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Snapchat Snapbots land at London’s Westfield centres

Snapbots land at Westfield
Snapbots land at Westfield

Westfield has teamed up with Snap Inc to sell its coveted Spectacles via the Snapbot vending machines in London this summer.

The Westfield London and Westfield Stratford City shopping centres both now have the bright yellow machines installed, selling the augmented reality glasses to shoppers for £129.

As per earlier launches with Westfield in the US, users are encouraged to share their perspective of the experience via Snapchat itself. The Snapbots also have a built-in camera on the front of them so users can virtually try on varying colour options of the Spectacles – much like they can with Snapchat’s own AR lenses in app.

Westfield’s director of operations, Paul Buttigieg, said: “Spectacles are a pioneering way to share experiences, from foodie snaps to outfit shots and experiential videos, and we’re delighted that these moments can be streamed live from Westfield. This is another example of Westfield partnering with premium brands to create experiences in our centres.”

There is also a digital media campaign from Snap Inc on display in the Westfield centres in a bid to invite users to find the Snapbots; an initiative that carries over to social media.

Snap Inc’s Spectacles won three gold medals at the Cannes Lions awards in June 2017, for product and design, as well as other awards for UX interface and user journey.

The company itself is otherwise experiencing somewhat of a tough period as it struggles with missed revenue target and stagnant user growth. In spite of that, it is pushing its engagement stats particularly, showing that Snapchatters spend an average of over 30 minutes a day in the app, visiting it more than 18 times in the same timeframe. According to statistics from October 2016, there are also now 10 million daily Snapchatters in the UK, 77% of which are over the age of 17.

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What you missed: Snapchat’s spectacles, driving see-now buy-now sales, Cartier’s sponsored content

Snapchat spectacles
Snapchat spectacles

It might have been Milan Fashion Week, but the majority of musing worth knowing about in the digital space this past week surrounds the launch of Snapchat’s (now Snap Inc’s) new camera glasses. On top of that has been everything from whether see-now, buy-now fashion week shows are actually driving sales, the fact McQueen and Chanel top a new CoolBrands list, and why LVMH’s digital drive is taking time despite its big Apple hire. Read on for a breakdown of everything you need to know…


TOP STORIES
  • Why Snapchat’s spectacles can succeed where Google Glass failed [AdAge]
  • Are ‘see now, buy now’ shows driving sales? [BoF]
  • Neiman Marcus is encouraging brands to adopt ‘see-now, buy-now’ strategy [Fashionista]
  • Alexander McQueen and Chanel make top 20 global CoolBrands list [The Industry]
  • Inside Cartier’s sponsored content strategy [Glossy]

BUSINESS
  • LVMH’s digital drive takes time despite Apple hire [Reuters]
  • Adidas and Under Armour are challenging Nike like never before [Business Insider]
  • Tiffany proposes growth through engagement in the digital age [BrandChannel]

SOCIAL MEDIA
  • YSL Beauté reveals first ever UK Snapchat lens [The Industry]
  • Adidas claims retention on Snapchat is ‘insane’ compared to YouTube [The Drum]
  • Teens talk Instagram beauty influencers and what makes them buy [Racked]
  • Here’s how much engagement brands got from back-to-school social posts [AdWeek]
  • Google launches messaging app with chatbot [Campaign]
  • Branded emojis coming to messaging apps [WSJ]

MARKETING
  • Gap teams up with Mr Black to raise awareness for denim care [Fashion United]
  • Bobbi Brown initiates mobile makeovers with Uber [WWD]

RETAIL
  • How designer Rebecca Minkoff uses technology to create a better shopping experience [The Street]
  • BHS to launch online a month after last store closed [Guardian]
  • Zara fashions an expanded online growth strategy [BrandChannel]

TECHNOLOGY
  • The secret lab where Nike invented the power-lacing shoe of our dreams [Wired]
  • No. 21 Sends shoes that glow in the dark down the Milan Fashion Week runway [Footwear News]

START-UPS
  • Carmen Busquets, fashion e-commerce’s fairy godmother [NY Times]
  • Where is the Uber of fashion? [Forbes]