FashionUnited]
  • Selfridges launches world’s first in-store boxing gym [FashionNetwork]
  • Mashable and eBay team up for launch of shoppable images pilot [TheDrum]
PRODUCT
  • Adidas Boost: the sneaker technology that changed a company’s fortunes [GQ]
  • GlassesUSA.com to launch 3D printable glasses [FashionUnited]
  • Amazon just patented some creepy “Black Mirror”-esque tracking wristbands [FastCompany]
BUSINESS
  • After 15 years, eBay plans to cut off PayPal as its main payments processor [Recode]
  • Ralph Lauren is discovering how hard it is to fix a brand [Fortune]
  • H&M admits ‘mistakes’ in handling shift to online shopping [FT]
  • JD.com puts France at the heart of its internationalization strategy [FashionNetwork]
Categories
business digital snippets e-commerce product social media sustainability technology

ICYMI: Fashion themes from Davos, Bitcoin bubble, social media’s black market

The seven female co-chairs of the 2018 World Economic Forum at Davos
The seven female co-chairs of the 2018 World Economic Forum

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • 4 Davos themes fashion needs to watch [BoF]
  • Beyond the Bitcoin bubble [NY Times]
  • The follower factory: Inside social media’s black market [NY Times]
  • How box logos and the blockchain reveal our anxieties about an uncertain future [Ssense]
TECHNOLOGY
  • I got chipped: a dispatch from the frontier of wearable tech [Fast Company]
  • Sewing a mechanical future [RobotRabbi]
  • Inside the race to create an AI-powered virtual Elton John [Wired]
  • L’Oréal launches 3D AR hair color simulation app [FashionNetwork]
SUSTAINABILITY
  • The world’s most sustainable companies 2018 [Forbes]
  • Napapijri launches new form of digital manufacturing [FashionUnited]
RETAIL & E-COMMERCE
  • Prada debuts new pop-up retail project in Macau [WWD]
  • Fashion retailers in China go cashier free using facial recognition payment [Jing Daily]
  • How customers decide whether to buy from your website [HBR]
SOCIAL MEDIA
  • Inside Balmain’s digital revolution [BoF]
  • Neiman Marcus looks to associates for social media commerce [Pymnts]
PRODUCT
  • How Nike used algorithms to help design its latest running shoe [Wired]
  • Couture that combines Japanese craftsmanship with the science of space travel [CNN]
BUSINESS
  • Richemont offers €2.7 billion for full control of Yoox Net-a-Porter [BoF]
  • Asos sales soar driven by ‘exceptional’ UK performance [Retail Week]
  • Will Hedi Slimane be a blessing or a curse for Céline? [HighSnobiety]
  • Kering, Stella McCartney in talks to end partnership [BoF]
  • Abercrombie and Fitch might actually be pulling off its comeback [Glossy]
Categories
digital snippets e-commerce product Startups sustainability technology

ICYMI: L’Oréal is growing skin, Maersk’s blockchain for logistics, top tech for retail

L'Oréal is testing lab-grown reconstructed skin
L’Oréal is testing lab-grown reconstructed skin

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • L’Oréal is growing Chinese skin to test products [Bloomberg]
  • IBM partners with shipping giant Maersk to launch blockchain solution for global logistics [Bitcoinist]
  • 5 technologies transforming retail in 2018 [BoF]
TECHNOLOGY
  • Alibaba’s AI beats humans in reading test [Xinhuanet]
  • Amazon’s Alexa could start giving out opinions [RetailDive]
  • Six ways that new technology will revolutionize shopping [Wired]
SUSTAINABILITY
  • Why Nike sees social responsibility as an opportunity to innovate [Fast Company]
  • Zara, Kering, Ganni, Reformation vow to increase sustainability efforts by 2020 [TheFashionLaw]
MARKETING
  • How Kiehl’s is using text messages and AI to keep customers loyal [Glossy]
RETAIL & E-COMMERCE
  • Beauty brands are remaking the peer-to-peer sales model for a digital age [Glossy]
  • Rent the Runway to deploy self-scanning kiosks [Retail Dive]
PRODUCT
  • Adidas joins Carbon’s board as its 3D printed shoes finally drop [TechCrunch]
  • Meet designer Christopher Bevans, winner of the Woolmark Prize for Innovation [HighSnobiety]
STARTUPS
  • True Fit raises $55M to personalize clothes shopping with AI [SiliconAngle]
  • Highsnobiety secures $8.5M from Felix Capital to woo millennial males [TechCrunch]
Categories
business digital snippets e-commerce product sustainability technology

