Tag: social commerce

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Moncler sustainability goals, Burberry uses gaming technology, Allbirds launches apparel

LOS ANGELES

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Luxury’s coronavirus recovery: Who’s ahead and who’s behind (BoF)
  • Fashion’s pivot to e-commerce and the future (WWD)
SUSTAINABILITY & PURPOSE
  • Sustainability, transparency are “do or die” for fashion (WWD)
  • Moncler close to carbon neutral goal (Vogue Business)
  • Ace and Tate launches recycled programme on Depop (Fashion United)
  • UGG unveils long-term sustainability commitments (Fashion United)
RETAIL & COMMERCE
  • How to tap into the world’s largest online shopping festival (BoF)
  • Whatsapp introduces in-app purchases (TheIndustry.Fashion)
  • Burberry is using gaming technology to streamline design process (Fashion United)
  • Designing the store of the future (WWD)
MARKETING & SOCIAL MEDIA
  • Live stream shopping, social selling help evolve retail industry (WWD)
  • New ways of marketing luxury in China (Jing Daily)
  • Affordable beauty brands are finding fame on TikTok. What’s next? (Vogue Business)
  • Selling fashion on instagram: expectation vs reality (BoF)
PRODUCT
  • Allbirds launches apparel with sustainable essentials collection (WWD)
  • Fashion makes people with disabilities feel invisible. This designer wants them to stand out (Fast Company)

BUSINESS

  • How Kohl’s intends to “reignite” its women’s business (WWD)
  • ThredUp confidentially files for IPO (Reuters)
  • Bulgari focuses on local customers as Covid wipes out tourism (Bloomberg)
  • Global crisis is not stopping Stone Island’s expansion (WWD)
  • Ferregamo family explore selling minority stake of business (Reuters)
  • Adidas reportedly mulling sale of Reebok (Fashion United)

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business Campaigns data digital snippets e-commerce Editor's pick mobile product Retail social media sustainability technology

5G and digital fashion, Miu Miu’s sustainable collection, IKEA enters resale

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • How fashion brands are preparing for lockdown 2.0 (BoF)
  • Retailers brace for more pandemic trouble (Retail Dive)
SUSTAINABILITY & PURPOSE
  • Tommy x Mercedes capsule zeroes in on sustainability (WWD)
  • Selfridges launches sustainability focused Christmas shop (TheIndustry.Fashion)
  • Long snubbed, secondhand luxury catches on in the Middle East (Vogue Business)
  • The sustainability goals Chanel, Kering and H&M could all agree on (BoF)
RETAIL & COMMERCE
  • How 5G will change AR and digital fashion (Vogue Business)
  • How digital beauty brands make wholesale work (BoF)
  • How small retailers are doing Amazon Prime Day amid pandemic (CNBC)
  • The pre-order model: why it’s working (Vogue Business)
  • Who you need to hire for te e-commerce boom (BoF)
  • Amazon’s AR app turns boxes into shareable AR experiences (WWD)
MARKETING & SOCIAL MEDIA
  • In the age of COVID-19, social media proves a savior for sales (WWD)
  • Allure designs holiday shopping issue around virtual try-on experiences (Retail Dive)
  • Why luxury brands are desperate for digital desire (Jing Daily)
  • What does winning a post-COVID marketing plan look like? (BoF)
PRODUCT
  • Banana Republic re-releases necklace to honor Ruth Bader Ginsburg (Fashion United)
  • Miu Miu launches upcycled collection (WWD)
  • Hyundai just released a sustainable fashion collection (Fast Company)

BUSINESS

  • Kohl’s pivots in the pandemic (WWD)
  • Fate of formal fashion hangs by a thread (Reuters)
  • Shiseido’s Carol Zhou builds on innovating beauty (Jing Daily)
  • IKEA just entered the resale game (HighSnobiety)
  • Will Amazon luxury stores really attract high-end shoppers? (SCMP)
  • John Lewis outlines five-year digital heavy strategy (Fashion United)
CULTURE
  • Creativity is dead, long live curation (HighSnobiety)
  • Is it streetwear or is it art? (NYT)
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business Campaigns data digital snippets e-commerce Editor's pick product Retail social media sustainability technology

