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What you missed: Browns’ new tech store, Gucci’s millennial advisors, Amazon’s fashion gap

The new Browns concept store in east London
The new Browns concept store in east London

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • Browns opens a nomadic concept (tech) store in London’s Shoreditch [Wallpaper]
  • Gucci has a “shadow committee” of millennial advisors [QZ]
  • Amazon ‘still has a long way to go’ in conquering fashion market, says report [BoF]
  • Alibaba’s 11.11 shopping festival is ready for its biggest global event [BrandChannel]
  • Opinion: What’s wrong with fashion’s sustainability strategy [Glossy]
  • ‘Terry Richardson is just the tip of the iceberg’ [NY Times]

BUSINESS
  • Hilfiger says making clothes in America remains unrealistic [Bloomberg]
  • H&M denies burning good, unsold product [Racked]
  • Greenpeace on why fashion is at a crossroads [FashionUnited]
  • Vogue and Vice are starting a new website together [Jezebel]

SOCIAL MEDIA
  • You can now PayPal friends in Messenger and get help via chat [TechCrunch]
  • WeChat is becoming a sales tool for luxury brand sales associates [Jing Daily]
  • Snap’s misfire on Spectacles [The Information]

MARKETING
  • Sephora cast its own store employees for its most diverse campaign yet [Racked]
  • Selena Gomez is party-ready in Coach’s glitzy holiday ad campaign [Fashionista]
  • Net-a-Porter and Mr Porter unveil “Party with the Porters” holiday campaign [TheIndustry]
  • The land of Fenty: The Rihanna masterclass in brand-building [BrandChannel]
  • Why visceral storytelling is the next brand-building territory [LeanLuxe]

RETAIL & E-COMMERCE
  • Take a look at Apple’s first ‘Town Square,’ its most beautiful retail store yet [TechCrunch]
  • Now Amazon wants to leave a package inside your house [Marketplace]
  • The most successful e-commerce brands build for mainstream America, not Silicon Valley [Recode]
  • Hudson’s Bay to sell Lord & Taylor Fifth Avenue store to WeWork [RetailDive]

TECHNOLOGY
  • Target.com rolls out augmented reality experience for smartphones [StarTribune]
  • The Under Armour ArmourBox: Subscription gear handpicked by an AI [BrandChannel]
  • Walmart’s Store No. 8 showcases the future of VR [RetailDive]
  • Nike’s focus on robotics threatens Asia’s low-cost workforce [CNBC]
  • Wal-Mart’s new robots scan shelves to restock items faster [Reuters]

START-UPS
  • How Stitch Fix’s data-driven styling could boost its IPO value [Bloomberg]
  • Harvey Nichols partners with Bink on “Payment Linked Loyalty” [TheIndustry]
Categories
social media technology

Snapchat Snapbots land at London’s Westfield centres

Snapbots land at Westfield
Snapbots land at Westfield

Westfield has teamed up with Snap Inc to sell its coveted Spectacles via the Snapbot vending machines in London this summer.

The Westfield London and Westfield Stratford City shopping centres both now have the bright yellow machines installed, selling the augmented reality glasses to shoppers for £129.

As per earlier launches with Westfield in the US, users are encouraged to share their perspective of the experience via Snapchat itself. The Snapbots also have a built-in camera on the front of them so users can virtually try on varying colour options of the Spectacles – much like they can with Snapchat’s own AR lenses in app.

Westfield’s director of operations, Paul Buttigieg, said: “Spectacles are a pioneering way to share experiences, from foodie snaps to outfit shots and experiential videos, and we’re delighted that these moments can be streamed live from Westfield. This is another example of Westfield partnering with premium brands to create experiences in our centres.”

There is also a digital media campaign from Snap Inc on display in the Westfield centres in a bid to invite users to find the Snapbots; an initiative that carries over to social media.

Snap Inc’s Spectacles won three gold medals at the Cannes Lions awards in June 2017, for product and design, as well as other awards for UX interface and user journey.

The company itself is otherwise experiencing somewhat of a tough period as it struggles with missed revenue target and stagnant user growth. In spite of that, it is pushing its engagement stats particularly, showing that Snapchatters spend an average of over 30 minutes a day in the app, visiting it more than 18 times in the same timeframe. According to statistics from October 2016, there are also now 10 million daily Snapchatters in the UK, 77% of which are over the age of 17.

Categories
business digital snippets e-commerce film social media sustainability technology

What you missed: Amazon didn’t kill Macy’s, Alibaba’s anti-counterfeiting bid, LVMH on sustainability

Macy's Amazon
Who really killed Macy’s?

So is Amazon the big threat to retail, or do retailers really have themselves to blame? There’s a great piece from Recode exploring the longer-term demise of Macy’s. No surprise to also see Neiman Marcus’ IPO has been stalled given current market conditions. The Limited is another US store announcing its closure over the past week.