What you missed: the AR beauty revolution, voice tech, automation versus labour

Tom Ford's beauty store
Tom Ford’s beauty store

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Beauty’s augmented reality revolution: What’s real, what’s hype, what’s next [BoF]
  • Voice is about to fix our love-hate relationship with machines [Wired]
  • AI: The new battleground for brand marketing [AdWeek]
  • The world’s largest clothing maker isn’t betting on automation replacing cheap human labour [QZ]

BUSINESS
  • Target, Zara, and others have agreed to map their Chinese factories’ pollution in real time [QZ]
  • Marco Bizzari on how Gucci’s company culture fuels business success [BoF]
  • H&M readies millennial-focused ‘Nyden’ brand [RetailDive]

MARKETING
  • American Apparel’s rebrand, led by female execs, aims to be sexy without the sexism [AdWeek]
  • Why beauty brands keep investing in chatbots despite growing pains [Glossy]

RETAIL & E-COMMERCE
  • What net neutrality means for e-commerce, consumers, retail [WWD]

TECHNOLOGY
  • Try-at-home gets a tech update with sensor suits [Glossy]
  • Carmen Busquets: ‘The big luxury groups learned their lessons’ after underestimating technology [Glossy]
  • Neutrogena has made an iPhone scanner that magnifies your skin issues [TheVerge]
  • What needs to come first for VR to take off? Mass hardware adoption or compelling content? [AdWeek]

PRODUCT
  • Key sustainable textile innovations set to transform the industry in 2018 [FashionUnited]
Categories
business data digital snippets e-commerce Startups sustainability technology

What you missed: retail’s existential reckoning, Echo Dot is the Christmas best seller, bots on the rise

2017 was the year of retail’s existential reckoning
2017 was the year of retail’s existential reckoning

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the final fortnight of 2017.


TOP STORIES
  • 2017 was the year of retail’s existential reckoning [Quartz]
  • The Echo Dot was the best-selling product on all of Amazon this holiday season [TechCrunch]
  • Bots are about to get better at customer support than humans [Wired]
  • The last days of Colette [Garage]

BUSINESS
  • Retailers feel shoppers’ Christmas cheer [WSJ]
  • Jonathan Saunders steps down from DVF role [Guardian]
  • Meet Oscar Olsson, the mind behind H&M’s new brand for millennials [TheCut]
  • Reformation raises $25 million to fuel brick-and-mortar growth [BoF]
  • Clothing companies are trashing unsold merchandise instead of donating it [TheOutline]
  • With Phoebe Philo leaving Céline, what’s next? [BoF]
  • UK cotton back in production in Manchester [BBC]

MARKETING
  • Adidas brings all-star talent and tech to the table [BrandChannel]

E-COMMERCE
  • Prada launches e-commerce platform in China [Reuters]
  • The fake news of e-commerce [Racked]
  • There’s money to be made in returning e-commerce orders [LA Times]
  • What fashion brands can learn from Nike’s first six months as an Amazon partner [Glossy]
  • E-commerce company ThredUP rolls out AI-powered ‘goody boxes’ to rival discount clothing chains [AdWeek]

STORES
  • Walmart is developing a personal-shopper service for rich moms — and a store with no cashiers [Recode]
  • Sephora mastered in-store sales by investing in data and cutting-edge technology [AdWeek]

TECHNOLOGY
  • This is Magic Leap’s mixed reality headset [Engadget]
  • If the bitcoin bubble bursts, this is what will happen next [Wired]
  • Mall of America gets high-tech with chatbot and humanoid robots [Racked]
  • Ikea is stepping into virtual reality by creating a game for new store openings [AdWeek]
  • Beauty tech made major strides in 2017, and it’s only the beginning [Fashionista]

START-UPS
  • Target to buy Shipt for $550 million in challenge to Amazon [Bloomberg]
  • Meet the nanotech scientist who used her mad skills to build a better party clutch [FastCompany]
Categories
business data digital snippets e-commerce social media sustainability technology

What you missed: A new textiles economy, competing with Amazon, Patagonia vs Trump

Stella McCartney and Dame Ellen Macarthur
Stella McCartney and Dame Ellen Macarthur