Gucci goes into resale, future of fashion week, Burberry and IBM collab

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • The pros and cons of virtual showrooms (BoF)
  • Department stores’ decade of decline (Retail Dive)
SUSTAINABILITY & PURPOSE
  • Burberry, IBM interns collab on product tracing system (WWD)
  • H&M launches the first and only-in-store recycling machine (Fashion United)
  • How the climate crisis is reshaping luxury (BoF)
  • How Tommy Hilfiger is working toward a more sustainable and inclusive fashion industry (Fast Company)
RETAIL & COMMERCE
  • Has the Gen Z gender neutral-store arrived? (Vogue Business)
  • H&M launches virtual assistant, live chat with Google services (Retail Dive)
  • Browns introduces new services, from fitness to hypnotherapy (WWD)
  • David’s Bridal debut AR, 3D dress shopping (Retail Dive)
  • Why Gucci is getting into resale (BoF)
  • Will luxury players embrace China’s D2C’s revolution? (Jing Daily)
MARKETING & SOCIAL MEDIA
  • Will beauty’s TikTok love affair last? (BoF)
  • Party City tapped by Nextdoor for Halloween AR ‘treat map’ (Retail Dive)
  • Instagram expands shoppable beauty commerce for IGTV and Reels (Glossy)
PRODUCT

BUSINESS

  • Levi’s returns to profitability (WWD)
  • Arnault buys influence through media deals in France (Bloomberg)
  • Should luxury build resale into its business model? (BoF)
  • Rent The Runway CEO discusses how coronavirus impacted business (WWD)
CULTURE
  • The future of fashion week? Look to Shanghai (Vogue Business)
  • What will consumers really want to wear come spring? (WWD)
  • Petwear: the emerging marketing in the fashion industry (Fashion United)
Categories
business Campaigns data digital snippets e-commerce Editor's pick mobile product Retail social media sustainability technology

Nordstrom bans fur and exotic skin, Levi’s new retail store, Poshmark plans IPO

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Can a new mall make it in 2020? (BoF)
  • Holiday hurdles: what retailers are up against (WWD)
SUSTAINABILITY & PURPOSE
  • Stella McCartney dishes the dirt on farming and its planetary impact (WWD)
  • Approaching sustainability as a mass-market retailer (Fashionista)
  • Asos debuts 29-piece ‘circular fashion’ collection for fall (WWD)
  • Nordstrom announces new ban on fur and exotic animal skins (Fashion United)
RETAIL & COMMERCE
  • Brits to avoid in-store shopping this Christmas (Fashion United)
  • Amazon’s new palm recognition biometric device lets you pay without touching (Fast Company)
  • Online shopping as you know it is about to change, enter The List (HighSnobiety)
  • Inside Levi’s new ‘NextGen’ retail store (Vogue Business)
  • Are online marketplaces the new department stores? (BoF)
  • 3 critical steps luxury brands must take to rebound from COVID-19 (Jing Daily)
MARKETING & SOCIAL MEDIA
  • Christian Louboutin plunges into gaming world for Paris Fashion Week (WWD)
  • How not to be a boring direct-to-consumer brand (BoF)
  • Air Jordan release shoppable sportswear for Snapchat’s bitmoji avatars (Retail Dive)
  • Prada experimented with a new digital fashion show format. Did it work? (BoF)
PRODUCT
  • Aesop to collaborate with Raeburn on ‘closing the loop’ (Fashion United)
  • Walmart tries again in apparel with new private label (Retail Dive)
  • Lane Crawford celebrates 170th anniversary with 7 exclusives (WWD)
BUSINESS
  • Altuzzara to sell on Amazon’s luxury stores (WWD)
  • H&M to close hundreds of stores as online shift accelerates (Reuters)
  • Poshmark plans IPO (Retail Dive)
  • How PVH is positioning itself for fashion’s new normal (BoF)
  • Why American Eagle is the last mall brand standing (Fast Company)
CULTURE
  • Coronavirus is rewiring the symbiotic relationship between brands and media (BoF)
  • Paris museum to exhibit first introspective of Gabrielle Chanel (Fashion United)
Categories
business data digital snippets e-commerce Editor's pick mobile product Retail social media Startups sustainability technology

