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social media

Coach unveils Snapchat pin badges that unlock access to exclusive content

Coach's Snapcode pins
Coach’s Snapcode pins

Snapchat has teamed up with accessories brand Coach to create a limited edition set of pin badges featuring the social media site’s “Snapcodes”.

These codes are scannable from the Snapchat app and provide access to an exclusive arcade game based on Coach’s festive campaign.

This is the first iteration of Snapcodes existing in a real world product. The pin itself has been given the Coach twist therefore, with the now well-known Snapchat ghost outline accompanied by either a unicorn, a dinosaur or a shark – each of which all feature in the brand’s holiday theme for 2017.

“The pins are all about creativity and individuality,” said Marni Schapiro, Snap’s director of retail. “They’re fun, playful and allow our community a way to Snap the virtual onto reality.”

To get their hands on one, customers have to take part in a quiz about their favourite of the three mascosts – either online or in one of the 20 Coach stores participating across the US.

The quiz will also appear on Snapchat itself in some of its ad products. Taking part then unlocks campaign-themed Snapchat filters.

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data digital snippets e-commerce mobile social media technology

Digital snippets: all about chatbots, Burberry’s ‘Snapcode’ products, Ralph Lauren’s connected fitting rooms

chatbots-illo-hed-2016

If there’s one story dominating tech titles at present, it’s the role of chatbots in our messaging apps. That was especially the case following Facebook’s F8 developer conference Tuesday, but is also reflected through numerous other recent stories focused on brand uptake across messaging channels. Read on for your round-up of all that, as well as other latest fashion and technology stories to know about…


  • Shopping start-up Spring launches one of first bots on Facebook Messenger [Forbes]

  • Kik launches a ‘Bot Shop’ because bot shops are the new app stores [Fortune]

  • Why brands from Barbie to Uber are so hot on chatbots [AdWeek]

  • Sephora launches chatbot on messaging app Kik [Forbes]

  • WTF is all the fuss with chatbots? [Digiday]

  • Chat bots, conversation and AI as an interface [Benedict Evans]

  • Snapchat takes on Facebook with huge new upgrade – messaging is the focus [Vanity Fair]

  • Data alone can’t decode the fashion consumer [BoF]

  • Is fashion ready for the AI revolution? [BoF]

  • Burberry first to create a ‘Snapcode’ on their products to nudge shoppers onto Snapchat Discover [The Drum]

  • Inside Ralph Lauren’s connected fitting rooms [Digiday]

  • Express leverages Snapchat with in-store checklist campaign [Mobile Commerce Daily]

  • Snapchat is ‘increasingly important’ for Asos customers [Marketing magazine]

  • Your ad here: why Grindr, Pornhub and YouPorn are fashion’s new billboards [It’s Nice That]

  • Even in a mobile world, retailers aren’t convinced social media can sell [AdWeek]

  • Facebook said to face decline in people posting personal content [AdAge]

  • Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and Made.com among launch partners [The Drum]

  • Flush with tech wealth, San Francisco warms to fashion [BoF]

  • Manufacture NY and FIT partner to bring revolutionary textile innovation to New York [Manufacture NY]