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product technology

Crowdfunding find: Pebble designer creates smartwatch-friendly hoodie

The Betabrand Smarthole Hoodie
The Betabrand Smarthole Hoodie

There was a genius campaign run this past April Fools that saw H&M “releasing” a capsule collection in collaboration with Mark Zuckerberg. Yes, you’ve got it – grey t-shirts and blue jeans; a humorous take on the fact the Facebook founder does indeed wear the same outfit everyday in a bid to put the mental energy such decisions take to other more important things.

The only thing missing in this case was the dark grey hoodie he also frequently dons.

Otherwise known as the mainstay of the Silicon Valley uniform, the hoodie as a key item continues to get all sorts of attention. Now, it’s also at the heart of a new initiative from the head of industrial design at Pebble in a bid to come up with something that works better with smartwatches.

Head over to Forbes to read the full story on the all-new “Smarthole Hoodie“, currently in Think Tank stage on crowdfunding clothing platform, Betabrand.

Categories
digital snippets technology

Digital snippets: all the wearable tech news from #CES

under-armour-hb-2

Trawling the halls of the Las Vegas Convention Center during CES is the equivalent of perusing 38 football fields of shoulder-to-shoulder booths featuring endless displays of new technology.

The great news about the internet: you don’t have to actually do that hard work yourself. So here’s a round-up of all the fashion-related and wearable technology news that came out of the week, as written by other people all over the web (I too gave it a miss this year!)…

  • How Under Armour plans to turn your clothes into gadgets [Wired]
  • Under Armour’s Gemini 2 sneakers are fitness trackers for your feet (as pictured) [Mashable]
  • Misfit’s wearables hide their tech behind cool minimalism [Wired]
  • Fitbit Blaze launches as $200 Apple Watch competitor [TechRepublic]
  • Samsung unveils ‘Smart Suit’ as part of family of wearables [Mashable]
  • Samsung made a smart belt that doesn’t suck [The Verge]
  • Fossil to roll out 100 wearables [WWD]
  • OMbra biometric smart sports bra woos women [BrandChannel]
  • L’Oréal patch measures UV exposure [TrendWalk]
  • Fashion icon Iris Apfel debuts luxury smart bracelets that track health [MedicalDaily]
  • Mira’s new smart jewellery combines tech and high fashion [DigitalTrends]
  • Futuristic sneakers tighten automatically, warm your feet and are controlled by an app [MailOnline]
  • Casio maps out smartwatch territory in cyclists and hikers [FT]
  • SCOTTeVEST’s new jacket lets users cleverly store a laptop inside their clothing [iDigitalTimes]
  • Clothes at the CES fashion show actually looked pretty normal [CNET]
  • A look at some of the wackiest wearables on show [Wareable]

Image via Mashable

Categories
digital snippets e-commerce social media technology

Digital snippets: Primania social success, Natalie Massenet made a Dame, Everlane’s optional payment promotion

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays…

primark

  • On social, ‘Primania’ looks to fill Primark’s e-commerce void [Digiday]
  • Natalie Massenet made a Dame in New Year’s Honours List [The Telegraph]
  • Everlane’s pay-what-you-want promotion baffled me into buying nothing [NY Mag]
  • Mulberry Christmas ad escapes ban despite 42 complaints [Campaign]
  • Digital has irrevocably transformed fashion weeks, is it finally time to change the model? [Forbes]
  • Best of 2015 NYC holiday retail windows [PSFK]
  • 5 offline retail disasters that triggered online outrage in 2015 [Digiday]
  • Fast fashion needs to pivot to stay relevant [Racked]
  • A huge underclass of ghost workers are making your shirts in their homes [Quartz]
  • Online commerce needs an offline experience [TechCrunch]
  • Brands benefit from posting a ton to Instagram… for now at least [Fashionista]
  • FTC issues ‘native advertising’ rules and potential penalties [WWD]
  • A quick tour of wearables in 2015 [TechCrunch]
  • Will CES 2016 be the launch pad to send the smartwatch to the stratosphere? [TrendWalk]
  • Who’s winning the 3D-printed shoe race? [Fortune]
Categories
digital snippets e-commerce film mobile social media Startups technology