Future of pop-ups, preparing for holiday, Eileen Fisher and West Elm collaborate

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Fashion’s new playground: Esports and gaming (Vogue Business)
  • Retail is ‘scrambling’ to keep up with accelerated disruption in the COVID-19 era (Retail Dive)
  • How to prepare for the toughest holiday season ever (BoF)
SUSTAINABILITY & PURPOSE
  • Fashion is hurting biodiversity. New guidelines could help.  (Vogue Business)
  • Fashion Positive launches industry’s first circular materials guidelines (WWD)
  • Alexander McQueen launches MCQ, a blockchain-powered creative platform (HighSnobiety)
  • How mobile technology can encourage sustainability (Environment Journal)
RETAIL & COMMERCE
  • Is pre-sale the future of luxury retail? (WWD)
  • Popup power: why short-term stores are set to thrive (Vogue Business)
  • John Lewis launches virtual queuing system trial (TheIndustry.Fashion)
  • The case for opening a new store right now (BoF)
  • Even as the pandemic persists, the future of retail is not locked down (WWD)
  • Tmall Luxury unveils new features to connect brands with Gen Z (Retail Dive)
MARKETING & SOCIAL MEDIA
  • TikTok unveils first shoppable livestream with Ntwrk (Retail Dive)
  • 4 post-COVID marketing tips that will save luxury brands in China (Jing Daily)
  • The “Gucci Model Challenge” is taking over TikTok (Teen Vogue)
  • How Summer Fridays pivoted its marketing due to Covid-19 (Glossy)
PRODUCT
  • Disney Store launches clothing recycled from Walt Disney World plastic bottles (TheIndustry.Fashion)
  • Eileen Fisher, West Elm launch sustainable home line using denim discards (WWD)
  • Reiss launches new “Luxe Leisure” collection to answer to the “new normal” (TheIndustry.Fashion)
BUSINESS
  • Walmart sells two more ecommerce brands in digital reshuffle (Bloomberg)
  • Ulta Beauty says makeup category ‘challenged’ amid coronavirus (WWD)
  • How Sephora prepped for an ecommerce onslaught (Retail Dive)
  • Why aren’t more Chinese department stores going bankrupt? (BoF)
  • Alibaba wants American brands. The same ones as Amazon (Vogue Business)
  • Amazon says forging ahead with luxury platform (WWD)
CULTURE
  • Why Gen Y & Z continue shopping despite crisis (Fashion United)
  • When controversy hits in China, luxury brands bank on short attention spans (Jing Daily)
  • How Yeti beat streetwear at the business of making things…cool (High Snobiety)

 

 

Categories
business Campaigns data digital snippets e-commerce Editor's pick product Retail social media Startups sustainability technology

