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ICYMI: Balenciaga’s futuristic show, Nike as the biggest fashion brand, robots to beat US tariffs

Balenciaga's SS19 Show
Balenciaga’s SS19 Show

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Back to the future: a futuristic theme was present at Balenciaga’s spring/summer 2019 show [Vogue]
  • “The vibe of the times”: How Nike became the biggest fashion brand in the world [GQ]
  • Hong Kong shirtmaker Esquel turns to robots to beat US tariffs [SCMP]
  • Can Paris grow its fashion-tech game? [BoF]
TECHNOLOGY
  • How biotechnology is reshaping fashion [BoF]
  • Walmart requires suppliers to use traceability system for leafy greens [Supermarket News]
  • You know nothing AI, that’s why you’re bad at conversation [The Next Web]
  • EasyJet tool lets people use photos to search for flights [Digiday]
SUSTAINABILITY & PURPOSE
  • Germanier unveils sustainable Christian Louboutin collaboration [WWD]
  • Patagonia uses recycled wool for ‘woolyester’ fleece [Apparel Insider]
  • ‘Sustainability means nothing’: How atelier Repairs’ Maurizio Donadi approaches responsible fashion [Glossy]
RETAIL & E-COMMERCE
  • Finnish department store launches gender-neutral floor [FashionUnited]
  • Inside the J. Crew-Universal Standard collaboration [RetailDive]
MARKETING & SOCIAL MEDIA
  • Gap chatbot enlists ‘wear testers’ for men’s athleisure line [MobileMarketer]
  • MyTheresa and Miu Miu celebrate women’s empowerment with playful Rebel, Rebel film [FashionUnited]
BUSINESS
  • Michael Kors acquires Versace [Fashionista]
  • Converse is ready to rebound after a streak of struggles [FootwearNews]
  • Next beats UK heat as it raises full-year profit outlook [Bloomberg]
  • Chanel acquires Orlebar Brown [BoF]
  • Investors are pouring millions (and millions) of dollars into streetwear startups [Fashionista]
CULTURE
  • Kim Jones thinks it’s time to retire the term “streetwear”  [Highsnobiety]
  • Why companies like Bumble and 7-Eleven are trying to sell you skin care and makeup [Vox]
  • Instagrammable pop-ups are everywhere. What does that mean for art? [Vox]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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alice + olivia host yacht sleepover with Booking.com

alice + olivia
alice + olivia

alice + olivia is teaming up with Booking.com to create an immersive branded space on top of a 74-foot yacht during New York Fashion Week, in a bid to reflect the collection’s enchantment with traveling.

The Booking.com-sponsored experience, promoting the brand’s S/S19 collection, will also offer fans the opportunity to book an exclusive night’s stay at the same vessel.

According to the label’s CEO and creative director Stacey Bendet, the collection, “Passport to wonderland”, as well as the collaboration with the travel booking site, was inspired by her love of travel.

“I wanted the collection and experience to reflect the women of the world and the vibrant countries and cultures they represent; the prints, patterns and colors from each destination continue to inspire me,” comments Bendet. “Through this partnership with Booking.com, I’m excited to merge the world of travel with fashion, to highlight the influence fashion has on travel and vice versa.”

The experience will begin on September 11 when fashion guests board the vessel, which has been named the “Wonderland fashion yacht”. Guests will be transported up the Hudson River to Pier59, the venue that will host the presentation.

The immersive space will transport guests to coveted holiday locations such as Paris, Morocco and the English countryside, inspired by destinations that can be booked on the travel site.

alice + olivia x Booking.com
alice + olivia x Booking.com

Additionally between September 5-7, Booking.com will enable three consumers to book for sleepovers on the two-bedroom yatch for $59 a night. Each day will include a perk, such as tickets for the upcoming alice + olivia show on night one, as well as alice + olivia shopping experiences on September 12 and 13.

The partnership developed from the fashion label’s approach to drawing inspiration from travel, as well as the mindset that fashion itself inspires confidence in travelers when exploring new locations.  According to research by Booking.com, 57% of respondents cite they plan their travels based on where they can shop, while 42% of travelers feel compelled to make changes in their personal style after being on vacation, inspired by local shops and the people.

“Fashion plays a big part in our customers planning and preparations for their vacations all around the world. We are excited to embrace the confidence and joy that fashion brings them through our partnership with alice + olivia,” said Gillian Tans, CEO of Booking.com. “This New York Fashion Week activation celebrates the best way to experience fashion and travel with the ultimate New York fashion experience in a cool and unique place to stay.”

How are you thinking about innovation? We’re all about helping you build innovative integrations and experiences. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.