A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.
TOP STORIES
- Clienteling takes fashion retailers directly to shoppers (WWD)
- What it means to be a Gen Z beauty brand today (NYT)
- How to salvage back-to-school season (BoF)
SUSTAINABILITY & PURPOSE
- Who’s wearing vinyl pants in the quarantine? How the pandemic could kill fashion trends for good (Fast Company)
- Tiffany & Co. now offers a complete lens into diamonds’ origins (WWD)
- Is sustainable loungewear the future of fashion? (Refinery29)
- Selfridges launches Project Earth sustainability program (TheIndustry.Fashion)
RETAIL & COMMERCE
- Pre-orders are becoming a popular tool for fashion brands. But are they a good idea? (BoF)
- Store innovations: which store tech makes business sense now? (Fashion United)
- Here is the only good pricing strategy for luxury brands (Jing Daily)
- How turning malls into fulfillment centers can reshape towns (Modern Retail)
- Amazon, DIY and fitness rule in pandemic-related spending (WWD)
MARKETING & SOCIAL MEDIA
- Hoke One One opens virtual pop-up shop with Snapchat AR (Retail Dive)
- Why growth marketing will help retailers stay afloat (WWD)
- Instagram to launch QR code feature allowing shoppers to connect with retailers’ profiles (TheIndustry.Fashion)
- Luxury faces up to US-China tech wars (Vogue Business)
PRODUCT
- Burberry launches range of reusable and sustainable face masks in iconic checkprint (Independent)
- Pat McGrath Labs announces Supreme collaboration (WWD)
- Adidas collaborates with Noah NYC on recycled collection (Fashion United)
BUSINESS
- Inside the corporate responsibility strategies shaping PVH (BoF)
- Payless relaunches online, with plans for hundreds of stores (Retail Dive)
- When the mall owns the retailer (Retail Dive)
- Inside Henkel’s digital ambitions (Glossy)
- Walmart’s focus shifts to retention as ecommerce grows 97% (Modern Retail)
- Sephora’s Jean-André Rougeot reveals is strategic vision (WWD)
CULTURE
- Why counterfeit beauty products are booming amid Covid-19 (Vogue Business)
- What China’s affluent consumers want post-COVID-19 (Jing Daily)
- The pandemic changed the way people live. How can fashion adapt? (BoF)