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digital snippets Uncategorized

Digital snippets: Tom Ford, Net-a-Porter, Apple, Gilt Groupe, Anna Wintour

Some more great stories from around the web surrounding all things fashion and digital this week:

 

  • Tom Ford releases video lookbook of his autumn/winter 2011/12 collection (as above) [YouTube]
  • Net-a-Porter launches “live” app, lets you see what others are buying around the world [Daily Telegraph]
  • Gilt Groupe to launch upscale, full-price men’s fashion website called Park & Bond [JustLuxe]
  • P& G opens Facebook stores for Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze [Social Commerce Today]
  • LA boutique American Rag installs rearview cameras in fitting rooms [The Cut]
  • And in case you missed it (how could you), Anna Wintour’s five word acceptance speech at the Webbys: “Sometimes… geeks can be chic” [Fashionista]

In other news – this blog will be on a bit of a mini hiatus while I hit up Cannes Lions next week. Hopefully lots of exciting things to report back thereafter…

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digital snippets Uncategorized

Digital snippets 08/04

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Mary-Kate and Ashley Olsen to launch personalised shopping website, StyleMint.com [The Cut]
  • Miu Miu unveils new e-store in US, Japan and across Europe [FTape]
  • Behind the scenes with the celebs in H&M’s new Fashion Against AIDS campaign [Interview]
  • Style.com to launch print edition [Adweek]
  • Twitter to offer brand pages in the same vein as Facebook [Marketing]
  • Living Social valued at $3bn after funding round [Dealbook]
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film Uncategorized

Digital snippets – 18/03

Sam Taylor-Wood for Louis Vuitton

Some more great stories from around the world surrounding all things fashion and digital over the past week:

  • Louis Vuitton’s new film project Double Exposure, which uses the mercurial collodion process requiring the sitter to hold a pose for 12 seconds, to reveal the two sides of a subject’s life. Sam Taylor-Wood stars [Louis Vuitton]
  • A fashion film created by White Lodge @ Blink, The Mill and MPC to showcase the event sponsors of the 2011 British Arrow advertising awards, held in London last night [The Inspiration Room]
  • China’s answer to Twitter, Weibu, captures the attention of leading fashion brands around the world including Louis Vuitton, Chanel, Gucci and Burberry [BoF]
  • Wrangler’s spring/summer campaign for its Bluebell line lets users control model Tony Ward as he travels both forwards and backwards at the Ace Hotel in Palm Springs [Ad Rants]
 

 

Sam Taylor-Wood for Louis Vuitton's Double Exposure

Digital snippets

Some more great stories surrounding all things digital and fashion from the past week:

 

Louis Vuitton’s new digital film project Double Exposure, which uses the mercurial collodion process requiring the sitter to hold a pose for 12 seconds, to reveal the two sides of a subject’s life. Sam Taylor-Wood stars [Louis Vuitton]

http://www.facebook.com/LouisVuitton?sk=app_151031461622622

A fashion film created by White Lodge @ Blink, The Mill and MPC to showcase the event sponsors of the 2011 British Arrow awards for the ad industry, held in London last night [The Inspiration Room]

http://theinspirationroom.com/daily/2011/british-arrows-jelly/

China’s answer to Twitter, Weibu, captures the attention of leading fashion brands around the world including Louis Vuitton, Chanel, Gucci and Burberry [BoF]

http://www.businessoffashion.com/2011/03/fashion-2-0-brands-experiment-with-weibo-chinas-answer-to-twitter.html

Wrangler’s spring/summer campaign for its Bluebell line lets users control model Tony Ward as he travels both forwards and backwards at the Ace Hotel in Palm Springs [Ad Rants]

http://www.adrants.com/2011/03/wrangler-gets-weird-again-with-new.php

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Uncategorized

Digital snippets – 07/03

Dolce & Gabbana A/W 2011/12

I’ve returned from a work trip to an inbox full of digital news and launches. Here are a couple of highlights:

  • Live-streamed backstage videos and a wall of tweets at Dolce & Gabbana in Milan [Vogue.com]
  • Office celebrates launch of its first designer collaboration with PPQ with an exclusive video [Office]
  • Behind the scenes on a Uniqlo shoot with Orlando Bloom and Charlize Theron [Vogue.co.uk]
  • And not stricly speaking anything to do with digital, but an update on the Galliano story. Despite being fired from Dior following his arrest and the subsequent release of an incriminating video, his show went ahead in Paris yesterday. Reports also state the collection will go into production. [Reuters, Style.com, Vogue.co.uk]