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Spring films arrive from Lanvin, Calvin Klein and David Beckham Bodywear for H&M

It’s been a bit of a week for fashion film releases, with highlights coming in from Lanvin, Calvin Klein and H&M surrounding the spring/summer 2013 campaigns.

 

Lanvin, a firm favourite every season thanks to the genius of creative director Alber Elbaz, has unveiled a spot that seems as though it’s just focusing on the print shoot in action. The models are each seen posing in beautiful surrounds very calmly, before suddenly a Skype call comes in from Elbaz who was unable to get to New York due to Hurricane Sandy.

What follows is highly amusing commentary from him on the “sick perspective” and “beautiful lighting” of the campaign. “It’s very very poetic, very chic,” he says. “There’s something very Californian about [it]… You know I’m still at the office. I feel I’m in a dream, I feel I’m in a cloud.”

 

Calvin Klein meanwhile, followed its Super Bowl underwear spot with the rest of its spring/summer campaign. Actor Alexander Skarsgård and model Suvi Koponen both star in its film, Provocations, which sees the men’s and women’s Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans brands all brought together for the first time. There are three variations of it available: 10 minutes, 60 seconds and 30 seconds (above).

Shot on location in California by Fabien Baron of Baron + Baron, it focuses on recurring elements of fire, air and water as the pair are seen in a variety of “sleek, architectural settings to dark and mysterious milieus”.

 

And H&M roped in film director Guy Ritchie to shoot David Beckham in his first video spot for the retailer. The ad sees Beckham chasing after his family car after his bathrobe gets stuck in the door. As he runs / jumps / swims through the Beverly Hills neighbourhood he continues to lose other items of clothing remaining in just the boxers from his Bodywear line.

“David makes the perfect leading man,” said Ritchie. “For me this felt more than a campaign; it was like directing a short film.”

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technology Uncategorized

Ashton Kutcher the tech investor

There’s an interesting piece on the New York Times’ technology pages today about actor Ashton Kutcher as “a smart early investor in some of the most-talked about internet start-ups”.

Off the back of his appearance at TechCrunch Disrupt earlier this week, it references the fact he has capital in companies ranging from Foursquare and Path, to Skype, Flipboard and most recently Airbnb.

“I have a bunch of interesting and really smart people that I sit with and talk to quite frequently because of the investments I’ve made, and between their networks and mine, I get to see things really early,” he said.

The piece also references his involvement on a creative level: “He has been known to drop into General Assembly, a co-working space in Manhattan that is the home of one of his investments, the fashion site Fashism. He advised Path on ways to let users comment and give feedback on each others’ photos.”

Well worth a read: An Actor Who Knows Start-Ups