A round-up of the latest stories to know about surrounding all things fashion and tech…
- The wearables road ahead: a race to the bottom? [TechCrunch]
- Net-a-Porter, Yoox merger creates online fashion powerhouse [WGSN.com/blogs]
- You can now pay your friends through Facebook Messenger [Mashable]
- Will new live-streaming apps change the way we see fashion week? [Style.com]
- Marketers weigh in on Periscope vs Meerkat [AdWeek]
- LVMH’s Tag Heuer surfs wave of smartwatch partnerships [Reuters]
- Kenneth Cole reveals Connect smartwatch line [BrandChannel]
- Harrods takes its green-clad doorman global with Instagram contest [Luxury Daily]
- Inside Balmain’s digital revolution [BoF]
- Why Sephora’s digital boss joined Stitch Fix, the personal stylist startup that’s growing like mad [re/code]
- Banana Republic harnesses photographed ‘Hot Dudes Reading’ in Instagram campaign [PSFK]
- The North Face hopes to rope you in with virtual-reality rock climbing [Chicago Tribune]
- L’Oreal’s chief digital officer on programmatic plans, start-ups and org charts [AdAge]
- Meet Betabrand, the company that’s using viral humour and uncensored crowdsourcing to create the future of fashion [Medium]
- Will personalised pricing take e-commerce back to the bazaar? [BoF]
- Social media’s elusive goal: return on investment [WWD]
- How beauty and fashion brands can win on Instagram [Fashionista]
- Online fashion retail in India may touch $35 billion by 2020 [The Economic Times]
- Are ‘smart’ clothes the wearables of the future? [re/code]