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What you missed: Amazon Fashion developments, the Farfetch and JD.com deal, London’s smart street

Amazon Prime Wardrobe - Amazon Fashion
Amazon Prime Wardrobe

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • Will Amazon eat fashion? [BoF]
  • Farfetch boss hails US$397m tie-up with JD.com, says partnership will speed up luxury fashion portal’s growth in China [SCMP]
  • World’s first “smart street” launches in London [The Industry]
  • For brands, fitting rooms are the key to unlocking valuable customer data [Glossy]

BUSINESS
  • Why Walmart bought Bonobos [BoF]
  • Inside the costly fashion faux pas that was ill-fated Style.com [Telegraph]

SOCIAL MEDIA
  • Amazon Pay rolls out its first payments integration on Instagram [GeekWire]
  • Fashion retailers are reconsidering their chatbot strategies [Glossy]

MARKETING
  • The xx’s new music video is also a Calvin Klein ad [Campaign]
  • Asos praised for using ‘natural’ unretouched images of models [The Drum]
  • Has Unilever’s ambition to eradicate gender stereotyping from its own ads been successful? [The Drum]

RETAIL & E-COMMERCE
  • Why retail flagships are running aground [AdAge]
  • In the Amazon era, debating the store of the future [Glossy]
  • Amazon, now a physical retailer too, is granted an anti-showrooming patent [TechCrunch]

TECHNOLOGY
  • Why retail labs are toast [AdAge]
  • Survey: 45% of retailers plan to use AI in next 3 years [Retail Dive]
  • How L’Oréal uses virtual reality to make internal decisions at its New York HQ [Glossy]
  • Google Glass is apparently back from the dead, starts getting software updates [ArsTechnica]

START-UPS
  • Stitch Fix has hired a new CFO. An IPO probably comes next [Recode]
Categories
digital snippets e-commerce film social media technology

Digital snippets: eBay, Westfield, Harrods, wearables, Macy’s, Uggs, Mercedes-Benz, adidas

A round-up of the latest stories to know about surrounding all things fashion and tech…

ebay_ninewest

  • eBay unveils retail platform: all about omni [WWD]
  • Kevin McKenzie, global chief digital officer at Westfield Group, on the mall of the future [BoF]
  • Harrods to focus on gamification after being ‘undeterred’ by mixed results [Retail Week]
  • The 7 best pieces of wearable tech we saw at CES [Fashionista]
  • Macy’s restructures to boost digital marketing, mulls off-price plans [MediaPost]
  • Uggs tests RFID in a bid to close the online-offline gap [Retail Week]
  • Mercedes-Benz just made a great fashion ad, and it’s a total piss-take [The Drum]
  • adidas launches Superstar campaign video featuring Rita Ora, David Beckham and Pharrell Williams [The Independent]
  • Lady Gaga has turned her Instagram selfies into ads for Japanese beauty brand Shiseido [Business Insider]
  • Max Factor puts a twist on the no-makeup selfie with #GlamJan campaign [Creativity Online]
  • Moncler creates fake snow app for online fun [Luxury Daily]
  • Montblanc announces a smart bracelet for your fancy watch [TechCrunch]
  • From robots to beacons, the future of retail is at hand [BrandChannel]
  • Snapchat wins hearts and minds on Madison Avenue [Digiday]
  • How Snapchat can help retailers kill ‘showrooming’ [AdAge]
  • As Pinterest pitches ads, brands flock to ‘Pinfluencers’ [WSJ]
  • Google stops selling Google Glass [Marketing Magazine]
  • How jewellery makers (not a tech company) finally cracked the battery problem for wearables [Forbes]
  • Cuff raises $5 million Series A and partners with Richline to bring smart jewellery to the mainstream [TechCrunch]
  • Materials science is the new black: 3D and 4D printing the future [Apparel]
  • Disney and McLaren to fund wearable tech competition for start-ups [The Drum]
  • “Back To The Future” power laces herald quantum wave of shoe tech at Nike [PSFK]
  • The patented Nike shirt that could track your heart rate and blood pressure while you exercise [Quartz]
Categories
digital snippets e-commerce mobile social media

Digital snippets: Burberry, Levi’s, Nordstrom, adidas, Gap, Apple, CFDA, Bonobos

A round-up of the latest stories to know about surrounding all things fashion and tech:

burberry

  • Burberry credits 9% revenue hike on strong online sales and ‘more targeted marketing’ [Marketing]
  • Levi’s launches $96m global campaign centred on user-generated content [The Drum]
  • Nordstrom is bringing Wanelo into 100+ of its stores [Glamour]
  • Inside adidas’ social media team at the World Cup in Rio [AdAge]
  • Gap’s former social chief: retail has shiny-new-object syndrome [DigiDay]
  • Might Apple have a future as a fashion conglomerate? [CNET]
  • CDFA embraces shoppable video technology to boost engagement [Luxury Daily]
  • Bonobos raises $55 million to expand its bricks-and-mortar locations [Internet Retailer]
  • In a sea of go-girl advertising, P&G’s ‘Like a Girl’ hits hardest [AdAge]
  • The science of shopping: digital innovations shaping the future of retail [The Guardian]
  • “Buy Now” buttons start appearing in tweets. Is Twitter shopping finally here? [Re/code]
  • Stores still critical to wooing men, but leaders re-wiring for digital age [BoF]
  • How top style bloggers are earning $1 million a year [Co.Design]
  • Is Instagram killing personal style blogs? [Fashionista]
  • Here’s the first-ever Google Glass hair tutorial [The Cut]
  • In Japan, Urban Research experiments with virtual changing booths [BoF]
Categories
digital snippets e-commerce film social media Startups