Digital snippets: Asos launches podcast, Burberry’s success on Periscope, Jet hits $1m in first-day sales

A round-up of the latest stories to know about surrounding all things fashion and tech…

asos

  • Asos launches weekly podcast in customer engagement push [Retail Week]
  • Burberry’s Snapchat and Periscope campaigns deliver a record 100m impressions [The Drum]
  • Jet, the new Amazon competitor, hits $1 million in sales on launch day [re/code]
  • Forever 21 launches Instagram-powered thread screen [DigitalBuzzBlog]
  • Nordstrom is making it simple to buy via text message [NRF]
  • Birchbox’s monthly deliveries will give virtual reality a fascinating test run [AdWeek]
  • Katy Perry, Coty launch perfume line with Twitter pop-up shop [AdAge]
  • Victoria’s Secret chatting app ensures instantaneous customer satisfaction [PSFK]
  • LVMH to launch Apple Watch rival [Reuters]
  • Amazon will be the number one US clothing retailer very soon [Bloomberg]
  • Old Navy follows viral hit with another back-to-school music video [AdAge]
  • Rakuten buys virtual fitting room start-up Fits.Me in a fashion commerce play [TechCrunch]
  • E-commerce start-up Tinker Tailor shuts down operations [Fashion Times]
  • Personal shopping app Scratch launches with $3.6 million in funding [Fashionista]
  • Battle of the buy buttons: What does the social commerce hybrid mean for retail brands? [The Drum]
  • The surprising way smartphones are changing the way we shop [The Washington Post]
  • Malte Huffmann of Dafiti on cracking fashion e-commerce in Latin America [BoF]
  • Fashion’s biological future is now [Huffington Post]
  • Programmable clothes are going commercial [Co.design]
  • Apple Watch sales: what we know (and don’t know) [WSJ]
  • Pebble boss: ‘one day, people will not be able to live without their smartwatch’ [The Guardian]
  • Does Ringly have a place in an Apple Watch world? [TechCrunch]
  • Vogue launches Alexa Chung fashion documentary series, crowdsources questions [Vogue]
  • 10 retailer blogs that are genuinely worth reading [Econsultancy]
Categories
Comment Editor's pick technology

Diesel next fashion week brand to jump into wearable tech game

Samsung7

Diesel Black Gold has announced a wearable tech partnership with Samsung in time for its New York Fashion Week show today at 1pm EST, in doing so becoming the latest in a long line of designers associating themselves with wearables this season.

The brand will reveal a custom line for the Samsung Gear S – the new curved screen smartwatch. In essence the launch is a line of accessories that feature the device. Seen in red, white or black leather cuffs, some of them embellished with studs, they reportedly take their inspiration from the brand’s spring/summer 2015 collection which references “highly stylised New Wave rock stars and tough rockabilly heroines”.

Creative director, Andreas Melbostad said: “I wanted to take the Gear S and inject the DNA of Diesel Black Gold. It has been an inspiring challenge to create a personalized version of this device making it an extension of the person and her individual expression.”

Unfortunately, the result leaves a little to be desired. Like many of the options now out there – including the Tory Burch and Fitbit collaboration, and Intel and Opening Ceremony’s MICA, the product is still a clunky exploration of hardware and not an accessory that fits with the sort of aesthetic the fashion week crowd expect.

Let’s also call a spade a spade. This is a leather band with a clip, not a piece of true wearable tech.

Younghee Lee, EVP of global marketing, IT and mobile division at Samsung, said: “Our partnership with Diesel Black Gold is very crucial as it further showcases the union of fashion and technology, and the way in which wearable devices continue to become more intertwined in daily life.”

I’d agree with that fact, but we’re a long way off fashion and technology truly being seamless bedfellows. Over to you now Apple…

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