Contactless payment adoption, US WeChat ban, beauty trends during Covid-19

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Relationship goals: luxury retail and technology make a perfect combo for customer (Forbes)
  • Retailers on the store of the future: Uncertainty is the biggest challenge (Glossy)
  • Will COVID-19 change fashion shows forever? (BoF)
SUSTAINABILITY & PURPOSE
  • How the pandemic is hurting progressive manufacturing (Vogue Business)
  • The future of fashion is in biomaterials and circularity (Sustainable Brands)
  • Ecommerce is saving fashion but destroying the planet (BoF)
  • Covid-19 chaos or not, consumers want brands to have purpose (Sourcing Journal)
RETAIL & COMMERCE
  • How convenience store chains like Circle K and 7-eleven are morphing in the COVID-19 era (Fast Company)
  • High-end fashion is finally joining the shift to digital (Digiday)
  • Covid-19 boosts contactless payment adoption (Retail Dive)
  • Virtual try-on is catching on among fashion consumers (Glossy)
  • The beauty trends customers are buying during Covid-19 (Vogue Business)
  • Animal Crossing creates live shopping experience with Klarna (WWD)
MARKETING & SOCIAL MEDIA
  • Spin Live launches shoppable video service in Shopify’s app store (Retail Dive)
  • Pinterest expands its skin tone search feature (TheIndustry.Fashion)
  • What does a US ban on Wechat mean for fashion? (BoF)
  • What fashion and beauty needs to know about Reels (Vogue Business)
PRODUCT
  • Steph Curry is getting its own brand at Under Armour (Footwear News)
  • Edit+ mixes athleisure, sustainability (WWD)
  • Ganni launching rental denim collaboration with Levi’s (Fashion United)
BUSINESS
  • Farfetch sales soared as online shopping took off during lockdowns (BoF)
  • Zalando see strong demand for logistics, fewer returns (Reuters)
  • Casper expands physical presence through tie-up with Sam’s Club (Retail Dive)
  • Luxury clobbered by Covid-19 (BoF)
  • John Lewis launches first ever virtual beauty tech department (TheIndustry.Fashion)
CULTURE
  • 3 key trends of China’s young luxury consumers (Vogue Business)
  • Why China will become the driving force of luxury (Jing Daily)
  • The future of the modelling industry (BoF)

 

 

Categories
business Campaigns data digital snippets e-commerce Editor's pick product Retail social media Startups sustainability technology

Virtual showrooms, Kanye and Gap partner, TikTok for business

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • As fashion resets, its algorithms should too (Vogue Business)
  • Catwalks, trade fairs and fitting rooms: how the fashion industry is going digital (Fashion United)
SUSTAINABILITY & PURPOSE
  • Fashion’s steep climb to sustainable viscose (Vogue Business)
  • Digitised and circular: the future of fashion buying (Fashion United)
  • Retailers need to get back to saving the earth  (Forbes)
  • L’Oreal set sustainability goals for 2030 (WWD)
RETAIL & COMMERCE
  • Beauty brands adopt shoppable livestreaming in the US (Glossy)
  • Online resale appears to be pandemic proof (Fashionista)
  • See the future of online shopping. It looks nothing like Amazon (Fast Company)
  • At-home fit technology is helping some retailers survive the coronavirus (WWD)
  • As cities reopen, the DTC store strategy is changing (Digiday)
MARKETING & SOCIAL MEDIA
  • TikTok launches “TikTok for business” (TheIndustry.Fashion)
  • How brands can fill the “experience void” while customers are stuck at home (Fast Company)
  • CRM gains new relevance in pandemic era (WWD)
  • Sephora launches on Instagram checkout with over 80 brands (Retail Dive)
PRODUCT
  • H&M’s new dress collection isn’t just pretty, it’s sustainable too (Marie Claire)
  • Rimowa branches out into eyewear (WWD)
  • Unilever dropping ‘skin-whitening’ products and ‘Fair & Lovely’ brand names (Fast Company)
BUSINESS
  • Kanye West and Gap strike 10-year deal for ‘Yeezy Gap’ apparel line (NYT)
  • Suited for safety: Suitsupply is braving new retail realities (Forbes)
  • Alibaba and JD.com handle a record $136.51 billion in sales during major Chinese shopping event (CNBC)
  • Kohl’s CEO says the store are changing faster than expected (Bloomberg)
  • Restoration Hardware CEO aims to make his company a luxury giant  (Forbes)
CULTURE
  • Mural, street-front shopping: retailers use ingenuity to welcome back customers (WWD)
  • Have Chinese beauty consumers changed after the COVID-19 outbreak? (Jing Daily)
  • Why luxury brands aren’t giving up on fashion month (BoF)
Categories
data social media technology

Urban Outfitters launches live shopping parties on influencer app Dote

Dote mobile shopping Urban Outfitters
Dote mobile shopping Urban Outfitters

Urban Outfitters has partnered with social shopping app Dote on a pilot that allows influencers to host live-streamed shopping parties within the platform.

