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business digital snippets e-commerce film mobile social media Startups sustainability technology

What you missed: Mary Meeker’s internet trends, inside 24 Sèvres, robots making our clothes

Mary Meeker delivered her annual internet trends report
Mary Meeker delivered her annual internet trends report

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • What Mary Meeker’s 2017 internet trends report means for fashion [BoF]
  • Inside 24 Sèvres: LVMH opens its first multi-brand internet store [FT]
  • The case for letting robots make our clothes [Motherboard]
  • The Google Cultural Institute’s new digital archive could mean big things for fashion history [Fashionista]
  • How the luxury retail sector is using technology to remain relevant [Independent]

BUSINESS
  • What Trump’s climate reversal means for the fashion industry [BoF]
  • Mickey Drexler’s J. Crew departure marks the end of an era [Retail Dive]
  • Kering makes pledge to circular economy in aim to build sustainable practices [Glossy]
  • Mapping the benefits of a circular economy [McKinsey]

SOCIAL MEDIA & MARKETING
  • Kate Spade continues #MissAdventure campaign series [AdWeek]
  • Saks Fifth Avenue is turning to iMessage to bolster sales [Glossy]
  • Crocs thanks Instagram users for sharing with original art [MediaPost]
  • How six retailers are using chatbots to boost customer engagement (and why you should too) [ClickZ]

RETAIL & E-COMMERCE
  • What online fashion brands can learn from Amazon’s stores [Glossy]
  • This is what will happen to all the empty stores you’re seeing [Forbes]
  • The real cost of e-commerce logistics [Retail Dive]
  • How shoppers use their smartphones in stores [Retail Dive]

TECHNOLOGY
  • The Unseen has designed a t-shirt that senses climate change [Dazed]
  • Amazon patents shipping label with built-in parachute for dropping packages from drones [GeekWire]
  • Inside the production of WearableX’s first responsive yoga pant [Glossy]

START-UPS
  • Nomadic nabs $6M for its modular VR system for retail spaces [TechCrunch]
Categories
e-commerce mobile

Smartphones: Still third choice for fashion shopping

smartphones fashion
Topshop Unique

We’re buying more and more fashion on our smartphones these days but it seems laptop and desktop computers, as well as the tablets that we use to browse while lounging on our sofas, are still our favourite devices for actually spending.

A new report from e-tail personalisation platform Nosto, based on data from 700 vendors, shows that m-commerce accounts for 51% of all online spend across categories, but for fashion, we’re still more likely to buy via a traditional computer or tablet.

And we spend more per order on other devices. UK shoppers’ average fashion order value (AOV) via smartphone was £89 in the first half of the year compared to £116 on desktop/laptop and £107 on tablets.

While some commentators seem surprised/frustrated at this, I’m not particularly shocked. Personally, I buy on my laptop, my tablet and my phone, depending on the circumstances. But if I’m in the comfort of my living room, buying via a smartphone is the last thing I’d do. And given that most of my fashion purchases are done from the sofa, then I’m a confirmed laptop/tablet shopper.

My phone is more of a device for research – shooting photos, making price comparisons while in-store and so on. That makes it a crucial omnichannel tool and with Nosto saying mobile bounce rate is the highest of any device and time on site is also the lowest, it seems many people feel the same way.

However much investment e-tailers put into their smartphone apps and however tech-tastic smartphones get, it makes sense that consumers will use a large screen over a small one when they’re able to when shopping for items as personal as things we’re going to wear.

And that seems to be the attitude across Europe. Consumers in the Nordics and France spend more via smartphones (£101 and £96 AOV respectively) while in Germany it’s £88 and in Spain £81. But with those figures not too far different from the UK’s, it seems the laptop/tablet bias is fairly universal.

That said, fashion m-commerce via smartphones is growing fast and will continue to do so for the foreseeable future. But whether it will ever become the primary channel for fashion spending (especially higher value transactions) is still open to question.

Nosto said mobile accounted for 29% of all UK fashion web traffic in the first half, a rise from 22% compared to H1 2015.

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday.

Categories
e-commerce

Digital India: Ready for take-off

pernia

It may not be the world’s most mature e-commerce market but it’s set to grow 10-fold in the next five years. Which market am I talking about? India, of course.

A new report says it’ll be worth $100bn in five years and perhaps $250bn in a decade, as internet penetration increases, more consumers get smartphones and digital networks reach rural areas.

Who says so? Direct selling industry body FICCI and consultants at KPMG, The Economic Times reported.

And the growth will start quickly, especially as Indians will own 350m smartphones by 2017 with 500m people in the country having broadband access.

Now those figures may look large but if you take into account that India’s population is 1.267bn (which works out at 17.5% of the world’s total population), they actually seem quite small. That’s because, despite the expansion of the internet into rural areas, it’s still the urban middle class that has been driving uptake and that will continue to do so.

Still, the growth potential is huge because Indians are moving en masse into cities. The government estimates that by 2030, it would see 350m people moving from rural to urban areas and by 2050, 700m people.

The potential for digital selling is staggering…

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday. (Picture courtesy Perniaspopupshop.com)

Categories
digital snippets social media

All the digital highlights from #NYFW: 360° live-streams to Twitter trolls

It might have been the season that everyone played with Twitter’s new video-sharing app, Vine, but so too were there numerous other digital happenings around this New York Fashion Week. Here are the highlights:

KennethCole_Smartphone_NYFW

  • Tommy Hilfiger hosted a display featuring real-time updates from backstage, as posted on Twitter here and here
Categories
digital snippets e-commerce mobile Uncategorized

Digital snippets: Georg Jensen, Macy’s, Muji, Sanctuary Spa, Marc Jacobs, Pinterest

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Holition and Georg Jensen create 3D augmented reality app (as pictured) [Retail Jeweller]
  • Macy’s Twitter and Facebook pages overrun with anti-Trump comments [Mashable]
  • Muji to push knitwear via e-paper tallies of Facebook likes [Nikkei]
  • Marc Jacobs launches new luxury, e-commerce experience [InsideFMM]
  • Pinterest launches business pages to get cozy with brands [AdAge]
  • Deciphering the devices: tablets versus smartphones [WWD]
  • Most e-commerce froth since 2000 stirs up investor doubts: tech [Boomberg]