Categories
business data digital snippets e-commerce mobile social media sustainability technology

What you missed: Gap’s AR dressing room app, smart hairbrushes, Brexit’s impact on fashion

Gap's AR dressing room app with Google
Gap’s AR dressing room app with Google

Happy New Year and welcome to 2017… may it be a fortuitous one for all of us; the industry at large included. On that note, here’s a wrap up of everything you might have missed over the holidays and this past week, from new tech at CES to lots of thoughts on what to expect in the market throughout this year.

Also worth checking out is an interview on sustainability with Kering’s François-Henri Pinault, a deep-dive on all things WeChat (seriously a must-read), and an exploration of the worker robots hitting Japan. If you haven’t seen it, don’t forget to also check out our list of the 8 tech trends that will shape fashion and luxury retail in 2017.


TOP STORIES
  • Google moves into augmented reality shopping with BMW and Gap [Bloomberg]
  • L’Oréal launches smart hairbrush at CES: a bargain at $189? [AdAge]
  • How Brexit will impact fashion in 2017 [BoF]
  • The future of fashion is mushroom leather – Kering’s François-Henri Pinault on sustainability [Bloomberg]
  • Why Alexander Wang’s Adidas collection was sold in unmarked trucks and trash bags [Co.Create]
  • Selfridges unveils new plan to promote sustainable fashion [Dazed]

BUSINESS
  • In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods [QZ]
  • For the Trumps, ‘Made in USA’ may be a tricky label to stitch [NY Times]
  • Macy’s to cut more than 10,000 jobs and close 68 stores [AP]
  • Carolina Herrera is suing Oscar de la Renta over hiring of Monse designer [Hollywood Reporter]
  • Expect more store closings despite big holiday sales [USA Today]

SOCIAL MEDIA
  • How social cash made WeChat the app for everything [Fast Company]
  • Snapchat, Facebook or Instagram: who is winning the social media shopping race? [BoF]
  • #Prada365: The brand’s new social, advertising strategy [TheFashionLaw]
  • 5 ways Snapchat Spectacles will affect influencer marketing in 2017 [AdWeek]
  • How fashion publishers are experimenting with Instagram Live [Glossy]
  • Here’s a timeline showing Instagram and Snapchat’s 2016 war over the best features [AdWeek]
  • Infographic: How millennials and baby boomers consume user-generated content [AdWeek]

RETAIL
  • Here come ‘smart stores’ with robots, interactive shelves [AP]
  • How tech drove retailer turnaround efforts in 2016 [Retail Dive]
  • Harrods incorporates in-store navigation tool in latest app update [LuxuryDaily]
  • The internet goes IRL at ModCloth’s new store [Racked]
  • What everyone will be buzzing about at NRF Retail’s BIG Show 2017 [IBM]

TECHNOLOGY
  • Japanese white-collar workers are already being replaced by artificial intelligence [QZ]
  • Amazon patent reveals its drone-deploying flying warehouse plan [Engadget]
  • Cross-border payment technology creates global opportunities [WWD]
  • Wearables gradually move beyond the wrist, and into hearts and minds (literally) [CNBC]
  • Shiseido Group invests in beauty technologies to maintain competitive edge [LuxuryDaily]
Categories
business digital snippets e-commerce social media Startups technology

What you missed: Virtual reality Window Wonderland, Amazon Go, free shipping and free returns

Google's Window Wonderland virtual reality tour
Google’s Window Wonderland virtual reality tour

Amazon, Google and Snapchat are the three top tech companies to look at for key stories over the past couple of weeks (and potentially the whole of 2016 in fact). From the launch of Amazon Go, which enables shoppers to just walk out of a shop while their phone handles payment, to the virtual reality “Window Wonderland” holiday tour Google has organised from a bevy of US stores – it’s all about more convenient as well as heightened experiential retail. Meanwhile, lots of brands are starting to experiment with Snapchat’s Spectacles too.

Also worth checking out from this past fortnight are a double-whammy of reports on free shipping and free returns, lots more about the uptake of chatbots, and a deep-dive on what the fashion world faces against the rise of extremism, populism and protectionism.


TOP STORIES
  • Thanks to Google, you can now take a VR tour of New York’s holiday window displays [Ad Week]
  • What Amazon Go means for the future of retail [AdAge]
  • Fashion world faces new normal [BoF]
  • Free shipping is a lie [Fast Company]
  • ‘Free’ returns aren’t free [The Atlantic]

BUSINESS

SOCIAL MEDIA
  • Lush staff hit back at viral tweet with hilarious video [Stylist]
  • American Eagle Outfitters uses Snapchat Spectacles to film influencer ads in Hong Kong [The Drum]
  • Macy’s mixes shopping with social video to launch its holiday campaign [Ad Week]
  • Hype vs discovery: lessons from the Spectacles rollout [Loose Threads]
  • While we weren’t looking, Snapchat revolutionised social networks [NY Times]

MARKETING
  • Christmas ads deliver few real gifts for retailers, poll suggests [The Guardian]
  • How Target is taking control of programmatic [Digiday]
  • How chatbots will revolutionise holiday shopping [The Drum]
  • CoverGirl’s influencer chatbot is smart, funny and responsive [AdAge]

RETAIL
  • Experiential retail is key to Boohoo’s US expansion [Glossy]
  • Adidas just opened a new kind of store – and Nike should be terrified [Business Insider]

TECHNOLOGY
  • Has voice control finally started speaking our language? [The Guardian]
  • Rag & Bone takes on virtual reality with Google [WWD]
  • Is your T-shirt clean of slavery? Science may soon be able to tell [Reuters]
  • Technology can’t get rid of your cheap used clothes [Motherboard]

START-UPS
  • Amazon announces Alexa Accelerator to boost conversational commerce start-ups [Retail Dive]