Categories
data e-commerce Editor's pick mobile social media sustainability technology

2017: A designer meets digital year in review

Chanel's spacecraft at Paris Fashion Week (Image: Vogue Paris) - space technology - space race
Chanel’s spacecraft at Paris Fashion Week (Image: Vogue Paris)

It’s always interesting looking back at the most-read stories on the site for the year – a hugely indicative view on what the big subjects have been and the direction of travel accordingly for the industry.

This year – while we’ve been living a particularly tough time for retail, with multiple bankruptcies and ongoing store closures – the lens through which we report, has only been a positive one.

There’s been a big focus on sustainability for instance, from new bioengineered materials actually hitting at a commercial level, through to the role blockchain can play in enabling greater transparency.

Artificial intelligence has also been a particularly pertinent subject – ranging from the impact it’s having on personalisation, to the future of automated stores and the role of voice technology.

On the subject of the future, our ongoing fascination with space travel hit fever pitch this year too – as a society at large, and within the fashion industry itself once more – which was reflected in our long-read on the future branding opportunity that lies in spacesuits.

On top of that in our 10 most popular stories on Fashion & Mash this year was a look at augmented reality, the evolving view on the store of the future and the way in which Instagram Stories is being used.

Enjoy!

Categories
Editor's pick product technology

Fashion’s space race: Why the spacesuit is a huge future branding opportunity for designers

Chanel's spacecraft at Paris Fashion Week (Image: Vogue Paris) - space technology - space race
Chanel’s spacecraft at Paris Fashion Week (Image: Vogue Paris)

Space travel has long been a source of inspiration to the fashion industry. When the space race between the Soviet Union and the US was underway in the 1960s, it influenced designers including Paco Rabanne, Courrèges and Pierre Cardin into all manner of both sculptural and streamlined looks.

High fashion houses since have regularly referenced everything and anything related to the galaxy, the fantasy of its contents and the way in which we could navigate it.

One giant leap to modern day and little has changed. This time around it’s the likes of Chanel and Gucci taking their cues directly from exploring our solar system and beyond.

In March 2017, the former went so far as to showcase a rocket (as above) complete with mock launch during Paris Fashion Week, while astronaut prints and lashings of metallic looks took to the runway alongside. The latter then followed up on its otherworldly Milan show with a campaign film featuring everything from UFOs to multiple Star Trek references just last month.

Accessories brand Coach, meanwhile, recently unveiled a limited edition capsule collection of NASA-themed pieces, including handbags, purses and sweatshirts. Said creative director, Stuart Vevers, at the time: “The collection is very nostalgic. There’s something about the time of the space program that just gives this feeling of possibility. The space references, rockets, and planets are symbolic of a moment of ultimate American optimism and togetherness.”

In today’s political environment, that feeling of hope may be particularly sought after once more, but the renewed interest in space goes beyond just nostalgia. Head over to Forbes to read all about the space travel on the horizon fuelled by private companies, and what that means for designers in terms of potential branding opportunities as the spacesuit for Elon Musk’s SpaceX is revealed.