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L.L.Bean exploring blockchain solution for consumer feedback

Loomia
Loomia

Outdoor retailer L.L.Bean is exploring the use of blockchain technology with smart fabrics company Loomia, to get better product insights about customer use.

The initiative will see Loomia’s Electronic Layer (LEL) incorporated into merchandise such as jackets and boots. L.L.Bean will then research using it to collect data including information around temperature, motion and frequency of wear.

Once this data is collected, consumers will be able to optionally share it back with the brand for rewards via the Loomia Tile – a component that allows for the secure and anonymous transfer of data through the blockchain, as previously reported.

The aim is to solve the fundamental problem for brands of not knowing how products are actually used or how they perform once they leave the store. The resulting insight should allow L.L.Bean to create even better quality products that more accurately align with consumer habits.

“Working with LOOMIA will enable L.L.Bean to continue it’s 106 year-old mission of utilising the latest advancements and technologies to design durable, functionally innovative products that help to further folks’ enjoyment of the outdoors,” said Chad Leeder, L.L.Bean’s innovation specialist.

Other instant use cases of the LEL for L.L.Bean include the incorporation of heating elements into products, such as warming hikers’ toes or providing an extra layer of warmth on the coldest winter days.

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2015: a designer meets digital year in review

AppleWatch_Hermes

It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s departure from Net-a-Porter as it merged with Yoox, not to mention the ongoing and evolving discussions around fashion weeks becoming consumer-facing events.

There’s also been a broadening discussion on the role smart fabrics play in the wearables space, virtual reality is increasingly on our radar for its relevance to retail, and we’re obsessed with how the industry is slowly adapting to a new aesthetic thanks to apps like Snapchat.

Here then, are 10 of the posts you loved the most on Fashion & Mash this year. It’s a collection nodding to many of the aforementioned subjects we continue to track, as well as the likes of personalisation, data, instant messaging, emojis and more. A veritable feast of trends we’re watching across the digital landscape as we head into the New Year…

Thank you for reading and see you in 2016. Wishing you a very happy holidays from everyone here at the (growing!) Fashion & Mash team.