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Charlotte Olympia opts for gamification in #spintowin Christmas campaign

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Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive new traffic to its online store.

Fans will be able to spin to win iconic pieces from the brand’s seasonal collection, including Glitter Kitty ?ats, Jingle Bell Dolly platforms, Holly Pandora clutch and Frosty pouch, as well as a flurry of classic styles like the Dolly platforms, Pandora clutch box, spiderweb earrings and more.

Spin to win

All they have to do is get three matching styles on the virtual machine over the course of three tries.

Bonnie Takhar, president of Charlotte Olympia, told WWD: “During a busy holiday season with a competitive retail landscape…brands are focused on new-customer acquisition. We wanted to ensure that this word-of-mouth campaign brings new customers to Charlotte Olympia.”

The campaign is being pushed via social media with a countdown bauble each day alongside the #spintowin hashtag.

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social media

Oasis invites consumers to #springasmile with virtual good deed generator

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Spring cheer is in the air over at Oasis just in time for Easter, with a new campaign encouraging consumers to undertake simple acts of kindness in a bid to make people smile.

The UK-based retailer has introduced a virtual good deed generator at springasmile.com that inspires users with ideas for things they could do through a slot machine-like experience. At the click of a button (spin), keywords like ‘buy’, ‘give’ and ‘make’ are surfaced in the left hand window, alongside ‘someone flowers’ through to ‘coffee for the next person in line’ on the right.

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Once achieved, the user is invited to nominate three friends to do the same via Facebook or Twitter before they receive a plaque stating what they’ve pledged. Oasis refers to this as the “perfect way to pay it forward and raise a smile amongst even the grumpiest of friends”.

The site also encourages users to revisit and upload a photo or video of their #springasmile in action into the “good deeds album”. All round, it’s a lovely and very sweet experience.

Side note – some of the early tweets around #springasmile come from employees at the company. If anyone thought this was a campaign just for external consumption you’d be wrong. The positive effect it’s seemingly had internally is impressive. One such comment: “Even though I had a crazy day and left 2 hours after eveyone else I had the best day! Can’t stop grinning :D… Thats when you know you’ve chosen the right career and you work for lovely people! #springasmile.”

Below too is what the head office therefore looked like this week (Image credit: @AmieMartin_). A winner through and through…

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