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • Stella McCartney and Ellen Macarthur team up to tackle waste in fashion [The Industry]
  • A new textiles economy: Redesigning fashion’s future [Ellen Macarthur Foundation]
  • The future of retail in the age of Amazon [Fast Company]
  • Patagonia is suing the Trump administration [GQ]
  • 2017: the year of Gucci (and logos, slogans & sleeves), according to Lyst data [The Industry]

BUSINESS
  • Europe’s biggest mall owner buys Westfield for $25bn [Guardian]
  • Victoria Beckham raises $40 million in private equity investment [NY Times]
  • Amidst new optimism, emerging markets to overtake west in 2018 [BoF]
  • With Aday investment, H&M hopes to ‘leave stigma of fast fashion behind’ [Glossy]
  • Eileen Fisher makes strides towards circularity with ‘tiny factory’ [BoF]

SOCIAL MEDIA
  • Unwrapping Barneys’ holiday social media strategy [Glossy]
  • These retailers are #crushingit on social this holiday season [RetailDive]
  • Facebook is testing a way for brands to send mass messages via Messenger [AdWeek]

MARKETING
  • Luxury brands embrace experiential marketing to stay relevant [Skift]

RETAIL & E-COMMERCE
  • eBay now lets you start shopping with a Google Assistant smart speaker and finish on your phone [VentureBeat]
  • Death of retail? 2017 was all about the empire of luxury e-tail [NY Times]
  • Céline enters e-commerce with release of French site [WWD]
  • Everlane is opening its first stores, after years of swearing it wouldn’t [Washington Post]
  • Fruit of the Loom tries on subscription underwear [Bloomberg]

TECHNOLOGY
  • Online e-commerce giants get personal [BoF]
  • Rebecca Minkoff uses VR for planning stores [Glossy]
  • The new Reformation store is a real-life Clueless closet [TheCut]
  • BoF and Google partner on artificial intelligence experiment [BoF]
  • Facial recognition is tracking customers as they shop in stores, tech company says [CNBC]

PRODUCT
  • These were 2017’s wildest innovations in clothing technology [HighSnobiety]
  • Trending: algae, ocean plastics pave the way for more sustainable consumer products [Sustainable Brands]
  • This natural liquid silk is starting to replace oil-based plastic [Fast Company]
Categories
business digital snippets e-commerce film mobile product social media sustainability technology

What you missed: Warby Parker’s face mapping, Black Friday plans, Amazon Go is ready to go

Warby Parker's face mapping
Warby Parker’s face mapping

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Warby Parker’s app is cleverly using the iPhone X’s face mapping to recommend glasses [TheVerge]
  • Why REI and Modcloth will close on Black Friday, and prosper [RetailDive]
  • Amazon’s cashierless store is almost ready for prime time [Bloomberg]
  • The industry remembers Azzedine Alaïa [BoF]
  • Tech titans José Neves and Ian Rogers on the future of luxury fashion [Evening Standard]

BUSINESS
  • Shoppers expected to spend £10bn during Black Friday bonanza [TheIndustry]
  • Stitch Fix’s highly anticipated IPO was ¯_(?)_/¯ [QZ]
  • Farfetch losses grow despite skyrocketing revenue [Retail Gazette]
  • Will the year of ‘the drop’ change fashion forever? [Fashionista]
  • Is the second wave of sustainability finally here? [Refinery29]

SOCIAL MEDIA
  • Inside Snapchat’s battle to win back its momentum [BoF]

MARKETING
  • Australian department store tells the sweet Christmas tale of an expat gingerbread man [AdWeek]
  • Keira Knightley sings in French for Chanel Coco Crush campaign [The Impression]

RETAIL & E-COMMERCE
  • Amazon’s last mile [Gizmodo]
  • Amazon could be worth $1 trillion in 2018 [RetailDive]
  • Spotify expands merch to beauty products [TechCrunch]
  • Rituals is overhauling its app to compete with the likes of Amazon, but it’s treading carefully [TheDrum]

TECHNOLOGY
  • Alibaba’s AI fashion consultant helps achieve record-setting sales [MIT Technology Review]
  • Poshmark builds a styling tool for Amazon’s Alexa powered devices [Internet Retailer]
  • How brands and start-ups are using AI to help you get dressed [Fashionista]
  • Vogue US partners with Apple on augmented reality feature [BoF]

PRODUCT
  • Fashion’s interest in alternative fabrics keeps growing [NY Times]