Meanwhile, other big news to know about include a bid to fight counterfeit goods on Alibaba, PETA aiming to disrupt LVMH from the inside (as well as a separate piece on how LVMH is making luxury more sustainable), and yet more advertising updates on both Instagram and Snapchat. If you haven’t seen it, don’t forget to also check out our list of the 8 top tech trends for fashion and luxury retail in 2017.


TOP STORIES
  • Amazon didn’t kill Macy’s. Macy’s did [Recode]
  • Alibaba forms anti-counterfeiting alliance with Louis Vuitton, Swarovski and others [WWD]
  • Bernard Arnault meets with President-Elect Donald Trump [WWD]
  • What happens when beauty, health and wellness products move from standardised to personalised? [Loose Threads]
  • These stores smell money inside your brain [Bloomberg]

BUSINESS
  • Neiman Marcus IPO will stay on the shelf [Bloomberg]
  • PETA is now a Louis Vuitton shareholder [Fashionista]
  • An inside view of how LVMH makes luxury more sustainable [HBR]
  • Diane von Furstenberg debuts hip new logo, website ahead of fashion month [Fashionista]
  • Expect experimental evolution, not revolution, at Valentino [BoF]
  • Jimmy Choo co-founder goes stiletto-first into the digital future [Fast Company]
  • Lessons learned from Neil Blumenthal, the co-founder and co-CEO of Warby Parker [AlleyWatch]

SOCIAL MEDIA
  • Asos, Nike and Airbnb first to use Instagram Stories’ new ad formats [The Drum]
  • Snapchat is about to get a major redesign – including search bar [Mashable]
  • L’Oréal Paris brought Snapchat Spectacles to the red carpet for the Golden Globes [Digiday]

MARKETING
  • Sephora is ramping up its mission to empower women in 2017 via sustainability and technology [Fashionista]
  • Nike Women got FKA Twigs to creative direct this mesmerising new ad [AdWeek]
  • Film student’s emotional Adidas ad goes viral as viewers urge the brand to take notice [The Drum]
  • Chopard explains etiquette for 21st-century man in whimsical vignettes [Luxury Daily]

RETAIL
  • The Limited officially closes all stores, moves online [Retail Dive]
  • Matches CEO: Customers want speed and convenience [CNBC]
  • Lush evolves digital offerings to better connect with consumers [Glossy]
  • Kohl’s continued digital innovation drives loyalty [RIS News]

TECHNOLOGY
  • From gimmick to game-changer: How virtual reality will alter the fashion industry [Glossy]
  • Tanvas’ haptic feedback system lets you feel texture on a touchscreen [The Verge]
Categories
business digital snippets e-commerce mobile social media technology

What you missed: personalised retail, AR in Covent Garden, what went wrong for Nasty Gal

augmented reality
Augmented reality in Covent Garden

As we move ever closer to the end of the year, there are lots of forward-looking stories coming out, speculating around what the future of the industry might look like. Perhaps unsurprisingly, personalisation and machine learning are popping up time and again. A must-read this week is the perspective from Benedict Evans on what sensors in cameras everywhere means for data, retail, fashion trends and more.

Also worth taking a look at is the augmented reality that’s taken over Covent Garden, how adidas is taking inspiration from Uber in its latest m-commerce app, and insights on the rise and fall of both Nasty Gal and Karmaloop.

Don’t forget our Snapchat Masterclass takes place in London tomorrow (November 22) – just three tickets left for anyone looking to take advantage of our last minute 20% off offer using code “community”.


TOP STORIES
  • Sir Stuart Rose, chairman of Dressipi: The next revolution in retail is data-based, personalised services, and the UK is at the vanguard [City AM]
  • ForerunnerVC on tailoring investments to the new reality of retail [Medium]
  • Covent Garden becomes world’s first augmented reality shopping destination [The Industry]
  • How Adidas’ m-commerce app takes inspiration from Uber to go beyond influencers [The Drum]
  • Benedict Evans on cameras, e-commerce and machine learning [Benedict Evans]

BUSINESS
  • Nasty Gal: What went wrong? [BoF]
  • What the hell happened to Karmaloop? The rise and record-breaking fall of the pioneering e-commerce clothing site [Complex]

SOCIAL MEDIA
  • What WeChat teaches about the future of social commerce [AdAge]
  • How 5 brands are testing Instagram’s new shopping feature [Glossy]
  • 6 examples of how marketers are using Snap Inc’s Spectacles [AdWeek]
  • Snapchat parent files for $25 billion IPO [WSJ]

RETAIL
  • WAH Nails to open “salon of the future” in Soho [The Industry]
  • How predictive AI will change shopping [HBR]
  • The Marks & Spencer brand needs an experiential makeover to win back consumers [The Drum]
  • How luxury retailers are navigating Black Friday [Glossy]

TECHNOLOGY
  • Apple considers wearables expansion with digital glasses [Bloomberg]
  • Reebok brings jobs to America, along with 3D printing innovation [BrandChannel]
  • Virtual reality takes fans inside the world of watches [NY Times]
  • 11 exciting new materials designers should watch [Co.Design]

UPCOMING EVENTS