The app, initially launched in 2014, is geared towards a younger audience and heavily relies on the social element of shopping. One of its main features, for instance, allows influencers (or Dote Creators) to create their own profiles and wishlist products across the app’s 150-strong brand inventory, which followers can then shop from. This new feature, called “Shopping Party”, will enable Creators to host 15min-long live streams shopping solely from one brand.

“When we stopped going to malls with our friends and started shopping online, the experience became one skewed toward convenience and assortment,” says Dote founder and CEO Lauren Farleigh. “Along the way, we lost the social experience that shopping can be, which so many people have enjoyed throughout the history of commerce.”

Since its inception, Dote has raised $23 million in funding and added major Gen Z-focused brands and retailers to its assortment, from Asos and Brandy Melville to Madewell. In July 2018, it announced the launch of its first exclusive collection, with YouTube star Emma Chamberlain.

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How are you thinking about e-commerce innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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e-commerce Editor's pick social media

Levi’s teams up with Disney for AR Snapchat shopping

Levi's x Disney on Snapchat
Levi's x Disney on Snapchat

Levi's x Disney on Snapchat
Levi’s x Disney on Snapchat

Levi’s is launching an exclusive product with Disney with a shoppable Snapchat experience only available at the brand’s store in Walt Disney World’s Disney Springs complex in Florida.

The limited edition Levi’s x Mickey Mouse cap can only be purchased once the user scans a Snapcode at the store, and triggers a special lens to try it on. The lens includes a ‘shop now’ functionality powered by Shopify to complete purchase, with Darkstore handling fulfilment. Users can also screenshot the Snapcode to allow their friends and family who are not at the location to buy the exclusive item.

“One of the ways we pursue innovation is by creating unique and immersive experiences with consumers,” said Brady Stewart, SVP of LSA Digital at Levi Strauss & Co. “What was important to us was to be able to marry the physical, the digital and the social side of things into one experience as a company.”

Speaking to Adweek, Stewart explained that the goal of the concept was to bring alive the viral element of the experience and the hat itself, for its nature of being a limited edition item.

As Snapchat’s daily user base continues to decline, the social media company continues to push forward its social commerce strategy to bank on its highly engaged audience. Earlier this year, it teamed up with Nike to sell exclusive Air Jordan shoes at a basketball match, which sold out within minutes. Most recently, it worked with Adidas to sell an exclusive shoe through Snapchat original video content on its Discover feature.

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How are you thinking about retail innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
e-commerce Editor's pick social media technology

Snapchat allows users to snap a product and buy it on Amazon

Snapchat x Amazon
Snapchat x Amazon

Snapchat x Amazon
Snapchat x Amazon

Snapchat has introduced a new feature that allows users to snap photos of physical objects and buy them directly on Amazon.

The initiative will allow any user within the app to photograph an object or its barcode, to bring up a card showcasing similar products available to buy on the e-commerce giant, along with their price, an image, an average review score and Prime availability. Selecting a card will send the user to the Amazon app or website to complete the purchase.

In a rare partnership for Amazon, the two entities are working closely together to ensure the journey is seamless from beginning to end – when the user photographs or scans a code, Snapchat determines what action is taking place, while Amazon then deploys image vision technology to recognize logos, artworks or any unique identifying marks on the item.

Social media platforms are upping the ante when it comes to arming consumers with the tools to purchase at the point of discovery. Last week, Instagram announced shopping capabilities to its Stories and Explore pages by launching shoppable tags and curated product selections. Pinterest on the other hand, has recently expanded its “Shop the Look” pins to all businesses, allowing any brand to create shoppable posts on the platform.
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How are you thinking about visual search? We’re all about finding you the perfect partners for your innovation strategy. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.