Digital snippets: Fabergé, Dior, Gucci, Marc by Marc Jacobs, H&M, J.Crew and Kate Spade

A round-up of the latest stories to know about surrounding all things fashion and tech:

 

  • Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment ever in the US [Fashionista]
  • Dior explores global flower sourcing with interactive map [Luxury Daily]
  • James Franco directs video for Gucci (as above) [WWD]
  • Marc by Marc Jacobs line crowdsources models with #castmemarc campaign on social [Vogue.co.uk]
  • YouTube fashion viral: Miranda Kerr is selfie obsessed in H&M’s spring 2014 campaign [Fashionotes]
  • J.Crew and Kate Spade to foster the next big fashion tech start-ups through new accelerator program [Co.Design]
  • IMG Fashion’s partnership with Tencent aims to boost Fashion Week China exposure  [JingDaily] bit.ly/1ltgJFZ
  • Fashion in the age of Instagram [NY Times]
  • How iBeacon and similar technology will change retail [eMarketer]
  • Five examples of how marketers are using iBeacons [Econsultancy]
  • ‘Showrooming’ hits luxury fashion – lack of e-commerce presence means clients buying elsewhere online [WSJ]
  • Luxury brands are stupid to snub the internet [BusinessWeek]
  • Decoded Fashion founder: ‘Designers need to launch like start-ups’ [The Guardian]
  • New app, Think Dirty, tracks the nasty chemicals in the beauty products you put on your face [Co.Exist]
  • The camera-wielding boyfriends behind fashion’s most famous bloggers [Fashionista]
  • How LiketoKnow.it is changing Instagram by monetising your photos [Pinetop Group]
  • Op-ed: The companies with the best software will lead fashion [BoF]
Categories
digital snippets e-commerce social media

Digital snippets: Nike, DVF, Michael Kors, Burt’s Bees, Free People, Chanel, Tory Burch

Here’s a rather hefty highlight of stories from around the web surrounding all things fashion and digital of late:

NikePlus_FuelbandSE

  • Nike’s new FuelBand and the age of social products [BoF]
  • Michael Kors runs #WatchHungerStop animated GIF campaign for World Food Day [Fashionista]
  • Burt’s Bees taps Vine in literary campaign to  promote its classic products [Brandchannel]
  • How Free People is using big data and social commerce for bigger sales [Forbes]
  • Chanel touts cosmetics line through insider beauty tip videos [Luxury Daily]
  • How Tory Burch builds passionate customers: insights on its digital journey [Shop.org]
  • Ralph Lauren showcases accessories in ‘The Dog Walk’ digital video [WWD]
  • Urban Outfitters preps for Holidays with mobile investments [AdAge]
  • P’trique of Sh*t Fashion Girls Say joins The Outnet in LinkedIn video campaign [Fashionologie]
  • Bobbi Brown uses interactive Blippar app to bring Katie Holmes to life [BeautyWorldNews]
  • How Coach uses Facebook, Twitter, Pinterest and Google+ [Econsultancy]
  • The major retailers most threatened by mobile showrooming, and how they’re fighting it [Business Insider]
Categories
digital snippets e-commerce

Digital snippets: American Eagle, Rebecca Minkoff, Bonobos, L’Oréal, adidas

Here’s a highlight of other stories from around the web surrounding all things fashion and digital recently:

RebeccaMinkoff_fall2013

  • American Eagle unveils denim runway across America with “Rock Your Walk” seamless video project [WSJ]
  • Rebecca Minkoff goes digital with fall campaign (as pictured) [WWD]
  • Andy Dunn of Bonobos on building the Armani of the e-commerce era [BoF]
  • Reverse showrooming: Pinterest is driving people into stores [Business Insider]
  • L’Oréal, Walgreen’s look to measure effectiveness of mobile coupons [AdAge]
  • New adidas campaign stars Leo Messi in LED suit [BrandChannel]
  • Hanes is asking women to overshare on social media by telling the world the colour of their undies [AdWeek]
  • How do 15 top US fashion retailers handle email sign ups? [Econsultancy]
  • With $5m  in funding, Olapic targets fashion retail market [Mashable]
Categories
digital snippets e-commerce mobile social media Uncategorized

Digital snippets: Hermès, New Look, Holt Renfrew, Victoria’s Secret, Nina Garcia

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Hermès brings 8 Ties digital installation to Selfridges (as pictured) [GQ.co.uk]
  • New Look opens Blippar-enabled Marble Arch store [CreativeBoom]
  • Holt Renfrew’s youth click: navigating social media like a teenager [WWD]
  • Nina Garcia’s media consumption habits [AdWeek]
  • Chris Anderson says the ‘Maker’ movement is the next industrial revolution [BoF]
  • Online spending and in-store “showrooming” are on the rise [MediaPost]
  • Retailers expect 6% of holiday sales to come from mobile [eMarketer]